SEATTLE, Jul 3, 2001 (BUSINESS WIRE) -- Fly Alaska Airlines (NYSE:ALK) this summer on selected routes and earn the sum total of a free roundtrip anywhere the carrier flies in the U.S. and Canada.

Complete 12 flight segments within or between Washington, Oregon, California, Nevada, Arizona and British Columbia anytime between June 21 and September 21, 2001, and you'll earn 20,000 bonus miles in the Alaska Airlines Mileage Plan -- enough for a free coach saver award roundtrip ticket.

Here's how the miles sum up:

Fly:                               Earn:
---                                ---- 
Fly 2 segments.....................2,000 Bonus Miles
Plus 2 more segments..............+3,000 additional Bonus Miles
Plus 4 more segments..............+6,000 additional Bonus Miles
Plus 4 more segments..............+9,000 additional Bonus Miles
--------------------               ----------------------------
SUM: 12 segments..................20,000 Bonus Miles 
                                  or one Coach Saver Award!

To qualify, participants must be enrolled in the Alaska Airlines Mileage Plan prior to their first flight and register for the Sum-Sum-Summertime Bonus Mile Offer prior to September 21, 2001.

To enroll in Alaska's frequent flyer program, visit the Mileage Plan online at alaskaair.com or call 800/654-5669. To register for the bonus mile offer, send an e-mail with your Mileage Plan account number to sumsumsummertime@alaskaair.com or call 800/654-5669 and ask for the "Sum-Sum-Summertime Bonus Mile Offer."

Only flights operated by Alaska Airlines and routes listed previously qualify for this promotion. Routes to and within the state of Alaska and Mexico do not qualify. Flights operated by Horizon Air do not qualify. Bonus Miles will automatically be credited to your Mileage Plan account no later than September 30, 2001, and may not be credited at the same time as flight miles. All Mileage Plan Coach Saver award rules apply.

Readers of InsideFlyer magazine recently ranked the Alaska Airlines Mileage Plan among the top three frequent flyer programs in the nation.

CONTACT:          Alaska Airlines
                  Jack Evans, 206/433-3134                        
                  or
                  Jack Walsh, 206/901-8753