UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
 
FORM 10-Q

T    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2014 
 
OR

£    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the transition period from                      to                      

Commission File Number 1-8957
ALASKA AIR GROUP, INC.

 	 	 	
Delaware	 	91-1292054	
(State of Incorporation)	 	(I.R.S. Employer Identification No.)	

 	
 	
19300 International Boulevard, Seattle, Washington 98188	
Telephone: (206) 392-5040	

 Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  T   No  £  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  T  No  £
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions of “large accelerated filer”, "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act (Check one):

Large accelerated filer   T	Accelerated filer  £ 	Non-accelerated filer   £	Smaller reporting company   £	
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.): Yes £ No T
 
The registrant has 132,631,936 common shares, par value $0.01, outstanding at October 31, 2014.

ALASKA AIR GROUP, INC.
FORM 10-Q FOR THE QUARTER ENDED SEPTEMBER 30, 2014 

 TABLE OF CONTENTS

 	 	 	
PART I.	FINANCIAL INFORMATION	4	
ITEM 1.	CONDENSED CONSOLIDATED FINANCIAL STATEMENTS	4	
ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	20	
ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK	37	
ITEM 4.	CONTROLS AND PROCEDURES	37	
PART II.	OTHER INFORMATION	38	
ITEM 1.	LEGAL PROCEEDINGS	38	
ITEM 1A.	RISK FACTORS	38	
ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	38	
ITEM 3.	DEFAULTS UPON SENIOR SECURITIES	38	
ITEM 4.	MINE SAFETY DISCLOSURES	38	
ITEM 5.	OTHER INFORMATION	38	
ITEM 6.	EXHIBITS	39	
 	SIGNATURES	39	

As used in this Form 10-Q, the terms “Air Group,” the "Company," “our,” “we” and "us," refer to Alaska Air Group, Inc. and its subsidiaries, unless the context indicates otherwise. Alaska Airlines, Inc. and Horizon Air Industries, Inc. are referred to as “Alaska” and “Horizon,” respectively, and together as our “airlines.”

2

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
 
Cautionary Note Regarding Forward-Looking Statements
In addition to historical information, this Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those that predict or describe future events or trends and that do not relate solely to historical matters. You can generally identify forward-looking statements as statements containing the words "believe," "expect," "will," "anticipate," "intend," "estimate," "project," "assume" or other similar expressions, although not all forward-looking statements contain these identifying words. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from historical experience or the Company’s present expectations. Some of the things that could cause our actual results to differ from our expectations are:
 	 	
•	the competitive environment in our industry;	
 	 	
•	changes in our operating costs, primarily fuel, which can be volatile;	
 	 	
•	general economic conditions, including the impact of those conditions on customer travel behavior;	
 	 	
•	our ability to meet our cost reduction goals;	
 	 	
•	operational disruptions;	
 	 	
•	an aircraft accident or incident;	
 	 	
•	labor disputes and our ability to attract and retain qualified personnel;	
 	 	
•	the concentration of our revenue from a few key markets;	
 	 	
•	actual or threatened terrorist attacks, global instability and potential U.S. military actions or activities;	
 	 	
•	our reliance on automated systems and the risks associated with changes made to those systems;	
 	 	
•	changes in laws and regulations.	

You should not place undue reliance on our forward-looking statements because the matters they describe are subject to known and unknown risks, uncertainties and other unpredictable factors, many of which are beyond our control. Our forward-looking statements are based on the information currently available to us and speak only as of the date on which this report was filed with the SEC. We expressly disclaim any obligation to issue any updates or revisions to our forward-looking statements, even if subsequent events cause our expectations to change regarding the matters discussed in those statements. Over time, our actual results, performance or achievements will likely differ from the anticipated results, performance or achievements that are expressed or implied by our forward-looking statements, and such differences might be significant and materially adverse to our shareholders. For a discussion of these and other risk factors, see Item 1A. "Risk Factors” of the Company’s annual report on Form 10-K for the year ended December 31, 2013, and Item 1A. "Risk Factors" included herein. Please consider our forward-looking statements in light of those risks as you read this report.

3

PART I

 	
ITEM 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS	
 
ALASKA AIR GROUP, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited)

 	 	 	 	 	 	 	 	
(in millions)	September 30,
2014	 	December 31,
2013	
ASSETS	 	 	 	
Current Assets	 	 	 	
Cash and cash equivalents	$	34	
 	 	$	80	
 	
Marketable securities	1,309	
 	 	1,250	
 	
Total cash and marketable securities	1,343	
 	 	1,330	
 	
Receivables - net	178	
 	 	152	
 	
Inventories and supplies - net	64	
 	 	60	
 	
Deferred income taxes	114	
 	 	113	
 	
Prepaid expenses and other current assets	100	
 	 	107	
 	
Total Current Assets	1,799	
 	 	1,762	

Property and Equipment	 	

Aircraft and other flight equipment	5,100	
 	 	4,677	
 	
Other property and equipment	883	
 	 	838	
 	
Deposits for future flight equipment	511	
 	 	446	
 	
 	6,494	
 	 	5,961	
 	
Less accumulated depreciation and amortization	2,250	
 	 	2,068	
 	
Total Property and Equipment - Net	4,244	
 	 	3,893	

Other Assets	193	
 	 	183	

Total Assets	$	6,236	
 	 	$	5,838	

See accompanying notes to condensed consolidated financial statements.

4

ALASKA AIR GROUP, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited)

 	 	 	 	 	 	 	 	
(in millions, except share amounts)	September 30,
2014	 	December 31,
2013	
LIABILITIES AND SHAREHOLDERS' EQUITY	 	 	 	
Current Liabilities	 	 	 	
Accounts payable	$	68	
 	 	$	64	
 	
Accrued wages, vacation and payroll taxes	201	
 	 	211	
 	
Other accrued liabilities	680	
 	 	624	
 	
Air traffic liability	703	
 	 	564	
 	
Current portion of long-term debt	115	
 	 	117	
 	
Total Current Liabilities	1,767	
 	 	1,580	

Long-Term Debt, Net of Current Portion	710	
 	 	754	
 	
Other Liabilities and Credits	 	

Deferred income taxes	738	
 	 	709	
 	
Deferred revenue	356	
 	 	335	
 	
Obligation for pension and postretirement medical benefits	124	
 	 	123	
 	
Other liabilities	312	
 	 	308	
 	
 	1,530	
 	 	1,475	
 	
Commitments and Contingencies	

 	
 	
Shareholders' Equity	 	

Preferred stock, $0.01 par value Authorized: 5,000,000 shares, none issued or outstanding	—	
 	 	—	
 	
Common stock, $0.01 par value, Authorized: 200,000,000 shares, Issued: 2014 - 133,584,527 shares; 2013 - 137,533,382 shares, Outstanding: 2014 - 133,468,522 shares; 2013 - 137,491,906	1	
 	 	1	
 	
Capital in excess of par value	399	
 	 	606	
 	
Treasury stock (common), at cost: 2014 - 116,005 shares; 2013 - 41,476 shares	(5	)	 	(2	)	
Accumulated other comprehensive loss	(178	)	 	(183	)	
Retained earnings	2,012	
 	 	1,607	
 	
 	2,229	
 	 	2,029	
 	
Total Liabilities and Shareholders' Equity	$	6,236	
 	 	$	5,838	

See accompanying notes to condensed consolidated financial statements.

5

ALASKA AIR GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited)

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
(in millions, except per share amounts)	2014	 	2013	 	2014	 	2013	
Operating Revenues	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	
Mainline	$	1,030	
 	 	$	960	
 	 	$	2,858	
 	 	$	2,651	
 	
Regional	219	
 	 	208	
 	 	605	
 	 	582	
 	
Total passenger revenue	1,249	
 	 	1,168	
 	 	3,463	
 	 	3,233	
 	
Freight and mail	32	
 	 	32	
 	 	88	
 	 	88	
 	
Other - net	184	
 	 	165	
 	 	511	
 	 	433	
 	
Special mileage plan revenue	—	
 	 	192	
 	 	—	
 	 	192	
 	
Total Operating Revenues	1,465	
 	 	1,557	
 	 	4,062	
 	 	3,946	

Operating Expenses	 	 	 	 	 	

Wages and benefits	279	
 	 	285	
 	 	832	
 	 	806	
 	
Variable incentive pay	30	
 	 	26	
 	 	84	
 	 	68	
 	
Aircraft fuel, including hedging gains and losses	394	
 	 	363	
 	 	1,112	
 	 	1,115	
 	
Aircraft maintenance	58	
 	 	54	
 	 	166	
 	 	187	
 	
Aircraft rent	27	
 	 	29	
 	 	84	
 	 	89	
 	
Landing fees and other rentals	74	
 	 	71	
 	 	207	
 	 	207	
 	
Contracted services	66	
 	 	54	
 	 	188	
 	 	161	
 	
Selling expenses	55	
 	 	47	
 	 	154	
 	 	137	
 	
Depreciation and amortization	75	
 	 	67	
 	 	218	
 	 	203	
 	
Food and beverage service	24	
 	 	22	
 	 	68	
 	 	63	
 	
Other	67	
 	 	69	
 	 	229	
 	 	202	
 	
Total Operating Expenses	1,149	
 	 	1,087	
 	 	3,342	
 	 	3,238	
 	
Operating Income	316	
 	 	470	
 	 	720	
 	 	708	

Nonoperating Income (Expense)	 	 	 	 	 	

Interest income	5	
 	 	5	
 	 	15	
 	 	14	
 	
Interest expense	(12	)	 	(13	)	 	(36	)	 	(42	)	
Interest capitalized	5	
 	 	6	
 	 	14	
 	 	15	
 	
Other - net	2	
 	 	(5	)	 	20	
 	 	(4	)	
 	—	
 	 	(7	)	 	13	
 	 	(17	)	
Income before income tax	316	
 	 	463	
 	 	733	
 	 	691	
 	
Income tax expense	118	
 	 	174	
 	 	276	
 	 	261	
 	
Net Income	$	198	
 	 	$	289	
 	 	$	457	
 	 	$	430	

Basic Earnings Per Share:	$	1.47	
 	 	$	2.07	
 	 	$	3.35	
 	 	$	3.06	
 	
Diluted Earnings Per Share:	$	1.45	
 	 	$	2.04	
 	 	$	3.31	
 	 	$	3.02	

Shares used for computation:	 	 	 	 	 	 	 	
 	
Basic	134.865	
 	 	139.559	
 	 	136.482	
 	 	140.304	
 	
Diluted	136.158	
 	 	141.383	
 	 	137.825	
 	 	142.213	

Cash dividend declared per share:	$	0.125	
 	 	$	0.100	
 	 	$	0.375	
 	 	$	0.100	
 	
See accompanying notes to condensed consolidated financial statements.

6

ALASKA AIR GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE OPERATIONS (unaudited)

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
(in millions)	2014	 	2013	 	2014	 	2013	
 	 	 	 	 	 	 	 	
Net Income	$	198	
 	 	$	289	
 	 	$	457	
 	 	$	430	

Other comprehensive income (loss):	 	 	 	 	 	 	 	
Related to marketable securities:	 	 	 	 	 	 	 	
Unrealized holding gains (losses) arising during the period	(4	)	 	4	
 	 	3	
 	 	(8	)	
Reclassification of (gains) losses into Other-net nonoperating income (expense)	(1	)	 	—	
 	 	(2	)	 	(2	)	
Income tax effect	2	
 	 	(1	)	 	—	
 	 	4	
 	
Total	(3	)	 	3	
 	 	1	
 	 	(6	)	
 	 	 	 	 	 	 	 	
Related to employee benefit plans:	 	 	 	 	 	 	 	
Reclassification of net pension expense into Wages and benefits	2	
 	 	11	
 	 	7	
 	 	32	
 	
Income tax effect	(1	)	 	(5	)	 	(3	)	 	(12	)	
Total	1	
 	 	6	
 	 	4	
 	 	20	

Related to interest rate derivative instruments:	 	 	 	 	 	 	 	
Unrealized holding gains (losses) arising during the period	—	
 	 	(1	)	 	(5	)	 	9	
 	
Reclassification of (gains) losses into Aircraft rent	2	
 	 	1	
 	 	5	
 	 	4	
 	
Income tax effect	—	
 	 	1	
 	 	—	
 	 	(5	)	
Total	2	
 	 	1	
 	 	—	
 	 	8	

Other comprehensive income	—	
 	 	10	
 	 	5	
 	 	22	

Comprehensive income	$	198	
 	 	$	299	
 	 	$	462	
 	 	$	452	

See accompanying notes to condensed consolidated financial statements.

7

ALASKA AIR GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited)

 	Nine Months Ended September 30,	
(in millions)	2014	 	2013	
Cash flows from operating activities:	 	 	 	
Net income	$	457	
 	 	$	430	
 	
Adjustments to reconcile net income to net cash provided by operating activities:	 	

Depreciation and amortization	218	
 	 	203	
 	
Stock-based compensation and other	27	
 	 	26	
 	
Changes in certain assets and liabilities:	 	 	 	
Changes in deferred income taxes	27	
 	 	121	
 	
Increase in air traffic liability	139	
 	 	93	
 	
Increase (decrease) in deferred revenue	21	
 	 	(147	)	
Other - net	3	
 	 	96	
 	
Net cash provided by operating activities	892	
 	 	822	

Cash flows from investing activities:	 	

Property and equipment additions:	 	

Aircraft and aircraft purchase deposits	(414	)	 	(353	)	
Other flight equipment	(92	)	 	(16	)	
Other property and equipment	(53	)	 	(26	)	
Total property and equipment additions	(559	)	 	(395	)	
Purchases of marketable securities	(794	)	 	(994	)	
Sales and maturities of marketable securities	739	
 	 	712	
 	
Proceeds from disposition of assets and changes in restricted deposits	(4	)	 	(3	)	
Net cash used in investing activities	(618	)	 	(680	)	
 	 	 	 	
Cash flows from financing activities:	 	

Proceeds from issuance of debt	51	
 	 	—	
 	
Long-term debt payments	(97	)	 	(139	)	
Common stock repurchases	(242	)	 	(83	)	
Dividends paid	(51	)	 	(14	)	
Other financing activities	19	
 	 	13	
 	
Net cash used in financing activities	(320	)	 	(223	)	
Net increase (decrease) in cash and cash equivalents	(46	)	 	(81	)	
Cash and cash equivalents at beginning of year	80	
 	 	122	
 	
Cash and cash equivalents at end of the period	$	34	
 	 	$	41	

Supplemental disclosure:	 	

Cash paid during the period for:	 	 	 	
Interest (net of amount capitalized)	$	26	
 	 	$	31	
 	
Income taxes	185	
 	 	100	
 	
See accompanying notes to condensed consolidated financial statements.

8

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)

NOTE 1. GENERAL AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization and Basis of Presentation
 
The interim condensed consolidated financial statements include the accounts of Alaska Air Group, Inc. (Air Group or the Company) and its subsidiaries, Alaska Airlines, Inc. (Alaska) and Horizon Air Industries, Inc. (Horizon), through which the Company conducts substantially all of its operations. All intercompany balances and transactions have been eliminated. These financial statements have been prepared in accordance with accounting principles generally accepted in the United States (GAAP) for interim financial information. Consistent with these requirements, this Form 10-Q does not include all the information required by GAAP for complete financial statements. As a result, this Form 10-Q should be read in conjunction with the Consolidated Financial Statements and accompanying Notes in the Form 10-K for the year ended December 31, 2013. In the opinion of management, all adjustments have been made that are necessary to present fairly the Company’s financial position as of September 30, 2014, as well as the results of operations for the three and nine months ended September 30, 2014 and 2013. The adjustments made were of a normal recurring nature.

In preparing these statements, the Company is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent liabilities, as well as the reported amounts of revenues and expenses. Due to seasonal variations in the demand for air travel, the volatility of aircraft fuel prices, changes in global economic conditions, changes in the competitive environment, and other factors, operating results for the three and nine months ended September 30, 2014, are not necessarily indicative of operating results for the entire year.

Certain reclassifications, such as changes in our equity structure, have been made to prior year financial statements to conform with classifications used in the current year.

Recently Issued Accounting Pronouncements

In May 2014, the FASB issued Accounting Standard Update 2014-09, "Revenue from Contracts with Customers" (ASU 2014-09), which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard is effective for the Company on January 1, 2017. Early adoption is not permitted. The standard permits the use of either the retrospective or cumulative effect transition method. The Company is evaluating the effect that ASU 2014-09 will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its ongoing financial reporting.

NOTE 2. CASH, CASH EQUIVALENTS AND MARKETABLE SECURITIES

Components for cash, cash equivalents and marketable securities (in millions):

September 30, 2014	Cost Basis	 	Unrealized
Gains	 	Unrealized Losses	 	Fair Value	
Cash	$	5	
 	 	$	—	
 	 	$	—	
 	 	$	5	
 	
Cash equivalents	29	
 	 	—	
 	 	—	
 	 	29	
 	
Cash and cash equivalents	34	
 	 	—	
 	 	—	
 	 	34	
 	
U.S. government and agency securities	204	
 	 	—	
 	 	(1	)	 	203	
 	
Foreign government bonds	21	
 	 	—	
 	 	—	
 	 	21	
 	
Asset-backed securities	166	
 	 	—	
 	 	—	
 	 	166	
 	
Mortgage-backed securities	149	
 	 	1	
 	 	(1	)	 	149	
 	
Corporate notes and bonds	747	
 	 	3	
 	 	(1	)	 	749	
 	
Municipal securities	21	
 	 	—	
 	 	—	
 	 	21	
 	
Marketable securities	1,308	
 	 	4	
 	 	(3	)	 	1,309	
 	
Total	$	1,342	
 	 	$	4	
 	 	$	(3	)	 	$	1,343	

9

 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
December 31, 2013	Cost Basis	 	Unrealized
Gains	 	Unrealized Losses	 	Fair Value	
Cash	$	9	
 	 	$	—	
 	 	$	—	
 	 	$	9	
 	
Cash equivalents	71	
 	 	—	
 	 	—	
 	 	71	
 	
Cash and cash equivalents	80	
 	 	—	
 	 	—	
 	 	80	
 	
U.S. government and agency securities	295	
 	 	1	
 	 	(2	)	 	294	
 	
Foreign government bonds	11	
 	 	—	
 	 	—	
 	 	11	
 	
Asset-backed securities	146	
 	 	—	
 	 	—	
 	 	146	
 	
Mortgage-backed securities	144	
 	 	1	
 	 	(2	)	 	143	
 	
Corporate notes and bonds	628	
 	 	4	
 	 	(2	)	 	630	
 	
Municipal securities	26	
 	 	—	
 	 	—	
 	 	26	
 	
Marketable securities	1,250	
 	 	6	
 	 	(6	)	 	1,250	
 	
Total	$	1,330	
 	 	$	6	
 	 	$	(6	)	 	$	1,330	

Unrealized losses from fixed-income securities are primarily attributable to changes in interest rates. Management does not believe any remaining unrealized losses represent other-than-temporary impairments based on our evaluation of available evidence as of September 30, 2014.

Activity for marketable securities (in millions):  

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2014	 	2013	 	2014	 	2013	
Proceeds from sales and maturities	$	341	
 	 	$	247	
 	 	$	739	
 	 	$	712	
 	
Gross realized gains	1	
 	 	—	
 	 	3	
 	 	3	
 	
Gross realized losses	—	
 	 	—	
 	 	(1	)	 	(1	)	
 
Maturities for marketable securities (in millions):

September 30, 2014	Cost Basis	 	Fair Value	
Due in one year or less	$	178	
 	 	$	178	
 	
Due after one year through five years	1,121	
 	 	1,122	
 	
Due after five years through 10 years	8	
 	 	8	
 	
Due after 10 years	1	
 	 	1	
 	
Total	$	1,308	
 	 	$	1,309	

NOTE 3. DERIVATIVE INSTRUMENTS

Fuel Hedge Contracts

The Company’s operations are inherently dependent upon the price and availability of aircraft fuel. To manage economic risks associated with fluctuations in aircraft fuel prices, the Company periodically enters into call options for crude oil and historically entered into swap agreements for jet fuel refining margins. Effective in July 2014, the Company no longer enters into refining margin swap agreements.

As of September 30, 2014, the Company had outstanding fuel hedge contracts covering 236 million gallons of crude oil that will be settled from October 2014 to March 2016. Refer to the contractual obligations and commitments section of Item 2 for further information.

Interest Rate Swap Agreements

The Company has interest rate swap agreements with a third party designed to hedge the volatility of the underlying variable interest rate in the Company's aircraft lease agreements for six Boeing 737-800 aircraft. The agreements stipulate that the Company pay a fixed interest rate over the term of the contract and receive a floating interest rate. All significant terms of the swap agreement match the terms of the lease agreements, including interest-rate index, rate reset dates, termination dates and

10

underlying notional values. The agreements expire from February 2020 through March 2021 to coincide with the lease termination dates.

Fair Values of Derivative Instruments

Fair values of derivative instruments on the consolidated balance sheet (in millions):

 	September 30,
2014	 	December 31,
2013	
Derivative Instruments Not Designated as Hedges	 	 	 	
Fuel hedge contracts	 	 	 	
Fuel hedge contracts, current assets	$	3	
 	 	$	12	
 	
Fuel hedge contracts, noncurrent assets	1	
 	 	4	

Derivative Instruments Designated as Hedges	 	 	 	
Interest rate swaps	 	 	 	
Other accrued liabilities	(6	)	 	(7	)	
Other liabilities	(11	)	 	(10	)	
Losses in accumulated other comprehensive loss (AOCL)	(17	)	 	(17	)	

The net cash received (paid) for new positions and settlements was $1 million and $6 million during the three months ended September 30, 2014 and 2013, respectively. The net cash received (paid) for new positions and settlements was $(4) million and $(3) million during the nine months ended September 30, 2014 and 2013, respectively.

Pretax effect of derivative instruments on earnings (in millions):

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2014	 	2013	 	2014	 	2013	
Derivative Instruments Not Designated as Hedges	 	 	 	 	 	 	 	
Fuel hedge contracts	 	 	 	 	 	 	 	
Gains (losses) recognized in aircraft fuel expense	$	(11	)	 	$	10	
 	 	$	(17	)	 	$	(39	)	
 	 	 	 	 	 	 	 	
Derivative Instruments Designated as Hedges	 	 	 	 	 	 	 	
Interest rate swaps	 	 	 	 	 	 	 	
Losses recognized in aircraft rent	(2	)	 	(1	)	 	(5	)	 	(4	)	
Gains (losses) recognized in other comprehensive income (OCI)	—	
 	 	(1	)	 	(5	)	 	9	

The amounts shown as recognized in aircraft rent for cash flow hedges (interest rate swaps) represent the realized losses transferred out of AOCL to aircraft rent. The amounts shown as recognized in OCI are prior to the losses recognized in the income statement as aircraft rent during the period. The Company expects $6 million to be reclassified from AOCL to aircraft rent within the next twelve months.

Credit Risk and Collateral

The Company is exposed to credit losses in the event of nonperformance by counterparties to these derivative instruments. To mitigate exposure, the Company periodically evaluates the counterparties' potential risk of nonperformance by monitoring the absolute exposure levels and credit ratings. The Company maintains security agreements with a number of its counterparties which may require the Company to post collateral if the fair value of the selected derivative instruments fall below specified mark-to-market thresholds. The posted collateral does not offset the fair value of the derivative instruments and is included in "Prepaid expenses and other current assets" on the consolidated balance sheet.

11

The Company posted collateral of $9 million and $7 million as of September 30, 2014 and December 31, 2013, respectively. The collateral was provided to one counterparty associated with the net liability position of the interest rate swap agreements, offset by the net asset position of the fuel hedge contracts under a master netting arrangement.

NOTE 4. FAIR VALUE MEASUREMENTS

Fair Value of Financial Instruments on a Recurring Basis

Fair values of financial instruments on the consolidated balance sheet (in millions):

September 30, 2014	Level 1	 	Level 2	 	Total	
Assets	 	 	 	 	 	
Marketable securities	 	 	 	 	 	
U.S. government and agency securities	$	203	
 	 	$	—	
 	 	$	203	
 	
Foreign government bonds	—	
 	 	21	
 	 	21	
 	
Asset-backed securities	—	
 	 	166	
 	 	166	
 	
Mortgage-backed securities	—	
 	 	149	
 	 	149	
 	
Corporate notes and bonds	—	
 	 	749	
 	 	749	
 	
Municipal securities	—	
 	 	21	
 	 	21	
 	
Derivative instruments	 	 	 	 	 	
Fuel hedge call options	—	
 	 	4	
 	 	4	

Liabilities	 	 	 	 	 	
Derivative instruments	 	 	 	 	 	
Interest rate swap agreements	—	
 	 	(17	)	 	(17	)	

 	
 	 	 	 	 	 	 	 	 	 	 	 	
December 31, 2013	Level 1	 	Level 2	 	Total	
Assets	 	 	 	 	 	
Marketable securities	 	 	 	 	 	
U.S. government and agency securities	$	294	
 	 	$	—	
 	 	$	294	
 	
Foreign government bonds	—	
 	 	11	
 	 	11	
 	
Asset-backed securities	—	
 	 	146	
 	 	146	
 	
Mortgage-backed securities	—	
 	 	143	
 	 	143	
 	
Corporate notes and bonds	—	
 	 	630	
 	 	630	
 	
Municipal securities	—	
 	 	26	
 	 	26	
 	
Derivative instruments	 	 	 	 	 	
Fuel hedge call options	—	
 	 	16	
 	 	16	

Liabilities	 	 	 	 	 	
Derivative instruments	 	 	 	 	 	
Interest rate swap agreements	—	
 	 	(17	)	 	(17	)	

The Company uses the market and income approach to determine the fair value of marketable securities. U.S. government securities are Level 1 as the fair value is based on quoted prices in active markets. Foreign government bonds, asset-backed securities, mortgage-backed securities, corporate notes and bonds, and municipal securities are Level 2 as the fair value is based on industry standard valuation models that are calculated based on observable inputs such as quoted interest rates, yield curves, credit ratings of the security and other observable market information.

The Company uses the market approach and the income approach to determine the fair value of derivative instruments. Fuel hedge contracts that are not traded on a public exchange are Level 2 as the fair value is primarily based on inputs which are readily available in active markets or can be derived from information available in active markets. The fair value for call options is determined utilizing an option pricing model based on inputs that are readily available in active markets, or can be derived from information available in active markets. In addition, the fair value considers the exposure to credit losses in the

12

event of nonperformance by counterparties. Interest rate swap agreements are Level 2 as the fair value of these contracts is determined based on the difference between the fixed interest rate in the agreements and the observable LIBOR-based forward interest rates at period end, multiplied by the total notional value.

The Company has no financial assets that are measured at fair value on a nonrecurring basis at September 30, 2014.

Fair Value of Other Financial Instruments

The Company used the following methods and assumptions to determine the fair value of financial instruments that are not recognized at fair value as described below.

Cash and Cash Equivalents: Carried at amortized cost, which approximates fair value.

Debt: The carrying amount of the Company's variable-rate debt approximates fair values. For fixed-rate debt, the Company uses the income approach to determine the estimated fair value, by using discounted cash flow using borrowing rates for comparable debt over the weighted life of the outstanding debt. The estimated fair value of the fixed-rate debt is Level 3 as certain inputs used are unobservable.

Fixed-rate debt that is not carried at fair value on the consolidated balance sheet and the estimated fair value of long-term fixed-rate debt (in millions):

 	September 30,
2014	 	December 31,
2013	
Carrying amount	$	633	
 	 	$	703	
 	
Fair value	687	
 	 	762	

NOTE 5. MILEAGE PLAN

Alaska's Mileage Plan liabilities and deferrals on the consolidated balance sheets (in millions):

 	September 30,
2014	 	December 31,
2013	
Current Liabilities:	 	 	 	
Other accrued liabilities	$	346	
 	 	$	314	
 	
Other Liabilities and Credits:	 	 	 	
Deferred revenue	348	
 	 	323	
 	
Other liabilities	21	
 	 	19	
 	
Total	$	715	
 	 	$	656	

Alaska's Mileage Plan revenue included in the consolidated statements of operations (in millions):

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2014	 	2013	 	2014	 	2013	
Passenger revenues	$	62	
 	 	$	54	
 	 	$	180	
 	 	$	150	
 	
Other - net revenues	77	
 	 	74	
 	 	223	
 	 	184	
 	
Special mileage plan revenue	—	
 	 	192	
 	 	—	
 	 	192	
 	
Total	$	139	
 	 	$	320	
 	 	$	403	
 	 	$	526	

13

NOTE 6. LONG-TERM DEBT
 
Long-term debt obligations on the consolidated balance sheet (in millions):

 	September 30,
2014	 	December 31,
2013	
Fixed-rate notes payable due through 2024	$	633	
 	 	$	703	
 	
Variable-rate notes payable due through 2025	192	
 	 	168	
 	
Long-term debt	825	
 	 	871	
 	
Less current portion	115	
 	 	117	
 	
Total	$	710	
 	 	$	754	

Weighted-average fixed-interest rate	5.7	%	 	5.7	%	
Weighted-average variable-interest rate	1.6	%	 	1.7	%	

During the nine months ended September 30, 2014, the Company made debt payments of $97 million. In addition, the company financed $51 million for the three Q400's that were delivered in Q4 2013.

At September 30, 2014, long-term debt principal payments for the next five years and thereafter are as follows (in millions):

 	Total	
Remainder of 2014	$	23	
 	
2015	116	
 	
2016	115	
 	
2017	121	
 	
2018	151	
 	
Thereafter	299	
 	
Total	$	825	

Bank Lines of Credit
 
The Company has two $100 million credit facilities. Both facilities have variable interest rates based on LIBOR plus a specified margin. One of the $100 million facilities, which expires in September 2017, is secured by aircraft. The other $100 million facility, which expires in March 2017, is secured by certain accounts receivable, spare engines, spare parts and ground service equipment. The Company has no immediate plans to borrow using either of these facilities. These facilities have a requirement to maintain a minimum unrestricted cash and marketable securities balance of $500 million. The Company is in compliance with this covenant at September 30, 2014.

NOTE 7. EMPLOYEE BENEFIT PLANS

Net periodic benefit costs recognized included the following components for the three months ended September 30, 2014 (in millions): 

 	Three Months Ended September 30,	
 	Qualified	 	Nonqualified	 	Postretirement Medical	
 	2014	 	2013	 	2014	 	2013	 	2014	 	2013	
Service cost	$	8	
 	 	$	11	
 	 	$	—	
 	 	$	—	
 	 	$	1	
 	 	$	1	
 	
Interest cost	21	
 	 	19	
 	 	—	
 	 	—	
 	 	1	
 	 	1	
 	
Expected return on assets	(30	)	 	(27	)	 	—	
 	 	—	
 	 	—	
 	 	—	
 	
Amortization of prior service cost	—	
 	 	(1	)	 	—	
 	 	—	
 	 	—	
 	 	—	
 	
Recognized actuarial loss (gain)	3	
 	 	11	
 	 	—	
 	 	—	
 	 	(1	)	 	—	
 	
Total	$	2	
 	 	$	13	
 	 	$	—	
 	 	$	—	
 	 	$	1	
 	 	$	2	

14

Net periodic benefit costs recognized included the following components for the nine months ended September 30, 2014 (in millions): 

 	Nine Months Ended September 30,	
 	Qualified	 	Nonqualified	 	Postretirement Medical	
 	2014	 	2013	 	2014	 	2013	 	2014	 	2013	
Service cost	24	
 	 	34	
 	 	—	
 	 	1	
 	 	2	
 	 	3	
 	
Interest cost	61	
 	 	55	
 	 	1	
 	 	1	
 	 	3	
 	 	3	
 	
Expected return on assets	(88	)	 	(82	)	 	—	
 	 	—	
 	 	—	
 	 	—	
 	
Amortization of prior service cost	(1	)	 	(1	)	 	—	
 	 	—	
 	 	—	
 	 	—	
 	
Recognized actuarial loss	10	
 	 	32	
 	 	—	
 	 	—	
 	 	(2	)	 	—	
 	
Total	6	
 	 	38	
 	 	1	
 	 	2	
 	 	3	
 	 	6	

NOTE 8. COMMITMENTS

Future minimum fixed payments for commitments (in millions):

September 30, 2014	Aircraft Leases	 	Facility Leases	 	Aircraft Commitments	 	Capacity Purchase Agreements	 	Engine Maintenance	
Remainder of 2014	$	11	
 	 	$	23	
 	 	$	77	
 	 	$	13	
 	 	$	3	
 	
2015	107	
 	 	90	
 	 	331	
 	 	44	
 	 	10	
 	
2016	84	
 	 	88	
 	 	359	
 	 	32	
 	 	13	
 	
2017	54	
 	 	84	
 	 	382	
 	 	32	
 	 	—	
 	
2018	39	
 	 	36	
 	 	430	
 	 	14	
 	 	—	
 	
Thereafter	52	
 	 	207	
 	 	1,044	
 	 	—	
 	 	—	
 	
Total	$	347	
 	 	$	528	
 	 	$	2,623	
 	 	$	135	
 	 	$	26	

Lease Commitments

At September 30, 2014, the Company had lease contracts for 57 aircraft, which have remaining noncancelable lease terms ranging from 2015 to 2022. Of these aircraft, 14 are non-operating (i.e. not in the Company's fleet) and subleased to third-party carriers. The majority of airport and terminal facilities are also leased. Rent expense for aircraft and facility leases was $74 million and $75 million for the three months ended September 30, 2014 and 2013, respectively, and $215 million and $228 million for the nine months ended September 30, 2014 and 2013, respectively.

Aircraft Commitments
 
As of September 30, 2014, the Company is committed to purchasing 64 B737 aircraft (27 737-900ER aircraft and 37 737 MAX aircraft) and one Q400 aircraft, with deliveries in 2014 through 2022. In addition, the Company has options to purchase 58 additional B737 aircraft and seven Q400 aircraft.

Subsequent to September 30, 2014. the Company exercised 10 options for 737-900ER aircraft with deliveries in 2016 and 2017.

Capacity Purchase Agreements (CPAs)
 
At September 30, 2014, Alaska had CPAs with three carriers, including the Company's wholly-owned subsidiary, Horizon. Horizon sells 100% of its capacity to Alaska under a CPA, which is eliminated upon consolidation. In addition, Alaska has CPAs with SkyWest Airlines, Inc. (SkyWest) to fly certain routes and Peninsula Airways, Inc. (PenAir) to fly one route in the state of Alaska. Under these agreements, Alaska pays the third-party carriers an amount which is based on a determination of their cost of operating those flights and other factors. The costs paid by Alaska to Horizon are based on similar data and are intended to approximate market rates for those services. Future payments (excluding those due to Horizon) are based on contractually required minimum levels of flying by the third-party carriers, which could differ materially due to variable payments based on actual levels of flying and certain costs associated with operating flights, such as fuel.

15

Engine Maintenance
 
The Company has a power-by-the-hour (PBH) maintenance agreement for some of the engines equipped on 737-700 and 737-900 aircraft. This agreement transfers risk to a third-party service provider and fixes the amount the Company pays per flight hour in exchange for maintenance and repairs under a predefined maintenance program. Future payments are based on minimum flight hours.

NOTE 9. SHAREHOLDERS' EQUITY

Dividends

During the three months ended September 30, 2014, the Company declared and paid a cash dividend of $0.125 per share, or $17 million. During the nine months ended September 30, 2014, the Company declared and paid cash dividends of $0.375 per share, or $51 million.

Common Stock Repurchase

In September 2012, the Board of Directors authorized a $250 million share repurchase program, which was completed in July 2014. In May 2014, the Board of Directors authorized a $650 million share repurchase program, which began immediately after the $250 million program was completed.
Share repurchase activity (in millions, except share amounts):

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2014	 	2013	 	2014	 	2013	
 	Shares	 	Amount	 	Shares	 	Amount	 	Shares	 	Amount	 	Shares	 	Amount	
2014 Repurchase Program - $650 million	3,438,723	
 	 	$	159	
 	 	—	
 	 	$	—	
 	 	3,438,723	
 	 	$	159	
 	 	—	
 	 	$	—	
 	
2012 Repurchase Program - $250 million	5,268	
 	 	$	—	
 	 	1,074,016	
 	 	$	32	
 	 	1,819,304	
 	 	$	83	
 	 	2,909,580	
 	 	$	83	
 	
Total	3,443,991	
 	 	$	159	
 	 	1,074,016	
 	 	$	32	
 	 	5,258,027	
 	 	$	242	
 	 	2,909,580	
 	 	$	83	

Accumulated Other Comprehensive Loss
 
Components of accumulated other comprehensive income (loss), net of tax (in millions):

 	September 30,
2014	 	December 31,
2013	
Marketable securities	$	1	
 	 	$	—	
 	
Employee benefit plans	(169	)	 	(173	)	
Interest rate derivatives	(10	)	 	(10	)	
Total	$	(178	)	 	$	(183	)	

Earnings Per Share (EPS)

Diluted EPS is calculated by dividing net income by the average number of common shares outstanding plus the number of additional common shares that would have been outstanding assuming the exercise of in-the-money stock options and restricted stock units, using the treasury-stock method. For the three and nine months ended September 30, 2014 and 2013, anti-dilutive shares excluded from the calculation of EPS were not material.

16

NOTE 10. OPERATING SEGMENT INFORMATION
 
Air Group has two operating airlines - Alaska Airlines and Horizon Air. Each is a regulated airline with separate management teams primarily in operational roles. Horizon sells 100% of its capacity to Alaska under a CPA, which is eliminated upon consolidation. In addition, Alaska has CPAs with SkyWest to fly certain routes and PenAir to fly one route in the state of Alaska. The Company attributes revenue between Mainline and Regional based on the coupon fare in effect on the date of issuance relative to the origin and destination of each flight segment. To manage the two operating airlines and the revenues and expenses associated with the CPAs, management views the business in three operating segments.
Alaska Mainline - Flying Boeing 737 jets and all associated revenues and costs.
Alaska Regional - Alaska's CPAs with Horizon, SkyWest and PenAir. In this segment, Alaska Regional records actual on-board passenger revenue, less costs such as fuel, distribution costs, and payments made to Horizon, SkyWest and PenAir under the respective CPAs. Additionally, Alaska Regional includes an allocation of corporate overhead such as IT, finance, and other administrative costs incurred by Alaska on behalf of Horizon.
Horizon - Horizon operates turboprop Q400 aircraft. All of Horizon's capacity is sold to Alaska under a CPA.  Expenses include those typically borne by regional airlines such as crew costs, ownership costs, and maintenance costs. The results of Horizon's operations are eliminated upon consolidation.
Additionally, the following table reports “Air Group adjusted,” which is not a measure determined in accordance with GAAP. The Company's chief operating decision-makers and others in management use this measure to evaluate operational performance and determine resource allocations. Adjustments are further explained below in reconciliation to consolidated GAAP results. Operating segment information is as follows (in millions):

 	Three Months Ended September 30, 2014	
 	Alaska	 	 	 	 	 	 	 	 	 	 	
 	Mainline	 	Regional	 	Horizon	 	Consolidating	 	Air Group Adjusted (a)	 	Special Items (b)	 	Consolidated	
Operating revenues	 	 	 	 	 	 	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	 	 	 	 	 	 	
Mainline	$	1,030	
 	 	$	—	
 	 	$	—	
 	 	$	—	
 	 	$	1,030	
 	 	$	—	
 	 	$	1,030	
 	
Regional	—	
 	 	219	
 	 	—	
 	 	—	
 	 	219	
 	 	—	
 	 	219	
 	
Total passenger revenues	1,030	
 	 	219	
 	 	—	
 	 	—	
 	 	1,249	
 	 	—	
 	 	1,249	
 	
CPA revenues	—	
 	 	—	
 	 	99	
 	 	(99	)	 	—	
 	 	—	
 	 	—	
 	
Freight and mail	30	
 	 	2	
 	 	—	
 	 	—	
 	 	32	
 	 	—	
 	 	32	
 	
Other - net	161	
 	 	22	
 	 	1	
 	 	—	
 	 	184	
 	 	—	
 	 	184	
 	
Total operating revenues	1,221	
 	 	243	
 	 	100	
 	 	(99	)	 	1,465	
 	 	—	
 	 	1,465	

Operating expenses	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating expenses, excluding fuel	605	
 	 	162	
 	 	85	
 	 	(97	)	 	755	
 	 	—	
 	 	755	
 	
Economic fuel	338	
 	 	52	
 	 	—	
 	 	—	
 	 	390	
 	 	4	
 	 	394	
 	
Total operating expenses	943	
 	 	214	
 	 	85	
 	 	(97	)	 	1,145	
 	 	4	
 	 	1,149	

Nonoperating income (expense)	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	5	
 	 	—	
 	 	—	
 	 	—	
 	 	5	
 	 	—	
 	 	5	
 	
Interest expense	(8	)	 	—	
 	 	(4	)	 	—	
 	 	(12	)	 	—	
 	 	(12	)	
Other	7	
 	 	—	
 	 	—	
 	 	—	
 	 	7	
 	 	—	
 	 	7	
 	
 	4	
 	 	—	
 	 	(4	)	 	—	
 	 	—	
 	 	—	
 	 	—	
 	
Income (loss) before income tax	$	282	
 	 	$	29	
 	 	$	11	
 	 	$	(2	)	 	$	320	
 	 	$	(4	)	 	$	316	

17

 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Three Months Ended September 30, 2013	
 	Alaska	 	 	 	 	 	 	 	 	 	 	
 	Mainline	 	Regional	 	Horizon	 	Consolidating	 	Air Group Adjusted (a)	 	Special Items (b)	 	Consolidated	
Operating revenues	 	 	 	 	 	 	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	 	 	 	 	 	 	
Mainline	$	960	
 	 	$	—	
 	 	$	—	
 	 	$	—	
 	 	$	960	
 	 	$	—	
 	 	$	960	
 	
Regional	—	
 	 	208	
 	 	—	
 	 	—	
 	 	208	
 	 	—	
 	 	208	
 	
Total passenger revenues	960	
 	 	208	
 	 	—	
 	 	—	
 	 	1,168	
 	 	—	
 	 	1,168	
 	
CPA revenues	—	
 	 	—	
 	 	88	
 	 	(88	)	 	—	
 	 	—	
 	 	—	
 	
Freight and mail	31	
 	 	1	
 	 	—	
 	 	—	
 	 	32	
 	 	—	
 	 	32	
 	
Other - net	145	
 	 	19	
 	 	1	
 	 	—	
 	 	165	
 	 	192	
 	 	357	
 	
Total operating revenues	1,136	
 	 	228	
 	 	89	
 	 	(88	)	 	1,365	
 	 	192	
 	 	1,557	

Operating expenses	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating expenses, excluding fuel	588	
 	 	144	
 	 	80	
 	 	(88	)	 	724	
 	 	—	
 	 	724	
 	
Economic fuel	337	
 	 	46	
 	 	—	
 	 	—	
 	 	383	
 	 	(20	)	 	363	
 	
Total operating expenses	925	
 	 	190	
 	 	80	
 	 	(88	)	 	1,107	
 	 	(20	)	 	1,087	

Nonoperating income (expense)	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	5	
 	 	—	
 	 	—	
 	 	—	
 	 	5	
 	 	—	
 	 	5	
 	
Interest expense	(9	)	 	—	
 	 	(4	)	 	—	
 	 	(13	)	 	—	
 	 	(13	)	
Other	8	
 	 	(8	)	 	1	
 	 	—	
 	 	1	
 	 	—	
 	 	1	
 	
 	4	
 	 	(8	)	 	(3	)	 	—	
 	 	(7	)	 	—	
 	 	(7	)	
Income (loss) before income tax	$	215	
 	 	$	30	
 	 	$	6	
 	 	$	—	
 	 	$	251	
 	 	$	212	
 	 	$	463	

 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Nine Months Ended September 30, 2014	
 	Alaska	 	 	 	 	 	 	 	 	 	 	
 	Mainline	 	Regional	 	Horizon	 	Consolidating	 	Air Group Adjusted (a)	 	Special Items (b)	 	Consolidated	
Operating revenues	 	 	 	 	 	 	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	 	 	 	 	 	 	
Mainline	$	2,858	
 	 	$	—	
 	 	$	—	
 	 	$	—	
 	 	$	2,858	
 	 	$	—	
 	 	$	2,858	
 	
Regional	—	
 	 	605	
 	 	—	
 	 	—	
 	 	605	
 	 	—	
 	 	605	
 	
Total passenger revenues	2,858	
 	 	605	
 	 	—	
 	 	—	
 	 	3,463	
 	 	—	
 	 	3,463	
 	
CPA revenues	—	
 	 	—	
 	 	277	
 	 	(277	)	 	—	
 	 	—	
 	 	—	
 	
Freight and mail	84	
 	 	4	
 	 	—	
 	 	—	
 	 	88	
 	 	—	
 	 	88	
 	
Other - net	448	
 	 	59	
 	 	4	
 	 	—	
 	 	511	
 	 	—	
 	 	511	
 	
Total operating revenues	3,390	
 	 	668	
 	 	281	
 	 	(277	)	 	4,062	
 	 	—	
 	 	4,062	

Operating expenses	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating expenses, excluding fuel	1,783	
 	 	464	
 	 	257	
 	 	(274	)	 	2,230	
 	 	—	
 	 	2,230	
 	
Economic fuel	980	
 	 	149	
 	 	—	
 	 	—	
 	 	1,129	
 	 	(17	)	 	1,112	
 	
Total operating expenses	2,763	
 	 	613	
 	 	257	
 	 	(274	)	 	3,359	
 	 	(17	)	 	3,342	

Nonoperating income (expense)	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	15	
 	 	—	
 	 	—	
 	 	—	
 	 	15	
 	 	—	
 	 	15	
 	
Interest expense	(25	)	 	(1	)	 	(10	)	 	—	
 	 	(36	)	 	—	
 	 	(36	)	
Other	34	
 	 	—	
 	 	—	
 	 	—	
 	 	34	
 	 	—	
 	 	34	
 	
 	24	
 	 	(1	)	 	(10	)	 	—	
 	 	13	
 	 	—	
 	 	13	
 	
Income (loss) before income tax	$	651	
 	 	$	54	
 	 	$	14	
 	 	$	(3	)	 	$	716	
 	 	$	17	
 	 	$	733	

18

 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Nine Months Ended September 30, 2013	
 	Alaska	 	 	 	 	 	 	 	 	 	 	
 	Mainline	 	Regional	 	Horizon	 	Consolidating	 	Air Group Adjusted (a)	 	Special Items (b)	 	Consolidated	
Operating revenues	 	 	 	 	 	 	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	 	 	 	 	 	 	
Mainline	$	2,651	
 	 	$	—	
 	 	$	—	
 	 	$	—	
 	 	$	2,651	
 	 	$	—	
 	 	$	2,651	
 	
Regional	—	
 	 	582	
 	 	—	
 	 	—	
 	 	582	
 	 	—	
 	 	582	
 	
Total passenger revenues	2,651	
 	 	582	
 	 	—	
 	 	—	
 	 	3,233	
 	 	—	
 	 	3,233	
 	
CPA revenues	—	
 	 	—	
 	 	274	
 	 	(274	)	 	—	
 	 	—	
 	 	—	
 	
Freight and mail	85	
 	 	3	
 	 	—	
 	 	—	
 	 	88	
 	 	—	
 	 	88	
 	
Other - net	380	
 	 	49	
 	 	4	
 	 	—	
 	 	433	
 	 	192	
 	 	625	
 	
Total operating revenues	3,116	
 	 	634	
 	 	278	
 	 	(274	)	 	3,754	
 	 	192	
 	 	3,946	

Operating expenses	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating expenses, excluding fuel	1,704	
 	 	440	
 	 	253	
 	 	(274	)	 	2,123	
 	 	—	
 	 	2,123	
 	
Economic fuel	987	
 	 	135	
 	 	—	
 	 	—	
 	 	1,122	
 	 	(7	)	 	1,115	
 	
Total operating expenses	2,691	
 	 	575	
 	 	253	
 	 	(274	)	 	3,245	
 	 	(7	)	 	3,238	

Nonoperating income (expense)	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	14	
 	 	—	
 	 	—	
 	 	—	
 	 	14	
 	 	—	
 	 	14	
 	
Interest expense	(30	)	 	—	
 	 	(10	)	 	(2	)	 	(42	)	 	—	
 	 	(42	)	
Other	19	
 	 	(9	)	 	1	
 	 	—	
 	 	11	
 	 	—	
 	 	11	
 	
 	3	
 	 	(9	)	 	(9	)	 	(2	)	 	(17	)	 	—	
 	 	(17	)	
Income (loss) before income tax	$	428	
 	 	$	50	
 	 	$	16	
 	 	$	(2	)	 	$	492	
 	 	$	199	
 	 	$	691	

(a) 	The adjusted column represents the financial information that is reviewed by management to assess performance of operations and determine capital allocations and does not include certain charges.	
 	 	
(b) 	Includes mark-to-market fuel-hedge accounting charges and accounting adjustments related to Special mileage plan revenue.	

Total assets were as follows (in millions):

 	September 30,
2014	 	December 31,
2013	
Alaska(a)	$	6,655	
 	 	$	5,832	
 	
Horizon	836	
 	 	840	
 	
Parent company	3,324	
 	 	2,762	
 	
Elimination of inter-company accounts	(4,579	)	 	(3,596	)	
Consolidated	$	6,236	
 	 	$	5,838	

(a) 	There are no assets associated with purchased capacity flying at Alaska.	

19

 	
 	
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	
 
OVERVIEW
 
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to help the reader understand the Company, our segment operations and our present business environment. MD&A is provided as a supplement to – and should be read in conjunction with – our consolidated financial statements and the accompanying notes. All statements in the following discussion that are not statements of historical information or descriptions of current accounting policy are forward-looking statements. Please consider our forward-looking statements in light of the risks referred to in this report’s introductory cautionary note and the risks mentioned in Item 1A. "Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2013. This overview summarizes the MD&A, which includes the following sections:

•	Third Quarter Review—highlights from the third quarter of 2014 outlining some of the major events that happened during the period and how they affected our financial performance.	

•	Results of Operations—an in-depth analysis of our revenues by segment and our expenses from a consolidated perspective for the three and nine months ended September 30, 2014. To the extent material to the understanding of segment profitability, we more fully describe the segment expenses per financial statement line-item. Financial and statistical data is also included here. This section includes forward-looking statements regarding our view of the remainder of 2014. 	

•	Liquidity and Capital Resources—an overview of our financial position, analysis of cash flows, and relevant contractual obligations and commitments.	

THIRD QUARTER REVIEW

Our consolidated pretax income was $316 million during the third quarter of 2014, compared to $463 million in the third quarter of 2013. The decrease of $147 million was mainly due to decreased revenues of $92 million, higher aircraft fuel expense of $31 million, and an increase in non-fuel expenses of $31 million. The decrease in revenues was due to a one-time, non-cash Special mileage plan revenue item of $192 million in the prior year quarter. Excluding the special item, revenues were up $100 million due to increased traffic of 7.5% and an increase in ancillary revenues.

See “Results of Operations” below for further discussion of changes in revenues and operating expenses and our reconciliation of non-GAAP measures to the most directly comparable GAAP measure.

Operations Performance

During the third quarter, both Alaska and Horizon continued their strong on-time performance, reporting that 84.9% and 88.1% of their flights arrived on time, respectively. For the twelve months ended August 2014, Alaska maintained its ranking as the top carrier among the eight largest U.S. airlines for on-time performance, according to the U.S. Department of Transportation.

Update on Labor Negotiations

In October 2014, we reached a five-year agreement in concept with Alaska's flight attendants, represented by the Association of Flight Attendants (AFA), under the oversight of the National Mediation Board. The contract first became amendable in May 2012 and the parties have been in mediation since July 2013. Under the Railway Labor Act, contracts between airlines and their employees do not expire, but rather become amendable.

20

New Markets

New routes launched and announced in the third quarter are as follows:

New Non-Stop Routes Launched in Q3	New Non-Stop Routes Announced (Launch Dates)	
Seattle to Baltimore, Maryland	Las Vegas to Mammoth Lakes, California (1/15/15)	
Seattle to Albuquerque, New Mexico	San Diego to Kona, Hawaii (03/05/15)	
Seattle to Detroit, Michigan	

Capital Allocation

During the third quarter of 2014, we paid cash dividends of $17 million and we repurchased 3,443,991 shares of our common stock for $159 million under the $650 million repurchase program authorized by our Board of Directors in May 2014. Since 2007, we have repurchased 47,030,547 shares of common stock under such programs for $645 million for an average price of $14 per share. During the month of October, we repurchased 853,906 shares of our common stock for $39 million, resulting in 132,631,936 shares outstanding at October 31, 2014. For 2014, we expect to deploy at least $400 million through a combination of dividends and share repurchases.

Outlook

We expect our capacity to increase approximately 10% in the fourth quarter. In addition to our own capacity growth, competitive capacity is expected to be up approximately 9% in the fourth quarter (weighted by the concentration of our own capacity in competitive markets), which will put pressure on our yields and load factors. We have made changes to our network to increase the markets served out of Seattle and to redeploy capacity in order to better match demand and optimize revenue. We believe we are well positioned to compete against these competitive incursions because of our excellent operational performance, our award-winning service, our loyal customer base, and our low cost structure, which allows us to offer low fares. We currently expect our unit costs to be approximately 2.5% lower in the fourth quarter compared to 2013, and are now targeting an approximate 1.0% decrease in unit costs for the full year of 2014 compared to 2013.

Our current expectations for capacity and CASM excluding fuel and special items are summarized below:

 	Forecast
Q4 2014	 	Change
Y-O-Y	 	Forecast
Full Year 2014	 	Change
Y-O-Y	
Consolidated:	 	 	 	 	 	 	 	
ASMs (000,000) "capacity"	9,075 - 9,125	 	~ 10.0%	 	36,000 - 36,050	 	~ 7.0%	
CASM excluding fuel (cents)	8.58¢ - 8.63¢	 	~ (2.5)%	 	8.36¢ - 8.37¢	 	~ (1.0)%	
 	 	 	 	 	 	 	 	
Mainline:	 	 	 	 	 	 	 	
ASMs (000,000) "capacity"	8,150 - 8,200	 	~ 10.0%	 	32,350 - 32,400	 	~ 6.5%	
CASM excluding fuel (cents)	7.66¢ - 7.71¢	 	~ (3.0)%	 	7.44¢ - 7.46¢	 	~ (1.0)%	

RESULTSOF OPERATIONS
 
COMPARISON OF THREE MONTHS ENDED SEPTEMBER 30, 2014 COMPARED TO THREE MONTHS ENDED SEPTEMBER 30, 2013 

Our consolidated net income for the third quarter of 2014 was $198 million, or $1.45 per diluted share, compared to net income of $289 million, or $2.04 per diluted share, in the third quarter of 2013. Significant items impacting the comparability between the periods are as follows:
 	 	
•	In the third quarter of 2013, we recognized a one-time Special mileage plan revenue item of $192 million ($120 million after tax, or $0.85 per diluted share) that resulted from the application of new accounting rules associated with the modified affinity credit card agreement, and the effect of an increase in the estimate of the number of frequent flier miles expected to expire unused.	

21

 	 	
•	Both periods include adjustments to reflect the timing of unrealized mark-to-market adjustments related to our fuel hedge positions. For the third quarter of 2014, we recognized mark-to-market unrealized losses of $4 million ($2 million after tax, or $0.02 per diluted share) compared to unrealized gains of $20 million ($12 million after tax, or $0.08 per diluted share) in the third quarter of 2013.	

ADJUSTED (NON-GAAP) RESULTS ANDPER-SHARE AMOUNTS

We believe disclosure of earnings excluding the impact of mark-to-market gains or losses or other individual revenues or expenses is useful information to investors because:
 	 	
•	CASM excluding fuel and certain special items is one of the most important measures used by management and by the Air Group Board of Directors in assessing quarterly and annual cost performance;	

•	By eliminating fuel expense and certain special items from our unit metrics, we believe that we have better visibility into the results of our non-fuel continuing operations.  Our industry is highly competitive and is characterized by high fixed costs, so even a small reduction in non-fuel operating costs can result in a significant improvement in operating results. In addition, we believe that all domestic carriers are similarly impacted by changes in jet fuel costs over the long run, so it is important for management (and thus investors) to understand the impact of (and trends in) company-specific cost drivers such as labor rates and productivity, airport costs, maintenance costs, etc., which are more controllable by management;	

•	Operating revenue per ASM (RASM) for prior year excludes a favorable, one-time Special mileage plan revenue item of $192 million primarily related to our modified affinity credit card agreement executed in July 2013.  In accordance with accounting standards, we recorded this one-time special revenue item in the the third quarter of 2013. This is an accounting change in the prior period that reflects a non-cash adjustment of the value of miles outstanding in the program. We believe it is appropriate to exclude this special revenue item from recurring revenues from operations;	

•	Our results excluding fuel expense and certain special items serve as the basis for our various employee incentive plans, thus the information allows investors to better understand the changes in variable incentive pay expense in our consolidated statements of operations; and	

•	We believe it is the basis by which we are evaluated by industry analysts; and	

•	It is useful to monitor performance without these items as it improves a reader’s ability to compare our results to those of other airlines.	

Although we are presenting these non-GAAP amounts for the reasons above, investors and other readers should not necessarily conclude these amounts are non-recurring, infrequent, or unusual in nature.

Excluding the impact of mark-to-market fuel hedge adjustments and Special mileage plan revenue, our adjusted consolidated net income for the third quarter of 2014 was $200 million, or $1.47 per diluted share, compared to an adjusted consolidated net income of $157 million, or $1.11 per diluted share, in the third quarter of 2013.

 	Three Months Ended September 30,	
 	2014	 	2013	
(in millions, except per share amounts)	Dollars	 	Diluted EPS	 	Dollars	 	Diluted EPS	
Net income and diluted EPS as reported	$	198	
 	 	$	1.45	
 	 	$	289	
 	 	$	2.04	
 	
Mark-to-market fuel hedge adjustments, net of tax	2	
 	 	0.02	
 	 	(12	)	 	(0.08	)	
Special mileage plan revenue, net of tax	—	
 	 	—	
 	 	(120	)	 	(0.85	)	
Non-GAAP adjusted income and per-share amounts	$	200	
 	 	$	1.47	
 	 	$	157	
 	 	$	1.11	

22

Our operating costs per ASM are summarized below:

 	Three Months Ended September 30,	
(in cents)	2014	 	2013	 	% Change	
Consolidated:	 	 	 	 	 	
CASM	
 	11.99	¢	 	
 	12.26	¢	 	(2.2	)	
Less the following components:	 	 	 	

Aircraft fuel, including hedging gains and losses	4.12	
 	 	4.10	
 	 	0.5	
 	
CASM excluding fuel	
 	7.87	¢	 	
 	8.16	¢	 	(3.6	)	
 	 	 	 	 	 	
Mainline:	 	 	 	 	 	
CASM	
 	11.00	¢	 	
 	11.27	¢	 	(2.4	)	
Less the following components:	 	 	 	

Aircraft fuel, including hedging gains and losses	3.98	
 	 	3.94	
 	 	1.0	
 	
CASM excluding fuel	
 	7.02	¢	 	
 	7.33	¢	 	(4.2	)	

23

OPERATING STATISTICS SUMMARY (unaudited)
Below are operating statistics we use to measure operating performance. We often refer to unit revenues and adjusted unit costs, which are non-GAAP measures.

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2014	 	2013	 	Change	 	2014	 	2013	 	Change	
Consolidated Operating Statistics:(a)	 	 	 	 	 	 	 	 	 	 	 	
Revenue passengers (000)	7,994	 	7,395	 	8.1%	 	21,996	 	20,720	 	6.2%	
Revenue passenger miles (RPM) (000,000) "traffic"	8,245	 	7,671	 	7.5%	 	23,078	 	21,852	 	5.6%	
Available seat miles (ASM) (000,000) "capacity"	9,582	 	8,868	 	8.1%	 	26,922	 	25,397	 	6.0%	
Load factor	86.0%	 	86.5%	 	(0.5) pts	 	85.7%	 	86.0%	 	(0.3) pts	
Yield	15.14¢	 	15.23¢	 	(0.6%)	 	15.00¢	 	14.80¢	 	1.4%	
Passenger revenue per ASM (PRASM)	13.03¢	 	13.17¢	 	(1.1%)	 	12.86¢	 	12.73¢	 	1.0%	
Revenue per ASM (RASM)(b)	15.28¢	 	15.39¢	 	(0.7%)	 	15.09¢	 	14.78¢	 	2.1%	
Operating expense per ASM (CASM) excluding fuel (b)	7.87¢	 	8.16¢	 	(3.6%)	 	8.28¢	 	8.36¢	 	(1.0%)	
Economic fuel cost per gallon(b)	$3.15	 	$3.24	 	(2.8%)	 	$3.22	 	$3.33	 	(3.3%)	
Fuel gallons (000,000)	124	 	118	 	5.1%	 	351	 	337	 	4.2%	
ASMs per fuel gallon	77.3	 	75.2	 	2.8%	 	76.7	 	75.4	 	1.7%	
Average full-time equivalent employees (FTEs)	12,998	 	12,295	 	5.7%	 	12,633	 	12,122	 	4.2%	
 	 	 	 	 	 	 	 	 	 	 	 	
Mainline Operating Statistics:	 	 	 	 	 	 	 	 	 	 	 	
Revenue passengers (000)	5,752	 	5,366	 	7.2%	 	15,796	 	14,973	 	5.5%	
RPMs (000,000) "traffic"	7,440	 	6,963	 	6.9%	 	20,871	 	19,864	 	5.1%	
ASMs (000,000) "capacity"	8,607	 	8,027	 	7.2%	 	24,197	 	22,973	 	5.3%	
Load factor	86.4%	 	86.7%	 	(0.3) pts	 	86.3%	 	86.5%	 	(0.2) pts	
Yield	13.84¢	 	13.78¢	 	0.4%	 	13.69¢	 	13.35¢	 	2.5%	
PRASM	11.97¢	 	11.96¢	 	0.1%	 	11.81¢	 	11.54¢	 	2.3%	
RASM	14.18¢	 	14.14¢	 	0.3%	 	14.01¢	 	13.56¢	 	3.3%	
CASM excluding fuel(b)	7.02¢	 	7.33¢	 	(4.2%)	 	7.37¢	 	7.42¢	 	(0.7%)	
Economic fuel cost per gallon(b)	$3.15	 	$3.24	 	(2.8%)	 	$3.22	 	$3.32	 	(3.0%)	
Fuel gallons (000,000)	108	 	104	 	3.8%	 	305	 	297	 	2.7%	
ASMs per fuel gallon	79.7	 	77.2	 	3.2%	 	79.3	 	77.4	 	2.5%	
Average FTEs	10,153	 	9,645	 	5.3%	 	9,837	 	9,484	 	3.7%	
Aircraft utilization	10.8	 	11.0	 	(1.8%)	 	10.5	 	10.8	 	(2.8%)	
Average aircraft stage length	1,161	 	1,157	 	0.3%	 	1,180	 	1,177	 	0.3%	
Mainline operating fleet at period-end	136	 	128	 	8 a/c	 	136	 	128	 	8 a/c	
 	 	 	 	 	 	 	 	 	 	 	 	
Regional Operating Statistics:(c)	 	 	 	 	 	 	 	 	 	 	 	
Revenue passengers (000)	2,242	 	2,029	 	10.5%	 	6,200	 	5,747	 	7.9%	
RPMs (000,000) "traffic"	806	 	708	 	13.8%	 	2,206	 	1,988	 	11.0%	
ASMs (000,000) "capacity"	975	 	841	 	15.9%	 	2,725	 	2,424	 	12.4%	
Load factor	82.7%	 	84.2%	 	(1.5 pts)	 	81.0%	 	82.0%	 	(1.0 pts)	
Yield	27.17¢	 	29.41¢	 	(7.6%)	 	27.41¢	 	29.27¢	 	(6.4%)	
PRASM	22.46¢	 	24.77¢	 	(9.3%)	 	22.19¢	 	24.00¢	 	(7.5%)	
Operating fleet (Horizon only)	51	 	48	 	3 a/c	 	51	 	48	 	3 a/c	
 	 	
(a) 	Except for FTEs, data includes information related to third-party Regional CPA arrangements.	
 	 	
(b) 	See reconciliation of this measure to the most directly related GAAP measure in the "Results of Operations" section.	
 	 	
(c) 	Data presented includes information related to Regional CPAs.	

24

OPERATING REVENUES

Total operating revenues decreased $92 million, or 6%, during the third quarter of 2014 compared to the same period in 2013. The changes are summarized in the following table:

 	Three Months Ended September 30,	
(in millions)	2014	 	2013	 	% Change	
Passenger	 	 	 	 	 	
Mainline	$	1,030	
 	 	$	960	
 	 	7	
 	
Regional	219	
 	 	208	
 	 	5	
 	
Total passenger revenue	1,249	
 	 	1,168	
 	 	7	
 	
Freight and mail	32	
 	 	32	
 	 	—	
 	
Other - net	184	
 	 	165	
 	 	12	
 	
Special mileage plan revenue	—	
 	 	192	
 	 	NM	
 	
Total operating revenues	$	1,465	
 	 	$	1,557	
 	 	(6	)	

Passenger Revenue – Mainline

Mainline passenger revenue for the third quarter of 2014 increased by 7% due to a 7.2% increase in capacity with PRASM flat compared to the third quarter of 2013. The increase in capacity was driven by adding larger aircraft to our fleet and the annualization of new routes added to expand our service from Seattle, Anchorage, Portland, and Salt Lake City. The increase in PRASM was driven by a 0.4% increase in ticket yield partially offset by a 0.3-point decrease in load factor compared to the prior-year quarter. The increase in yield was due to a change in revenue allocation between Mainline and Regional service because of certain industry pricing changes. Without the industry change, Mainline yield would have decreased 0.6%.

Passenger Revenue – Regional

Regional passenger revenue increased by $11 million, or 5%, compared to the third quarter of 2013, due to a 15.9% increase in capacity, partially offset by a 9.3% decrease in PRASM. The increase in capacity was driven by the annualization of new routes added to expand our service from Anchorage and Salt Lake City. The decrease in PRASM is due to a 7.6% decline in yield, and a decrease in load factor of 1.5 points. The decline in yield was driven by a change in revenue allocation between Mainline and Regional service because of certain industry pricing changes. Without the revenue allocation adjustment yield would have decreased 3.0%. Additionally, the average trip length for our Regional flights increased 3.4%, which also puts downward pressure on yields.

Other – Net

Other - net revenue increased $19 million, or 12%, from the third quarter of 2013. Bag fees and ticket change fees are up 25% and 12%, respectively, due to changes in our fee structure that took effect in November 2013. Additionally, mileage plan revenue increased $3 million compared to the third quarter of 2013, due to an 11% increase in miles sold, and a 2% increase in cash received per mile. Partially offsetting the increase was $8 million of revenue recorded in the third quarter of 2013 for miles sold between January and June last year as part of the modified affinity credit card agreement.

Special Mileage Plan Revenue

In the third quarter of 2013, we modified and extended our co-branded credit card agreement with Bank of America Corporation (BAC). In connection with this agreement and as a result of applying related accounting standards we recorded a one-time, non-cash revenue item of $192 million primarily related to our revaluation of the deferred revenue liability related to miles previously sold to BAC.

25

OPERATING EXPENSES

Total operating expenses increased $62 million, or 6%, compared to the third quarter of 2013. We believe it is useful to summarize operating expenses as follows, which is consistent with the way expenses are reported internally and evaluated by management:

 	Three Months Ended September 30,	
(in millions)	2014	 	2013	 	% Change	
Fuel expense	$	394	
 	 	$	363	
 	 	9	
Non-fuel expenses	755	
 	 	724	
 	 	4	
Total Operating Expenses	$	1,149	
 	 	$	1,087	
 	 	6	

Significant operating expense variances from 2013 are more fully described below.

Wages and Benefits

Wages and benefits decreased during the third quarter of 2014 by $6 million.  The primary components of wages and benefits are shown in the following table:

 	Three Months Ended September 30,	
(in millions)	2014	 	2013	 	% Change	
Wages	$	214	
 	 	$	209	
 	 	2	
 	
Pension - Defined benefit plans	2	
 	 	13	
 	 	(85	)	
Defined contribution plans	14	
 	 	12	
 	 	17	
 	
Medical and other benefits	33	
 	 	35	
 	 	(6	)	
Payroll taxes	16	
 	 	16	
 	 	—	
 	
Total wages and benefits	$	279	
 	 	$	285	
 	 	(2	)	

Wages increased 2% with a 5.7% increase in FTEs. The primary driver of the increase in wages is the annualization of new labor contracts that included higher rates. Partially offsetting the rate increases is the $6 million in retroactive pilot wages that were paid during the third quarter of 2013. FTEs increased across most work groups compared to the prior year due to the growth in departures. Additionally, late last year we started replacing many of our contractors in our Information Technology group with employees.

Pension expense decreased 85%, compared to the same period in the prior year. The decline is largely due to having a lower accumulated loss to amortize as a result of higher plan assets, the improved funded status of the plan, and the freezing of plan benefits for our non-union employees beginning January 1, 2014.

Variable Incentive Pay

Variable incentive pay increased $4 million, or 15% compared to 2013. With our year-to-date results, we are exceeding our incentive plan financial goals by more than we were at this time last year.

Aircraft Fuel

Aircraft fuel expense includes both raw fuel expense (as defined below) plus the effect of mark-to-market adjustments to our fuel hedge portfolio included in our consolidated statement of operations as the value of that portfolio increases and decreases. Our aircraft fuel expense is very volatile, even between quarters, because it includes these gains or losses in the value of the underlying instrument as crude oil prices and refining margins increase or decrease.  Raw fuel expense  is defined as the price that we generally pay at the airport, or the “into-plane” price, including taxes and fees. Raw fuel prices are impacted by world oil prices and refining costs, which can vary by region in the U.S.   Raw fuel expense  approximates cash paid to suppliers and does not reflect the effect of our fuel hedges.

26

Aircraft fuel expense increased $31 million, or 9% compared to 2013. The elements of the change are illustrated in the following table: 

 	Three Months Ended September 30,	
 	2014	 	2013	
(in millions, except for per gallon amounts)	Dollars	 	Cost/Gal	 	Dollars	 	Cost/Gal	
Raw or "into-plane" fuel cost	$	383	
 	 	$	3.09	
 	 	$	373	
 	 	$	3.16	
 	
Losses on settled hedges	7	
 	 	0.06	
 	 	10	
 	 	0.08	
 	
Consolidated economic fuel expense	390	
 	 	3.15	
 	 	383	
 	 	3.24	
 	
Mark-to-market fuel hedge adjustments	4	
 	 	0.03	
 	 	(20	)	 	(0.17	)	
GAAP fuel expense	$	394	
 	 	$	3.18	
 	 	$	363	
 	 	$	3.07	
 	
Fuel gallons	124	
 	 	 	 	118	

The raw fuel price per gallon decreased 2% as a result of lower West Coast jet fuel prices. West Coast jet fuel prices are impacted by both the price of crude oil, as well as refining margins associated with the conversion of crude oil to jet fuel. The decrease in raw fuel price per gallon during the third quarter of 2014 was due to lower crude oil prices of 8%, partially offset by a 17% increase in refining margins, as compared to the prior year.
 
We also evaluate economic fuel expense, which we define as raw fuel expense adjusted for the cash we receive from, or pay to, hedge counterparties for hedges that settle during the period, and for the premium expense that we paid for those contracts. A key difference between aircraft fuel expense and economic fuel expense is the timing of gain or loss recognition on our hedge portfolio. When we refer to economic fuel expense, we include gains and losses only when they are realized for those contracts that were settled during the period based on their original contract terms.  We believe this is the best measure of the effect that fuel prices are currently having on our business because it most closely approximates the net cash outflow associated with purchasing fuel for our operations. Accordingly, many industry analysts evaluate our results using this measure, and it is the basis for most internal management reporting and incentive pay plans.

We recognized losses of $7 million for hedges that settled during the third quarter of 2014, compared to losses of $10 million in the third quarter of 2013.  These amounts represent the net cash paid including the premium expense recognized for those hedges.

Aircraft Maintenance

Aircraft maintenance expense increased by $4 million, or 7%, compared to the third quarter of 2013. The increase is primarily due to a higher number of engine events and higher rates for some of our older aircraft. Partially offsetting the increases, were lower lease return costs.

Contracted Services

Contracted services expense increased $12 million, or 22%, compared to the third quarter of 2013. The increase is primarily due to an increase in CPA flying by SkyWest, as well as higher passenger and ramp handling costs to support increased activity.

Selling Expenses

Selling expenses increased $8 million, or 17.0% , compared to the third quarter of 2013. The increase is primarily due to increased advertising and promotional activity in Seattle and in new locations. Additionally, we experienced higher credit card commissions related to higher revenues.

Nonoperating Income (Expense)

Net nonoperating expense decreased $7 million, compared to the third quarter of 2013. During the third quarter of 2013, we incurred costs of $8 million to overhaul and repair three aircraft that were previously subleased to another carrier.

27

Operating Expenses Compared to Capacity Growth

We are presenting our line-item expenses below both in absolute dollars and on an ASM basis to highlight areas in which costs have increased or decreased either more or less than capacity.

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Three Months Ended September 30,	
 	2014	 	2013	 	2014	 	2013	 	Change	
(in millions, except CASM)	Amount	 	Amount	 	CASM	 	CASM	 	CASM	
Wages and benefits	$	279	
 	 	$	285	
 	 	
 	2.91	¢	 	
 	3.21	¢	 	(9.3	)%	
Variable incentive pay	30	
 	 	26	
 	 	0.31	
 	 	0.29	
 	 	6.9	 %	
Aircraft maintenance	58	
 	 	54	
 	 	0.61	
 	 	0.61	
 	 	—	 %	
Aircraft rent	27	
 	 	29	
 	 	0.28	
 	 	0.33	
 	 	(15.2	)%	
Landing fees and other rentals	74	
 	 	71	
 	 	0.77	
 	 	0.80	
 	 	(3.8	)%	
Contracted services	66	
 	 	54	
 	 	0.69	
 	 	0.61	
 	 	13.1	 %	
Selling expenses	55	
 	 	47	
 	 	0.57	
 	 	0.53	
 	 	7.5	 %	
Depreciation and amortization	75	
 	 	67	
 	 	0.78	
 	 	0.76	
 	 	2.6	 %	
Food and beverage service	24	
 	 	22	
 	 	0.25	
 	 	0.25	
 	 	—	 %	
Other	67	
 	 	69	
 	 	0.70	
 	 	0.77	
 	 	(9.1	)%	
Non-fuel Expenses	$	755	
 	 	$	724	
 	 	
 	7.87	¢	 	
 	8.16	¢	 	(3.6	)%	

Additional Segment Information

Refer to the Notes of the Condensed Consolidated Financial Statements for a detailed description of each segment. Below is a summary of each segment's profitability.

Alaska Mainline

Pretax profit for Alaska Mainline was $282 million in the third quarter of 2014 compared to $215 million in the third quarter of 2013. The $70 million increase in Mainline passenger revenue is described above. Mainline operating expense excluding fuel increased by $17 million to $605 million in 2014 due to higher advertising and promotional activity, higher ramp and passenger handling, increased spending on IT infrastructure projects, and higher depreciation related to our fleet growth. These increases are partially offset by lower pension expense, and lower aircraft rents.  Economic fuel cost  decreased due to lower raw fuel costs, partially offset by a 3.8% increase in consumption.

Alaska Regional

Pretax profit for Alaska Regional was $29 million in the third quarter of 2014 compared to $30 million the third quarter of 2013. The increased Regional revenue was offset by higher expenses to support additional capacity.

Horizon

Pretax profit for Horizon was $11 million in the third quarter of 2014 compared to pretax profit of $6 million in the third quarter of 2013. CPA Revenues (100% of which are from Alaska and eliminated in consolidation) increased due to additional capacity in the state of Alaska. The $5 million increase in Horizon's non-fuel operating expenses was largely driven by increased engine maintenance and increased wages to support additional aircraft in the fleet.

28

COMPARISON OF NINE MONTHS ENDED SEPTEMBER 30, 2014 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30, 2013 

Our consolidated net income for the first nine months of 2014 was $457 million, or $3.31 per diluted share, compared to net income of $430 million, or $3.02 per diluted share, in the first nine months of 2013. Significant items impacting the comparability between the periods are as follows:
 	 	
•	In the third quarter of 2013, we recognized a one-time Special mileage plan revenue item of $192 million ($120 million after tax, or $0.84 per diluted share) that resulted from the application of new accounting rules associated with the modified credit card agreement, and the effect of an increase in the estimate of the number of frequent flier miles expected to expire unused.	

•	Both periods include adjustments to reflect the timing of net unrealized mark-to-market gains and losses related to our fuel hedge positions. For the first nine months of 2014, we recognized net mark-to-market gains of $17 million ($11 million after tax, or $0.08 per diluted share) compared to gains of $7 million ($4 million after tax, or $0.03 per diluted share) in the first nine months of 2013.	

Excluding the impact of mark-to-market fuel hedge adjustments and Special mileage plan revenue, our adjusted consolidated net income for the first nine months of 2014 was $446 million, or $3.24 per diluted share, compared to an adjusted consolidated net income of $306 million, or $2.15 per share, in the first nine months of 2013.

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Nine Months Ended September 30,	
 	2014	 	2013	
(in millions, except per share amounts)	Dollars	 	Diluted EPS	 	Dollars	 	Diluted EPS	
Net income and diluted EPS as reported	$	457	
 	 	$	3.31	
 	 	$	430	
 	 	$	3.02	
 	
Mark-to-market fuel hedge adjustments, net of tax	(11	)	 	(0.08	)	 	(4	)	 	(0.03	)	
Special mileage plan revenue	—	
 	 	—	
 	 	(120	)	 	(0.84	)	
Non-GAAP adjusted income and per-share amounts	$	446	
 	 	$	3.24	
 	 	$	306	
 	 	$	2.15	

Our operating costs per ASM are summarized below:

 	Nine Months Ended September 30,	
(in cents)	2014	 	2013	 	% Change	
Consolidated:	 	 	 	 	 	
CASM	
 	12.41	¢	 	
 	12.75	¢	 	(2.7	)	
Less the following components:	 	 	 	

Aircraft fuel, including hedging gains and losses	4.13	
 	 	4.39	
 	 	(5.9	)	
CASM excluding fuel	
 	8.28	¢	 	
 	8.36	¢	 	(1.0	)	
 	 	 	 	 	 	
Mainline:	 	 	 	 	 	
CASM	
 	11.35	¢	 	
 	11.68	¢	 	(2.8	)	
Less the following components:	 	 	 	

Aircraft fuel, including hedging gains and losses	3.98	
 	 	4.26	
 	 	(6.6	)	
CASM excluding fuel	
 	7.37	¢	 	
 	7.42	¢	 	(0.7	)	

29

OPERATING REVENUES

Total operating revenues increased $116 million, or 3%, during the first nine months of 2014 compared to the same period in 2013.  The changes are summarized in the following table:

 	Nine Months Ended September 30,	
(in millions)	2014	 	2013	 	% Change	
Passenger	 	 	 	 	 	
Mainline	$	2,858	
 	 	$	2,651	
 	 	8	
Regional	605	
 	 	582	
 	 	4	
Total passenger revenue	3,463	
 	 	3,233	
 	 	7	
Freight and mail	88	
 	 	88	
 	 	—	
Other - net	511	
 	 	433	
 	 	18	
Special mileage plan revenue	—	
 	 	192	
 	 	NM	
Total operating revenues	$	4,062	
 	 	$	3,946	
 	 	3	

Passenger Revenue – Mainline

Mainline passenger revenue for the first nine months of 2014 increased by 8% on a 5.3% increase in capacity and a 2.3% increase in PRASM compared to the same period in 2013. The increase in capacity is driven by routes added in the last twelve months. The increase in PRASM was driven by a 2.5% increase in ticket yield partially offset by a 0.2 point decrease in load factor compared to the prior-year period. Yields increased due to reallocation of capacity to markets with stronger demand and by a change in revenue allocation between Mainline and Regional service because of certain industry pricing changes. Without the industry change, Mainline yields would have increased by 1.6%.

Passenger Revenue – Regional

Regional passenger revenue increased by $23 million, or 4%, compared to the first nine months of 2013, due to a 12.4% increase in capacity, partially offset by a 7.5% decrease in PRASM. The decrease in PRASM was due to a decline in load factor of 1.0 point and a decrease in ticket yield of 6.4%. The decline in yield was driven mostly by a change in revenue allocation between Mainline and Regional service because of certain industry pricing changes. Without the revenue allocation adjustment, yield would have decreased 1.8%. Additionally, the average trip length for our Regional flights increased 3.2%, which also put downward pressure on yields.

Other – Net

Other - net revenue increased $78 million, or 18%, from the first nine months of 2013. Mileage Plan revenue increased $39 million, due to an increase in miles sold, and an increase in cash received per mile. Additionally, bag fees and ticket change fees are up 21% and 11%, respectively, due to changes in our fee structure that took effect in November 2013.

Special Mileage Plan Revenue

In the third quarter of 2013, we modified and extended our co-branded credit card agreement with BAC. In connection with this agreement and as a result of applying related accounting standards we recorded a one-time, non-cash revenue item of $192 million primarily related to our revaluation of the deferred revenue liability related to miles previously sold to BAC.

30

OPERATING EXPENSES

Total operating expenses increased $104 million, or 3%, compared to the first nine months of 2013, mostly as a result of higher non-fuel costs. We believe it is useful to summarize operating expenses as follows, which is consistent with the way expenses are reported internally and evaluated by management:

 	Nine Months Ended September 30,	
(in millions)	2014	 	2013	 	% Change	
Fuel expense	$	1,112	
 	 	$	1,115	
 	 	—	
 	
Non-fuel expenses	2,230	
 	 	2,123	
 	 	5	
 	
Total Operating Expenses	$	3,342	
 	 	$	3,238	
 	 	3	

Significant operating expense variances from 2013 are more fully described below.

Wages and Benefits

Wages and benefits increased during the first nine months of 2014 by $26 million, or 3%, compared to 2013.  The primary components of wages and benefits are shown in the following table:

 	Nine Months Ended September 30,	
(in millions)	2014	 	2013	 	% Change	
Wages	$	635	
 	 	$	591	
 	 	7	
 	
Pension - Defined benefit plans	6	
 	 	38	
 	 	(84	)	
Defined contribution plans	40	
 	 	33	
 	 	21	
 	
Medical and other benefits	104	
 	 	99	
 	 	5	
 	
Payroll taxes	47	
 	 	45	
 	 	4	
 	
Total wages and benefits	$	832	
 	 	$	806	
 	 	3	

Wages increased 7% on a 4.2% increase in FTEs. The primary driver of the increase in wages was annualization of new labor contracts that included higher rates. The increase in FTEs is to support additional aircraft and passengers.

Pension expense decreased 84%, compared to the same period in the prior year. The decline is largely due to having a lower accumulated loss to amortize as a result of higher plan assets, the improved funded status of the plan, and the freezing of plan benefits for our non-union employees beginning January 1, 2014.

Defined contribution plans increased 21%, due to increased contributions throughout all labor groups.

Medical and other benefits increased 5% compared to the same period in the prior year. The increase was due to higher workers comp claims and rates during the current year compared to the prior year.

We expect wages and benefits to increase for the full year due to the new long term labor deals, more FTEs to support additional aircraft in our fleet, and higher medical and other benefits, slightly offset by lower pension expense.

Variable Incentive Pay

Variable incentive pay expense increased during the first nine months of 2014 by $16 million, or 24% compared to 2013. The increase is due to exceeding our incentive plan goals by more than we were exceeding our prior-year goals at this time last year. For the full year of 2014, we currently expect incentive pay to be approximately $115 million compared to the $88 million recorded in 2013, but actual amounts could differ based on fourth quarter performance.

31

Aircraft Fuel

Aircraft fuel expense decreased $3 million, compared to 2013. The elements of the change are illustrated in the following table: 

 	Nine Months Ended September 30,	
 	2014	 	2013	
(in millions, except for per gallon amounts)	Dollars	 	Cost/Gallon	 	Dollars	 	Cost/Gallon	
Raw or "into-plane" fuel cost	$	1,095	
 	 	$	3.12	
 	 	$	1,076	
 	 	$	3.19	
 	
(Gains) losses on settled hedges	34	
 	 	0.10	
 	 	46	
 	 	0.14	
 	
Consolidated economic fuel expense	1,129	
 	 	3.22	
 	 	1,122	
 	 	3.33	
 	
Mark-to-market fuel hedge adjustments	(17	)	 	(0.05	)	 	(7	)	 	(0.02	)	
GAAP fuel expense	$	1,112	
 	 	$	3.17	
 	 	$	1,115	
 	 	$	3.31	
 	
Fuel gallons	351	
 	 	 	 	337	

The raw fuel price per gallon decreased 2.2% as a result of lower West Coast jet fuel prices. West Coast jet fuel prices are impacted by both the price of crude oil, as well as refining margins associated with the conversion of crude oil to jet fuel. The decrease in raw fuel price per gallon during the first nine months of 2014 was due to decreases in refining margins of 15.6%, partially offset by an increase in crude oil prices of 1.3%.
 
Losses recognized for hedges that settled during the year were $34 million in 2014, compared to $46 million in 2013.  These amounts represent the cash paid for premium expense, offset by cash received from those hedges. The decrease in losses on settled hedges is primarily due to our increasing use of "out of the money" call options as well as purchasing shorter-dated options, both of which reduce the premium cost we pay.

Beginning in the third quarter, we discontinued the hedge program for refining margins. We currently expect our economic fuel price per gallon to be lower in the fourth quarter of 2014 compared to the fourth quarter of 2013 due to our current estimate of lower crude prices, lower refining margins, and a decrease in hedge premium expense. For the full year, we expect our economic fuel price per gallon to be lower than the prior year primarily due to lower crude oil prices, lower refining margins and a decrease in hedge premium expense.

Aircraft Maintenance

Aircraft maintenance decreased by $21 million, or 11%, compared to the prior-year period. The decrease is primarily due to a reduction in the number of engines covered by power-by-the-hour (PBH) contracts in the prior year, along with reduced flying on the engines that are still under the remaining PBH contract. Additionally, in the prior year we accrued for higher cost of lease returns that occurred during the current year.

For the full year, we expect aircraft maintenance to be lower than 2013 for the reasons above.

Contracted Services

Contracted services expense increased $27 million, or 17%, compared to the first nine months of 2013. The increase is primarily due to an increase in CPA flying with SkyWest, and increased contract ramp handling at new stations and rate increases in Seattle. For the full year, we expect contracted services to be higher than 2013, as we fly to more locations that are staffed with outside vendors, and due to an increase in passenger volume.

Selling Expenses

Selling expenses increased $17 million, or 12%, compared to the first nine months of 2013. The increase is primarily due to increased promotional and advertising activity most notably in Seattle and Salt Lake City. For the full year, we expect selling expenses to be higher than in 2013, as we continue to maintain strong brand awareness and market presence in Seattle and build brand awareness in the newer communities we serve.

32

Depreciation and amortization

Depreciation and amortization increased $15 million, or 7%, compared to the first nine months of 2013. The increase is mostly due to new aircraft deliveries in the past twelve months.

As we continue to purchase aircraft, make improvements in our fleet, and fund infrastructure projects, we expect depreciation and amortization to increase going forward.

Other Operating Expenses

Other operating expenses increased $27 million, or 13%, compared to the first nine months of 2013.  The increase is due to higher professional fees, flight crew hotel costs, and IT costs. For the full year, we expect other expenses to increase due to various IT projects.
 
Nonoperating Income (Expense)

During the first nine months of 2014, we had nonoperating income of $13 million, compared to an expense of $17 million in the same period in 2013. This is primarily due to gains recorded in the current year related to sale of certain equity securities and reduced interest expense due to lower average debt levels. Additionally, in the prior year we incurred costs of $8 million to overhaul and repair three aircraft that were previously subleased to another carrier.

Operating Expenses Compared to Capacity Growth

Additionally, we are presenting our line-item expenses below both in absolute dollars and on an ASM basis to highlight areas in which costs have increased or decreased either more or less than capacity.

 	Nine Months Ended September 30,	
 	2014	 	2013	 	2014	 	2013	 	%Change	
(in millions, except CASM)	Amount	 	Amount	 	CASM	 	CASM	 	CASM	
Wages and benefits	$	832	
 	 	$	806	
 	 	
 	3.09	¢	 	
 	3.17	¢	 	(2.5	)%	
Variable incentive pay	84	
 	 	68	
 	 	0.31	
 	 	0.27	
 	 	14.8	 %	
Aircraft maintenance	166	
 	 	187	
 	 	0.62	
 	 	0.74	
 	 	(16.2	)%	
Aircraft rent	84	
 	 	89	
 	 	0.31	
 	 	0.35	
 	 	(11.4	)%	
Landing fees and other rentals	207	
 	 	207	
 	 	0.77	
 	 	0.82	
 	 	(6.1	)%	
Contracted services	188	
 	 	161	
 	 	0.70	
 	 	0.63	
 	 	11.1	 %	
Selling expenses	154	
 	 	137	
 	 	0.57	
 	 	0.54	
 	 	5.6	 %	
Depreciation and amortization	218	
 	 	203	
 	 	0.81	
 	 	0.80	
 	 	1.3	 %	
Food and beverage service	68	
 	 	63	
 	 	0.25	
 	 	0.25	
 	 	—	 %	
Other	229	
 	 	202	
 	 	0.85	
 	 	0.79	
 	 	7.6	 %	
Non-fuel Expenses	$	2,230	
 	 	$	2,123	
 	 	
 	8.28	¢	 	
 	8.36	¢	 	(1.0	)%	

Additional Segment Information

Refer to the Notes of the Condensed Consolidated Financial Statements for a detailed description of each segment. Below is a summary of each segment's profitability.

Alaska Mainline

Pretax profit for Alaska Mainline was $651 million in the first nine months of 2014, compared to $428 million in the same period in 2013. The $207 million increase in Mainline passenger revenue is described above. Mainline operating expense excluding fuel increased by $79 million to $1.8 billion in 2014 due to higher advertising and promotional activity in Seattle and our new locations, higher ramp and passenger handling due to the increased number of passengers, increased spending on IT infrastructure projects, and higher depreciation related to our fleet growth. These increases are partially offset by lower aircraft maintenance and aircraft rent expenses.  Economic fuel cost  decreased due to lower raw fuel costs, partially offset by a 2.7% increase in consumption.

33

Alaska Regional

Pretax profit for Alaska Regional was $54 million in the first nine months of 2014, compared to $50 million the third quarter of 2013. The increased Regional revenue was offset by higher expenses to support additional capacity.

Horizon

Pretax profit for Horizon was $14 million in the first nine months of 2014, compared to pretax profit of $16 million in the same period in 2013. CPA Revenues (100% of which are from Alaska and eliminated in consolidation) increased due to additional capacity in the state of Alaska. The $4 million increase in Horizon's non-fuel operating expenses was largely driven by increased engine maintenance and increased wages to support additional aircraft in the fleet.

LIQUIDITY AND CAPITAL RESOURCES
 
Our primary sources of liquidity are:

•	Our existing cash, marketable securities balance of $1.3 billion;	

•	Our expected cash from operations; 	

•	Our 75 unencumbered aircraft in our operating fleet that could be financed, if necessary;	

•	Our combined $200 million bank line-of-credit facilities, with no outstanding borrowings.	
  
During the first nine months of 2014, we purchased nine 737-900ER aircraft with cash on hand and made debt payments totaling $97 million. In addition, we continued to return capital to our shareholders by paying $51 million in quarterly dividends and repurchasing $242 million of our common stock.

In 2014, we were rated BBB- by Fitch Ratings, and are now one of only two U.S. airlines with investment-grade credit ratings.

In our cash and marketable securities portfolio, we invest only in securities that meet our overall investment policy of maintaining and securing investment principal. Our investment portfolio is managed by reputable firms that adhere to our investment policy that sets forth certain objectives, approved and prohibited investments, and duration and credit quality guidelines. Our policy and the portfolio managers are continually reviewed to ensure that the investments align with our strategy.

The table below presents the major indicators of financial condition and liquidity: 

(in millions, except per share and debt-to-capital amounts)	September 30, 2014	 	December 31, 2013	 	Change	
Cash and marketable securities	$	1,343	
 	 	$	1,330	
 	 	1.0	 %	
Cash, marketable securities, and unused lines of credit as a percentage of trailing twelve months revenue	29	%	 	31	%	 	(2) pts	
 	
Long-term debt, net of current portion	$	710	
 	 	$	754	
 	 	(5.8)	 %	
Shareholders’ equity	$	2,229	
 	 	$	2,029	
 	 	9.9	 %	
Long-term debt-to-capital including net present value of aircraft operating lease payments (a)	31%:69%	
 	 	35%:65%	
 	 	(4) pts	

(a) 	 Calculated using the present value of remaining aircraft lease payments.	

Given our strong financial condition, we will continue to evaluate our cash flows from operations, reinvest in the business, and allocate capital to our shareholders, while maintaining a strong liquidity position.

The following discussion summarizes the primary drivers of the increase in our cash and marketable securities balance and our expectation of future cash requirements.

34

ANALYSIS OF OUR CASH FLOWS
 
Cash Provided by Operating Activities
 
For the first nine months of 2014, net cash provided by operating activities was $892 million, compared to $822 million during the same period in 2013. The $70 million increase was primarily attributable to an increase in passenger revenues, an increase in our advance ticket sales, and more miles sold under our Mileage Plan program, partially offset by increased operating expenses to support 6.0% more capacity and $85 million more paid in income taxes.

We typically generate positive cash flows from operations and expect to use that cash flow to buy airplanes and capital equipment, make normal debt payments, and to return capital to shareholders through share repurchases and dividends.
 
Cash Used in Investing Activities
 
Cash used in investing activities was $618 million during the first nine months of 2014, compared to $680 million during the same period of 2013. Our capital expenditures were $559 million in the first nine months of 2014, due to the delivery of nine 737-900ER aircraft, and advance payments related to aircraft deliveries in 2015 through 2017. Additionally, we invested $71 million in our cabin improvement project where, as of September 30, 2014, we have upgraded 67 aircraft with new Recaro seats and power at every seat.

The table below reflects our full-year expectation for capital expenditures and the additional expenditures if options were exercised. These options will be exercised only if we believe return on invested capital targets can be met.

(in millions)	2014	 	2015	 	2016	 	2017	
Aircraft and aircraft purchase deposits - firm	$	470	
 	 	$	460	
 	 	$	455	
 	 	$	410	
 	
Other flight equipment	150	
 	 	35	
 	 	35	
 	 	25	
 	
Other property and equipment	65	
 	 	80	
 	 	75	
 	 	75	
 	
Total property and equipment additions	$	685	
 	 	$	575	
 	 	$	565	
 	 	$	510	
 	
Option aircraft and aircraft deposits, if exercised(a)	$	10	
 	 	$	60	
 	 	$	110	
 	 	$	215	

(a) 	We have options to acquire 48 B737 aircraft with deliveries in 2017 through 2024, and options to acquire seven Q400 aircraft with deliveries in 2015 to 2018.	

Cash Used by Financing Activities
 
Net cash used by financing activities was $320 million during the first nine months of 2014 compared to $223 million during the same period in 2013. During the first nine months of 2014 we made debt payments of $97 million, stock repurchases of $242 million, and dividend payments totaling $51 million. In addition, we financed three Q400 aircraft for $51 million.

Bank Line-of-Credit Facilities
 
We have two $100 million credit facilities. Both facilities have variable interest rates based on LIBOR plus a specified margin. One of the $100 million facilities, which expires in September 2017, is secured by aircraft. The other $100 million facility, which expires in March 2017, is secured by certain accounts receivable, spare engines, spare parts and ground service equipment.
 
CONTRACTUAL OBLIGATIONS AND COMMITMENTS
 
Aircraft Purchase Commitments
 
Including the ten Boeing options that we exercised, and a delivery of a 900ER in October 2014, we now have firm orders to purchase 74 aircraft. We also have options to acquire 48 additional B737s and options to acquire seven Q400s.

35

The following table summarizes expected fleet activity by year:

 	Fleet Count	 	Expected Fleet Activity(a)	
Aircraft	Dec 31, 2013	 	Dec 31, 2014	 	2015 Changes	 	Dec 31, 2015	 	2016-2017 Changes	 	Dec 31, 2017	
737 Freighters & Combis	6	
 	 	6	
 	 	—	
 	 	6	
 	 	(3	)	 	3	
 	
737 Passenger Aircraft	125	
 	 	131	
 	 	4	
 	 	135	
 	 	9	
 	 	144	
 	
Total Mainline Fleet	131	
 	 	137	
 	 	4	
 	 	141	
 	 	6	
 	 	147	
 	
Q400	51	
 	 	51	
 	 	1	
 	 	52	
 	 	—	
 	 	52	
 	
Total	182	
 	 	188	
 	 	5	
 	 	193	
 	 	6	
 	 	199	

(a) 	Expected fleet activity includes aircraft deliveries, net of planned retirements and lease returns.	

For future firm orders and if we exercise our options for additional deliveries, we may finance the aircraft through internally generated cash, long-term debt, or lease arrangements.

Future Fuel Hedge Positions

All of our future oil positions are call options, which are designed to effectively cap the cost of the crude oil component of our jet fuel purchases. With call options, we benefit from a decline in crude oil prices, as there is no cash outlay other than the premiums we pay to enter into the contracts. Our crude oil positions are as follows:

 	Approximate % of Expected Fuel Requirements	 	Weighted-Average Crude Oil Price per Barrel	 	Average Premium Cost per Barrel	
Fourth Quarter 2014	50	%	 	$106	 	$5	
   Remainder 2014	50	%	 	$106	 	$5	
First Quarter 2015	50	%	 	$106	 	$4	
Second Quarter 2015	40	%	 	$105	 	$4	
Third Quarter 2015	30	%	 	$106	 	$4	
Fourth Quarter 2015	20	%	 	$106	 	$3	
Full Year 2015	35	%	 	$106	 	$4	
First Quarter 2016	10	%	 	$106	 	$3	
Full Year 2016	2	%	 	$106	 	$3	

Contractual Obligations
 
The following table provides a summary of our principal payments under current and long-term debt obligations, operating lease commitments, aircraft purchase commitments and other obligations as of September 30, 2014:

(in millions)	Remainder of 2014	 	2015	 	2016	 	2017	 	2018	 	Beyond 2018	 	Total	
Current and long-term debt obligations	$	23	
 	 	$	116	
 	 	$	115	
 	 	$	121	
 	 	$	151	
 	 	$	299	
 	 	$	825	
 	
Operating lease commitments(a)	34	
 	 	197	
 	 	172	
 	 	138	
 	 	75	
 	 	259	
 	 	875	
 	
Aircraft purchase commitments	77	
 	 	331	
 	 	359	
 	 	382	
 	 	430	
 	 	1,044	
 	 	2,623	
 	
Interest obligations(b)	7	
 	 	37	
 	 	33	
 	 	28	
 	 	22	
 	 	28	
 	 	155	
 	
Other obligations(c)	16	
 	 	54	
 	 	45	
 	 	32	
 	 	14	
 	 	—	
 	 	161	
 	
Total	$	157	
 	 	$	735	
 	 	$	724	
 	 	$	701	
 	 	$	692	
 	 	$	1,630	
 	 	$	4,639	

(a) 	Operating lease commitments generally include aircraft operating leases, airport property and hangar leases, office space, and other equipment leases.	
 	 	
(b) 	For variable-rate debt, future obligations are shown above using interest rates in effect as of September 30, 2014.	
 	 	
(c) 	Includes minimum obligations under our long-term PBH maintenance agreement and obligations associated with third-party CPAs with SkyWest and PenAir. Refer to the "Commitments" note in the condensed consolidated financial statements for further information.	

36

 Credit Card Agreements
 
We have agreements with a number of credit card companies to process the sale of tickets and other services. Under these agreements, there are material adverse change clauses that, if triggered, could result in the credit card companies holding back a reserve from our credit card receivables. Under one such agreement, we could be required to maintain a reserve if our credit rating is downgraded to, or below, a rating specified by the agreement or our cash and marketable securities balance falls below $500 million. Under another such agreement, we could be required to maintain a reserve if our cash and marketable securities balance falls below $500 million. We are not currently required to maintain any reserve under these agreements, but if we were, our financial position and liquidity could be materially harmed.

Deferred Income Taxes

For federal income tax purposes, the majority of our assets are fully depreciated over a seven-year life using an accelerated depreciation method or bonus depreciation, if available. For financial reporting purposes, the majority of our assets are depreciated over 15 to 20 years to an estimated salvage value using the straight-line basis. This difference, along with other deferred liabilities and offset by deferred assets, have created a significant deferred tax liability. At some point in the future the depreciation basis will reverse, potentially resulting in an increase in income taxes paid.

Taxable income and cash taxes payable in the short term are impacted by many items, including the amount of book income generated (which can be volatile depending on revenue and fuel prices), availability of "bonus depreciation", and other legislative changes that are out of our control. We believe that we have the liquidity to make our future tax payments.

CRITICAL ACCOUNTING ESTIMATES

There have been no material changes to our critical accounting estimates for the three months ended September 30, 2014. For
information on our critical accounting estimates, see Item 7. "Management's Discussion and Analysis of Financial Condition
and Results of Operations" of our Annual Report on Form 10-K for the year ended December 31, 2013.

 	
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK	
 
There have been no material changes in market risk from the information provided in Item 7A. “Quantitative and Qualitative Disclosure About Market Risk” in our Annual Report on Form 10-K for the year ended December 31, 2013.

 	
ITEM 4. CONTROLS AND PROCEDURES	
 
Evaluation of Disclosure Controls and Procedures

As of September 30, 2014, an evaluation was performed under the supervision and with the participation of our management, including our chief executive officer and chief financial officer (collectively, our “certifying officers”), of the effectiveness of the design and operation of our disclosure controls and procedures. These disclosure controls and procedures are designed to ensure that the information required to be disclosed by us in our periodic reports filed with or submitted to the Securities and Exchange Commission (the SEC) is recorded, processed, summarized and reported within the time periods specified by the SEC's rules and forms, and includes, without limitation, controls and procedures designed to ensure that such information is accumulated and communicated to our management, including our certifying officers, as appropriate to allow timely decisions regarding required disclosure. Our certifying officers concluded, based on their evaluation, that disclosure controls and procedures were effective as of September 30, 2014.
 
Changes in Internal Control over Financial Reporting
 
We made no changes in our internal control over financial reporting during the quarter ended September 30, 2014, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Our internal control over financial reporting is based on the 2013 framework in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the COSO Framework).

37

PART II

 	
ITEM 1. LEGAL PROCEEDINGS	
 
We are a party to routine litigation matters incidental to our business. Management believes the ultimate disposition of these matters is not likely to materially affect our financial position or results of operations. This forward-looking statement is based on management’s current understanding of the relevant law and facts, and it is subject to various contingencies, including the potential costs and risks associated with litigation and the actions of judges and juries.

 	
ITEM 1A. RISK FACTORS	

There have been no material changes to the risk factors affecting our business, financial condition or future results from those set forth in Item 1A."Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2013; however we have elected to add one additional item, namely “contagious illness and fear of contagion,” to the bullet point list of factors currently identified as being beyond our control and having the potential to harm our business, financial condition and results of operations.

 	
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	

This table provides certain information with respect to our purchases of shares of our common stock during the third quarter of 2014.  

 	Total Number of
Shares Purchased	 	Average Price
Paid per Share	 	Total Number of Shares (or units) Purchased as Part of Publicly Announced Plans or Programs	 	Maximum remaining
dollar value of shares
that can be purchased
under the plan (in millions)	
July 1, 2014 - July 31, 2014	1,878,975	
 	 	$	46.53	
 	 	1,878,975	
 	 	 	
August 1, 2014 - August 31, 2014	791,062	
 	 	45.14	
 	 	791,062	
 	 	 	
September 1, 2014 - September 30, 2014	773,954	
 	 	46.15	
 	 	773,954	
 	 	 	
Total	3,443,991	
 	 	$	46.13	
 	 	3,443,991	
 	 	$	491	

The shares were purchased pursuant to a $650 million repurchase plan authorized by the Board of Directors in May 2014.

 	
 	
ITEM 3. DEFAULTS UPON SENIOR SECURITIES	

None

 	
ITEM 4. MINE SAFETY DISCLOSURES	

None

 	
ITEM 5. OTHER INFORMATION	
 
None

38

 	
 	
ITEM 6. EXHIBITS	
 
The following documents are filed as part of this report:
 	 	
1.	Exhibits: See Exhibit Index.	

SIGNATURES
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 	 	
ALASKA AIR GROUP, INC.	 	
 	 	
/s/ BRANDON S. PEDERSEN	 	
Brandon S. Pedersen	 	
Executive Vice President/Finance and Chief Financial Officer	 	
(Principal Financial and Accounting Officer)	 	
 	 	
November 5, 2014	 	

39

EXHIBIT INDEX

 	 	
Exhibit
Number	Exhibit
Description	
31.1	Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	
31.2	Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	
32.1	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	
32.2	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	
101.INS	XBRL Instance Document	
101.SCH	XBRL Taxonomy Extension Schema Document	
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document	
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document	
101.LAB	XBRL Taxonomy Extension Label Linkbase Document	
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document	

40

EXHIBIT 31.1
CERTIFICATIONS
I, Bradley D. Tilden, certify that:
 	 	
1.	I have reviewed this annual report on Form 10-Q of Alaska Air Group, Inc. for the period ended September 30, 2014;	

2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	

3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	

4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and we have:	

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	

b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	

c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and	

d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and	

e)	The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors:	

a)	all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and	

b)	any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.	

November 5, 2014 

By	/s/ BRADLEY D. TILDEN	
 	Bradley D. Tilden	
 	Chairman, President and Chief Executive Officer	

EXHIBIT 31.2
CERTIFICATIONS
I, Brandon S. Pedersen, certify that:
 	 	
1.	I have reviewed this annual report on Form 10-Q of Alaska Air Group, Inc. for the period ended September 30, 2014;	

2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	

3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	

4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and we have:	

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	

b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	

c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and	

d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and	

5.	The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors:	

a)	all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and	

b)	any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.	

November 5, 2014 

By	/s/ BRANDON S. PEDERSEN	
 	Brandon S. Pedersen	
 	Executive Vice President/Finance and Chief Financial Officer	

EXHIBIT 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906
OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Alaska Air Group, Inc. (the “Company”) on Form 10-Q for the period ended September 30, 2014 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Bradley D. Tilden, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
 	 	
(1)	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and	

(2)	The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.	

November 5, 2014

By	/s/ BRADLEY D. TILDEN	
 	Bradley D. Tilden	
 	Chairman, President and Chief Executive Officer	

EXHIBIT 32.2

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906
OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Alaska Air Group, Inc. (the “Company”) on Form 10-Q for the period ended September 30, 2014 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Brandon S. Pedersen, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
 	 	
(1)	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and	

(2)	The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.	

November 5, 2014 

By	/s/ BRANDON S. PEDERSEN	
 	Brandon S. Pedersen	
 	Executive Vice President/Finance and Chief Financial Officer