UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
 
FORM 10-Q
 
(Mark One)

T	ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	

For the quarterly period ended September 30, 2012 

OR

£	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	

 For the transition period from                      to                                         
 
Commission File Number 1-8957
ALASKA AIR GROUP, INC.
(Exact name of registrant as specified in its charter)

 	 	 	
Delaware	 	91-1292054	
(State or other jurisdiction of
incorporation or organization	 	(I.R.S. Employer
Identification No.)	
 
19300 International Boulevard, Seattle, Washington 98188
(Address of principal executive offices)

Registrant's telephone number, including area code: (206) 392-5040
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  T   No  £  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  T  No  £
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions of “large accelerated filer”, "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act (Check one):

Large accelerated filer   T	Accelerated filer  £ 	Non-accelerated filer   £	Smaller reporting company   £	
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.): Yes £ No T
 
The registrant has 70,314,136 common shares, par value $1.00, outstanding at October 31, 2012.

ALASKA AIR GROUP, INC.
FORM 10-Q
FOR THE QUARTER ENDED SEPTEMBER 30, 2012 

 TABLE OF CONTENTS

 	 	 	
PART I.	FINANCIAL INFORMATION	4	
ITEM 1.	CONDENSED CONSOLIDATED FINANCIAL STATEMENTS	4	
 	CONDENSED CONSOLIDATED BALANCE SHEETS	4	
 	CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS 	6	
 	CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME	7	
 	CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS 	8	
 	NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS	9	
ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	23	
ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK	40	
ITEM 4.	CONTROLS AND PROCEDURES	40	
PART II.	OTHER INFORMATION	41	
ITEM 1.	LEGAL PROCEEDINGS	41	
ITEM 1A.	RISK FACTORS	41	
ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	41	
ITEM 3.	DEFAULTS UPON SENIOR SECURITIES	41	
ITEM 4.	MINE SAFETY DISCLOSURES	41	
ITEM 5.	OTHER INFORMATION	42	
ITEM 6.	EXHIBITS	42	
 	SIGNATURES	43	

As used in this Form 10-Q, the terms “Air Group,” the "Company," “our,” “we” and "us," refer to Alaska Air Group, Inc. and its subsidiaries, unless the context indicates otherwise. Alaska Airlines, Inc. and Horizon Air Industries, Inc. are referred to as “Alaska” and “Horizon,” respectively, and together as our “airlines.”

2

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
 
Cautionary Note Regarding Forward-Looking Statements
In addition to historical information, this Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those that predict or describe future events or trends and that do not relate solely to historical matters. You can generally identify forward-looking statements as statements containing the words "believe," "expect," "will," "anticipate," "intend," "estimate," "project," "assume" or other similar expressions, although not all forward-looking statements contain these identifying words. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from historical experience or the Company’s present expectations. Some of the things that could cause our actual results to differ from our expectations are:
 	 	
•	changes in our operating costs, primarily fuel, which can be volatile;	
 	 	
•	general economic conditions, including the impact of those conditions on customer travel behavior;	
 	 	
•	the competitive environment in our industry;	
 	 	
•	our ability to meet our cost reduction goals;	
 	 	
•	operational disruptions;	
 	 	
•	an aircraft accident or incident;	
 	 	
•	labor disputes and our ability to attract and retain qualified personnel;	
 	 	
•	our significant indebtedness;	
 	 	
•	the concentration of our revenue from a few key markets;	
 	 	
•	actual or threatened terrorist attacks, global instability and potential U.S. military actions or activities;	
 	 	
•	our reliance on automated systems and the risks associated with changes made to those systems;	
 	 	
•	changes in laws and regulations.	

You should not place undue reliance on our forward-looking statements because the matters they describe are subject to known and unknown risks, uncertainties and other unpredictable factors, many of which are beyond our control. Our forward-looking statements are based on the information currently available to us and speak only as of the date on which this report was filed with the SEC. We expressly disclaim any obligation to issue any updates or revisions to our forward-looking statements, even if subsequent events cause our expectations to change regarding the matters discussed in those statements. Over time, our actual results, performance or achievements will likely differ from the anticipated results, performance or achievements that are expressed or implied by our forward-looking statements, and such differences might be significant and materially adverse to our shareholders. For a discussion of these and other risk factors, see Item 1A "Risk Factors” of the Company’s annual report on Form 10-K for the year ended December 31, 2011. Please consider our forward-looking statements in light of those risks as you read this report.

3

PART I

 	
ITEM 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS	
 
CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited)

 	 	 	 	 	 	 	 	
(in millions)	September 30,
2012	 	December 31,
2011	
ASSETS	 	 	 	
Current Assets	 	 	 	
Cash and cash equivalents	$	27.5	
 	 	$	102.2	
 	
Marketable securities	1,158.1	
 	 	1,038.7	
 	
Total cash and marketable securities	1,185.6	
 	 	1,140.9	
 	
Receivables - net	185.4	
 	 	136.4	
 	
Inventories and supplies - net	52.5	
 	 	44.3	
 	
Deferred income taxes	141.5	
 	 	134.2	
 	
Fuel hedge contracts	35.4	
 	 	46.7	
 	
Prepaid expenses and other current assets	116.1	
 	 	93.0	
 	
Total Current Assets	1,716.5	
 	 	1,595.5	

Property and Equipment	 	

Aircraft and other flight equipment	4,118.9	
 	 	4,041.8	
 	
Other property and equipment	848.5	
 	 	762.3	
 	
Deposits for future flight equipment	385.4	
 	 	262.5	
 	
 	5,352.8	
 	 	5,066.6	
 	
Less accumulated depreciation and amortization	1,805.3	
 	 	1,665.1	
 	
Total Property and Equipment - Net	3,547.5	
 	 	3,401.5	

Fuel Hedge Contracts	43.1	
 	 	70.2	

Other Assets	129.0	
 	 	127.8	

Total Assets	$	5,436.1	
 	 	$	5,195.0	

See accompanying notes to consolidated financial statements.

4

ALASKA AIR GROUP, INC.

CONSOLIDATED BALANCE SHEETS (unaudited)

 	 	 	 	 	 	 	 	
(in millions, except share amounts)	September 30,
2012	 	December 31,
2011	
LIABILITIES AND SHAREHOLDERS' EQUITY	 	 	 	
Current Liabilities	 	 	 	
Accounts payable	$	70.2	
 	 	$	103.6	
 	
Accrued aircraft rent	7.8	
 	 	31.6	
 	
Accrued wages, vacation and payroll taxes	163.0	
 	 	163.8	
 	
Other accrued liabilities	537.0	
 	 	513.3	
 	
Air traffic liability	583.6	
 	 	489.4	
 	
Current portion of long-term debt	167.2	
 	 	207.9	
 	
Total Current Liabilities	1,528.8	
 	 	1,509.6	

Long-Term Debt, Net of Current Portion	898.9	
 	 	1,099.0	
 	
Other Liabilities and Credits	 	

Deferred income taxes	484.9	
 	 	362.9	
 	
Deferred revenue	423.4	
 	 	410.2	
 	
Obligation for pension and postretirement medical benefits	447.9	
 	 	463.4	
 	
Other liabilities	213.0	
 	 	176.7	
 	
 	1,569.2	
 	 	1,413.2	
 	
Commitments and Contingencies	 	 	

Shareholders' Equity	 	

Preferred stock, $1 par value Authorized: 5,000,000 shares, none issued or outstanding	—	
 	 	—	
 	
Common stock, $1 par value, Authorized: 100,000,000 shares, Issued: 2012 - 70,164,726 shares; 2011 - 75,733,044 shares	70.2	
 	 	75.7	
 	
Capital in excess of par value	660.3	
 	 	802.2	
 	
Treasury stock (common), at cost: 2012 - 0 shares; 2011 - 4,783,494 shares	—	
 	 	(125.3	)	
Accumulated other comprehensive loss	(373.6	)	 	(390.0	)	
Retained earnings	1,082.3	
 	 	810.6	
 	
 	1,439.2	
 	 	1,173.2	
 	
Total Liabilities and Shareholders' Equity	$	5,436.1	
 	 	$	5,195.0	

See accompanying notes to consolidated financial statements.

5

ALASKA AIR GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited)

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
(in millions, except per share amounts)	2012	 	2011	 	2012	 	2011	
Operating Revenues	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	
Mainline	$	904.6	
 	 	$	835.6	
 	 	$	2,490.7	
 	 	$	2,269.1	
 	
Regional	198.1	
 	 	196.1	
 	 	558.5	
 	 	536.7	
 	
Total passenger revenue	1,102.7	
 	 	1,031.7	
 	 	3,049.2	
 	 	2,805.8	
 	
Freight and mail	29.6	
 	 	29.9	
 	 	84.6	
 	 	83.9	
 	
Other - net	139.9	
 	 	136.5	
 	 	390.9	
 	 	383.8	
 	
Total Operating Revenues	1,272.2	
 	 	1,198.1	
 	 	3,524.7	
 	 	3,273.5	

Operating Expenses	 	 	 	 	 	

Wages and benefits	255.1	
 	 	245.1	
 	 	770.6	
 	 	737.2	
 	
Variable incentive pay	23.7	
 	 	19.1	
 	 	61.2	
 	 	53.4	
 	
Aircraft fuel, including hedging gains and losses	336.6	
 	 	420.1	
 	 	1,087.2	
 	 	1,012.1	
 	
Aircraft maintenance	55.7	
 	 	49.9	
 	 	160.3	
 	 	152.3	
 	
Aircraft rent	29.2	
 	 	28.8	
 	 	86.2	
 	 	88.3	
 	
Landing fees and other rentals	61.5	
 	 	62.0	
 	 	184.5	
 	 	179.8	
 	
Contracted services	50.3	
 	 	46.1	
 	 	148.5	
 	 	136.2	
 	
Selling expenses	45.9	
 	 	47.4	
 	 	131.2	
 	 	133.0	
 	
Depreciation and amortization	65.9	
 	 	62.2	
 	 	195.4	
 	 	184.2	
 	
Food and beverage service	20.2	
 	 	17.6	
 	 	57.6	
 	 	49.8	
 	
Other	58.6	
 	 	54.6	
 	 	184.3	
 	 	173.5	
 	
Fleet transition expenses	—	
 	 	2.0	
 	 	—	
 	 	38.9	
 	
Total Operating Expenses	1,002.7	
 	 	1,054.9	
 	 	3,067.0	
 	 	2,938.7	
 	
Operating Income	269.5	
 	 	143.2	
 	 	457.7	
 	 	334.8	

Nonoperating Income (Expense)	 	 	 	 	 	

Interest income	4.5	
 	 	4.5	
 	 	14.5	
 	 	18.4	
 	
Interest expense	(15.1	)	 	(25.7	)	 	(48.9	)	 	(69.1	)	
Interest capitalized	4.4	
 	 	2.1	
 	 	12.4	
 	 	5.5	
 	
Other - net	2.3	
 	 	1.2	
 	 	5.6	
 	 	3.4	
 	
 	(3.9	)	 	(17.9	)	 	(16.4	)	 	(41.8	)	
Income before income tax	265.6	
 	 	125.3	
 	 	441.3	
 	 	293.0	
 	
Income tax expense	102.2	
 	 	47.8	
 	 	169.6	
 	 	112.5	
 	
Net Income	$	163.4	
 	 	$	77.5	
 	 	$	271.7	
 	 	$	180.5	

Basic Earnings Per Share:	$	2.30	
 	 	$	1.08	
 	 	$	3.83	
 	 	$	2.51	
 	
Diluted Earnings Per Share:	$	2.27	
 	 	$	1.06	
 	 	$	3.77	
 	 	$	2.46	
 	
Shares used for computation:	 	 	 	 	 	 	 	
 	
Basic	70.963	
 	 	71.954	
 	 	70.852	
 	 	71.968	
 	
Diluted	71.883	
 	 	73.238	
 	 	72.059	
 	 	73.450	

See accompanying notes to consolidated financial statements.

6

ALASKA AIR GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE OPERATIONS (unaudited)

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
(in millions)	2012	 	2011	 	2012	 	2011	
 	 	 	 	 	 	 	 	
Net Income	$	163.4	
 	 	$	77.5	
 	 	$	271.7	
 	 	$	180.5	

Other comprehensive income:	 	 	 	 	 	 	 	
Related to marketable securities:	 	 	 	 	 	 	 	
Unrealized holding gains (losses) arising during the period	5.6	
 	 	(1.8	)	 	9.9	
 	 	(0.1	)	
Reclassification adjustment for gains included in net income	(1.8	)	 	(1.2	)	 	(4.3	)	 	(2.7	)	
Income tax expense (benefit)	(1.4	)	 	1.2	
 	 	(2.1	)	 	1.0	
 	
Total	2.4	
 	 	(1.8	)	 	3.5	
 	 	(1.8	)	
 	 	 	 	 	 	 	 	
Related to employee benefit plans:	 	 	 	 	 	 	 	
Amortization of net actuarial items and prior service costs	9.9	
 	 	27.5	
 	 	29.6	
 	 	40.2	
 	
Income tax benefit	(3.7	)	 	(10.3	)	 	(11.1	)	 	(15.1	)	
Total	6.2	
 	 	17.2	
 	 	18.5	
 	 	25.1	

Related to interest rate derivative instruments:	 	 	 	 	 	 	 	
Unrealized holding losses arising during the period	(2.1	)	 	(18.3	)	 	(5.3	)	 	(19.4	)	
Income tax expense (benefit)	0.7	
 	 	6.9	
 	 	(0.3	)	 	7.3	
 	
Total	(1.4	)	 	(11.4	)	 	(5.6	)	 	(12.1	)	
 	 	 	 	 	 	 	 	
Other comprehensive income	7.2	
 	 	4.0	
 	 	16.4	
 	 	11.2	

Comprehensive income	$	170.6	
 	 	$	81.5	
 	 	$	288.1	
 	 	$	191.7	

See accompanying notes to consolidated financial statements.

7

ALASKA AIR GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited)

 	Nine Months Ended September 30,	
(in millions)	2012	 	2011	
Cash flows from operating activities:	 	 	 	
Net income	$	271.7	
 	 	$	180.5	
 	
Adjustments to reconcile net income to net cash provided by operating activities:	 	

Fleet transition expenses	—	
 	 	38.9	
 	
Depreciation and amortization	195.4	
 	 	184.2	
 	
Stock-based compensation and other	7.8	
 	 	9.5	
 	
Changes in certain assets and liabilities:	 	 	 	
Changes in fair values of open fuel hedge contracts	28.1	
 	 	53.1	
 	
Changes in deferred income taxes	101.3	
 	 	101.9	
 	
Increase in air traffic liability	94.2	
 	 	118.7	
 	
Increase (decrease) in deferred revenue	13.2	
 	 	(9.5	)	
Increase in other long-term liabilities	5.7	
 	 	42.3	
 	
Pension contribution	(35.4	)	 	(33.4	)	
Other - net	(44.7	)	 	(77.4	)	
Net cash provided by operating activities	637.3	
 	 	608.8	

Cash flows from investing activities:	 	

Property and equipment additions:	 	

Aircraft and aircraft purchase deposits	(297.6	)	 	(260.3	)	
Other flight equipment	(12.8	)	 	(18.4	)	
Other property and equipment	(29.3	)	 	(15.8	)	
Total property and equipment additions	(339.7	)	 	(294.5	)	
Assets constructed for others (Terminal 6 at LAX)	(65.3	)	 	(80.4	)	
Purchases of marketable securities	(810.8	)	 	(781.7	)	
Sales and maturities of marketable securities	701.5	
 	 	697.2	
 	
Proceeds from disposition of assets and changes in restricted deposits	0.8	
 	 	20.8	
 	
Net cash used in investing activities	(513.5	)	 	(438.6	)	
 	 	 	 	
Cash flows from financing activities:	 	

Proceeds from issuance of long-term debt	—	
 	 	106.5	
 	
Long-term debt payments	(239.9	)	 	(248.3	)	
Proceeds from sale-leaseback transactions	49.3	
 	 	—	
 	
Common stock repurchases	(51.7	)	 	(61.6	)	
Proceeds and tax benefit from issuance of common stock	22.5	
 	 	16.7	
 	
Other financing activities	21.3	
 	 	(5.5	)	
Net cash used in financing activities	(198.5	)	 	(192.2	)	
Net decrease in cash and cash equivalents	(74.7	)	 	(22.0	)	
Cash and cash equivalents at beginning of year	102.2	
 	 	89.5	
 	
Cash and cash equivalents at end of the period	$	27.5	
 	 	$	67.5	

Supplemental disclosure:	 	

Cash paid during the period for:	 	 	 	
Interest (net of amount capitalized)	$	40.2	
 	 	$	66.0	
 	
Income taxes	49.3	
 	 	2.2	
 	
Non-cash transactions:	 	 	 	
Assets constructed related to Terminal 6 at LAX	1.6	
 	 	10.5	
 	
See accompanying notes to consolidated financial statements.

8

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)
 
Alaska Air Group, Inc.
September 30, 2012 
 
NOTE 1. GENERAL AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization and Basis of Presentation
 
The interim condensed consolidated financial statements include the accounts of Alaska Air Group, Inc. (Air Group or the Company) and its subsidiaries, Alaska Airlines, Inc. (Alaska) and Horizon Air Industries, Inc. (Horizon), through which the Company conducts substantially all of its operations. All intercompany balances and transactions have been eliminated. These financial statements have been prepared in accordance with accounting principles generally accepted in the United States (GAAP) for interim financial information. Consistent with these requirements, this Form 10-Q does not include all the information required by GAAP for complete financial statements. As a result, this Form 10-Q should be read in conjunction with the Consolidated Financial Statements and accompanying Notes in the Form 10-K for the year ended December 31, 2011. In the opinion of management, all adjustments have been made that are necessary to present fairly the Company’s financial position as of September 30, 2012, as well as the results of operations for the three and nine months ended September 30, 2012 and 2011. The adjustments made were of a normal recurring nature.

In preparing these statements, the Company is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent liabilities, as well as the reported amounts of revenues and expenses. Due to seasonal variations in the demand for air travel, the volatility of aircraft fuel prices, changes in global economic conditions and other factors, operating results for the three and nine months ended September 30, 2012 are not necessarily indicative of operating results for the entire year.

Reclassifications

Certain reclassifications have been made to conform the prior-year data to the current format. During the second quarter of 2012, the Company changed the classification of ancillary revenues, such as checked-bag fees, ticket change fees, and others, from "Passenger revenue" to "Other-net" revenue to enhance comparability of passenger revenue among peers in the industry. The Company has reclassified ancillary revenues in the current period and all prior periods, with the reclassification having no impact on total revenue for any of the respective periods. The table below shows operating revenues originally reported in the Form 10-Q for the three and nine months ended September 30, 2011 and the effect of the reclassification on the condensed consolidated statement of operations (in millions):

 	Three Months Ended September 30, 2011	 	Nine Months Ended September 30, 2011	
 	As Reclassified	 	Reported	 	As Reclassified	 	Reported	
Operating Revenues	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	
Mainline	$	835.6	
 	 	$	887.4	
 	 	$	2,269.1	
 	 	$	2,409.7	
 	
Regional	196.1	
 	 	213.4	
 	 	536.7	
 	 	584.2	
 	
Total passenger revenue	1,031.7	
 	 	1,100.8	
 	 	2,805.8	
 	 	2,993.9	
 	
Freight and mail	29.9	
 	 	29.9	
 	 	83.9	
 	 	83.9	
 	
Other - net	136.5	
 	 	67.4	
 	 	383.8	
 	 	195.7	
 	
Total Operating Revenues	$	1,198.1	
 	 	$	1,198.1	
 	 	$	3,273.5	
 	 	$	3,273.5	

9

NOTE 2. CASH, CASH EQUIVALENTS AND MARKETABLE SECURITIES

Components for cash, cash equivalents and marketable securities (in millions):

September 30, 2012	Cost Basis	 	Unrealized Gains	 	Unrealized Losses	 	Fair Value	
Cash	$	11.3	
 	 	$	—	
 	 	$	—	
 	 	$	11.3	
 	
Money market funds and other securities	16.2	
 	 	—	
 	 	—	
 	 	16.2	
 	
Cash and cash equivalents	27.5	
 	 	—	
 	 	—	
 	 	27.5	
 	
U.S. government and agency securities	329.5	
 	 	2.5	
 	 	—	
 	 	332.0	
 	
Foreign government bonds	44.5	
 	 	1.0	
 	 	—	
 	 	45.5	
 	
Asset-back securities	101.4	
 	 	0.6	
 	 	—	
 	 	102.0	
 	
Mortgage-back securities	118.2	
 	 	1.2	
 	 	(0.1	)	 	119.3	
 	
Corporate notes and bonds	530.4	
 	 	9.6	
 	 	(0.1	)	 	539.9	
 	
Municipal securities	19.3	
 	 	0.1	
 	 	—	
 	 	19.4	
 	
Marketable securities	1,143.3	
 	 	15.0	
 	 	(0.2	)	 	1,158.1	
 	
Total	$	1,170.8	
 	 	$	15.0	
 	 	$	(0.2	)	 	$	1,185.6	

 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
December 31, 2011	Cost Basis	 	Unrealized Gains	 	Unrealized Losses	 	Fair Value	
Cash	$	62.1	
 	 	$	—	
 	 	$	—	
 	 	$	62.1	
 	
Money market funds	40.1	
 	 	—	
 	 	—	
 	 	40.1	
 	
Cash and cash equivalents	102.2	
 	 	—	
 	 	—	
 	 	102.2	
 	
U.S. government and agency securities	292.5	
 	 	3.4	
 	 	—	
 	 	295.9	
 	
Foreign government bonds	24.9	
 	 	0.5	
 	 	—	
 	 	25.4	
 	
Asset-back securities	58.2	
 	 	0.1	
 	 	(0.3	)	 	58.0	
 	
Mortgage-back securities	124.1	
 	 	1.1	
 	 	(0.3	)	 	124.9	
 	
Corporate notes and bonds	518.0	
 	 	7.0	
 	 	(2.4	)	 	522.6	
 	
Municipal securities	11.8	
 	 	0.1	
 	 	—	
 	 	11.9	
 	
Marketable securities	1,029.5	
 	 	12.2	
 	 	(3.0	)	 	1,038.7	
 	
Total	$	1,131.7	
 	 	$	12.2	
 	 	$	(3.0	)	 	$	1,140.9	

Activity for marketable securities (in millions):  

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2012	 	2011	 	2012	 	2011	
Proceeds from sales and maturities	$	271.1	
 	 	$	238.2	
 	 	$	701.5	
 	 	$	697.2	
 	
Gross realized gains	2.2	
 	 	2.9	
 	 	5.8	
 	 	6.2	
 	
Gross realized losses	0.4	
 	 	0.3	
 	 	1.2	
 	 	2.0	
 	
Other-than-temporary impairments on investments	—	
 	 	1.5	
 	 	0.3	
 	 	1.5	

Of the marketable securities on hand at September 30, 2012, 3.7% mature in 2012, 27.1% in 2013, and 69.2% thereafter.

10

Investments with continuous unrealized losses (in millions):

 	Less than 12 months	 	Greater than 12 months	 	 	 	 	
September 30, 2012	Fair Value	 	Unrealized Losses	 	Fair Value	 	Unrealized Losses	 	Total Fair Value	 	Total Unrealized Losses	
Mortgage-backed obligations	$	32.7	
 	 	$	(0.1	)	 	$	4.3	
 	 	$	—	
 	 	$	37.0	
 	 	$	(0.1	)	
Corporate notes and bonds	14.8	
 	 	—	
 	 	1.3	
 	 	(0.1	)	 	16.1	
 	 	(0.1	)	
Total	$	47.5	
 	 	$	(0.1	)	 	$	5.6	
 	 	$	(0.1	)	 	$	53.1	
 	 	$	(0.2	)	

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Less than 12 months	 	Greater than 12 months	 	 	 	 	
December 31, 2011	Fair Value	 	Unrealized Losses	 	Fair Value	 	Unrealized Losses	 	Total Fair Value	 	Total Unrealized Losses	
Asset-backed obligations	$	31.7	
 	 	$	(0.1	)	 	$	1.1	
 	 	$	(0.2	)	 	$	32.8	
 	 	$	(0.3	)	
Mortgage-backed obligations	35.1	
 	 	(0.2	)	 	1.9	
 	 	(0.1	)	 	37.0	
 	 	(0.3	)	
Corporate notes and bonds	137.4	
 	 	(2.4	)	 	1.0	
 	 	—	
 	 	138.4	
 	 	(2.4	)	
Total	$	204.2	
 	 	$	(2.7	)	 	$	4.0	
 	 	$	(0.3	)	 	$	208.2	
 	 	$	(3.0	)	

Unrealized losses from fixed-income securities are primarily attributable to changes in interest rates. Management does not believe any remaining unrealized losses represent other-than-temporary impairments based on our evaluation of available evidence as of September 30, 2012.

NOTE 3. DERIVATIVE INSTRUMENTS

Fuel Hedge Contracts

The Company’s operations are inherently dependent upon the price and availability of aircraft fuel. To manage economic risks associated with fluctuations in aircraft fuel prices, the Company periodically enters into call options for crude oil and swap agreements for jet fuel refining margins.

As of September 30, 2012, the Company had fuel hedge contracts outstanding covering 10.6 million barrels of crude oil that will be settled from October 2012 to September 2015. Refer to the contractual obligations and commitments section of Item 2 for further information.

Interest Rate Swap Agreements

The Company has interest rate swap agreements with a third party designed to hedge the volatility of the underlying variable interest rate in the Company's aircraft lease agreements for six Boeing 737-800 aircraft. The agreements stipulate that the Company pay a fixed interest rate over the term of the contract and receive a floating interest rate. All significant terms of the swap agreement match the terms of the lease agreements, including interest-rate index, rate reset dates, termination dates and underlying notional values. The agreements expire from February 2020 through March 2021 to coincide with the lease termination dates.

11

Fair Values of Derivative Instruments

Fair values of derivative instruments on the consolidated balance sheet (in millions):

 	September 30,
2012	 	December 31,
2011	
Derivative Instruments Not Designated as Hedges	 	 	 	
Fuel hedge contracts	 	 	 	
Fuel hedge contracts, current assets	$	35.4	
 	 	$	46.7	
 	
Fuel hedge contracts, noncurrent assets	43.1	
 	 	70.2	
 	
Fuel hedge contracts, current liabilities	—	
 	 	(10.3	)	
 	 	 	 	
Derivative Instruments Designated as Hedges	 	 	 	
Interest rate swaps	 	 	 	
Other accrued liabilities	(6.0	)	 	(5.2	)	
Other liabilities	(28.1	)	 	(23.6	)	
Losses in accumulated other comprehensive loss (AOCL)	(34.1	)	 	(28.8	)	

The net cash received (paid) for new positions and settlements was $4.4 million and $(4.6) million during the three months ended September 30, 2012 and 2011, respectively. The net cash received (paid) for new positions and settlements was $(13.1) million and $10.4 million during the nine months ended September 30, 2012 and 2011, respectively.

Pretax effect of derivative instruments on earnings (in millions):

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2012	 	2011	 	2012	 	2011	
Derivative Instruments Not Designated as Hedges	 	 	 	 	 	 	 	
Fuel hedge contracts	 	 	 	 	 	 	 	
Gains (losses) recognized in aircraft fuel expense	$	21.7	
 	 	$	(82.7	)	 	$	(41.2	)	 	$	(42.6	)	
 	 	 	 	 	 	 	 	
Derivative Instruments Designated as Hedges	 	 	 	 	 	 	 	
Interest rate swaps	 	 	 	 	 	 	 	
Losses recognized in aircraft rent	(1.5	)	 	(1.5	)	 	(4.4	)	 	(4.6	)	
Losses recognized in other comprehensive income (OCI)	(3.6	)	 	(19.8	)	 	(9.7	)	 	(24.0	)	

The amounts shown as recognized in aircraft rent for cash flow hedges (interest rate swaps) represent the realized losses transferred out of AOCL to aircraft rent. The amounts shown as recognized in OCI are prior to the losses recognized in aircraft rent during the period. The Company expects $6.0 million to be reclassified from OCI to aircraft rent within the next twelve months.

Credit Risk and Collateral

The Company is exposed to credit losses in the event of non-performance by counterparties to these derivative instruments. To mitigate exposure, the Company periodically reviews the counterparties' nonperformance by monitoring the absolute exposure levels and credit ratings. The Company maintains security agreements with a number of its counterparties which may require the Company to post collateral if the fair value of the selected derivative instruments fall below specified mark-to-market thresholds. The posted collateral does not offset the fair value of the derivative instruments and is included in "Prepaid expenses and other current assets" on the consolidated balance sheet.

12

The Company posted collateral of $11.7 million and $0.9 million as of September 30, 2012 and December 31, 2011, respectively. The collateral was provided to one counterparty associated with the net liability position of the interest rate swap agreements offset by the net asset position of the fuel hedge contracts under a master netting arrangement.

NOTE 4. FAIR VALUE MEASUREMENTS

Fair Value of Financial Instruments on a Recurring Basis

Fair values of financial instruments on the consolidated balance sheet (in millions):

September 30, 2012	Level 1	 	Level 2	 	Total	
 	 	 	 	 	 	
Assets	 	 	 	 	 	
Marketable securities	 	 	 	 	 	
U.S. government and agency securities	$	332.0	
 	 	$	—	
 	 	$	332.0	
 	
Foreign government bonds	—	
 	 	45.5	
 	 	45.5	
 	
Asset-back securities	—	
 	 	102.0	
 	 	102.0	
 	
Mortgage-back securities	—	
 	 	119.3	
 	 	119.3	
 	
Corporate notes and bonds	—	
 	 	539.9	
 	 	539.9	
 	
Municipal securities	—	
 	 	19.4	
 	 	19.4	
 	
Derivative instruments	 	 	 	 	 	
Fuel hedge contracts	—	
 	 	78.5	
 	 	78.5	

Liabilities	 	 	 	 	 	
Derivative instruments	 	 	 	 	 	
Interest rate swap agreements	—	
 	 	(34.1	)	 	(34.1	)	

 	
 	 	 	 	 	 	 	 	 	 	 	 	
December 31, 2011	Level 1	 	Level 2	 	Total	
 	 	 	 	 	 	
Assets	 	 	 	 	 	
Marketable securities	 	 	 	 	 	
U.S. government and agency securities	$	295.9	
 	 	$	—	
 	 	$	295.9	
 	
Foreign government bonds	—	
 	 	25.4	
 	 	25.4	
 	
Asset-back securities	—	
 	 	58.0	
 	 	58.0	
 	
Mortgage-back securities	—	
 	 	124.9	
 	 	124.9	
 	
Corporate notes and bonds	—	
 	 	522.6	
 	 	522.6	
 	
Municipal securities	—	
 	 	11.9	
 	 	11.9	
 	
Derivative instruments	 	 	 	 	 	
Fuel hedge contracts	—	
 	 	116.9	
 	 	116.9	

Liabilities	 	 	 	 	 	
Derivative instruments	 	 	 	 	 	
Fuel hedge contracts	—	
 	 	(10.3	)	 	(10.3	)	
Interest rate swap agreements	—	
 	 	(28.8	)	 	(28.8	)	

The Company uses the market and income approach to determine the fair value of marketable securities. U.S. government securities are Level 1 as the fair value is based on quoted prices in active markets. Foreign government's bonds, asset-back securities, mortgage-back securities, corporate notes and bonds, and municipal securities are Level 2 as the fair value is based on industry standard valuation models that are calculated based on observable inputs such as quoted interest rates, yield curves, credit ratings of the security and other observable market information.

The Company uses the market approach and the income approach to determine the fair value of derivative instruments. Fuel hedge contracts are over-the-counter, are not exchange traded and determined based on observable inputs that are readily

13

available in active markets or can be derived from information available in active, quoted markets. Interest rate swap agreements are Level 2 as the fair value of these contracts is determined based on the difference between the fixed interest rate in the agreements and the observable LIBOR-based interest forward rates at period end, multiplied by the total notional value.
The Company has no other financial assets that are measured at fair value on a nonrecurring basis at September 30, 2012.

Fair Value of Other Financial Instruments

The Company used the following methods and assumptions to determine the fair value of financial instruments that are not recognized at fair value as described below.

Cash and Cash Equivalents: Carried at amortized costs, which approximates fair value.

Debt: The carrying amount of the Company's variable-rate debt approximates fair values. For fixed-rate debt, the Company uses the income approach to determine the estimated fair value, by using discounted cash flow using borrowing rates for comparable debt over the weighted life of the outstanding debt. The estimated fair value of the fixed-rate debt is Level 3 as certain inputs used are unobservable.

Fixed-rate debt that is not carried at fair value on the consolidated balance sheet and the estimated fair value of long-term fixed-rate debt (in millions):

 	September 30,
2012	 	December 31,
2011	
Carrying amount	$	864.4	
 	 	$	1,002.5	
 	
Fair value	950.0	
 	 	1,075.8	

NOTE 5. ASSETS CONSTRUCTED FOR OTHERS - TERMINAL 6 AT LOS ANGELES INTERNATIONAL AIRPORTS (LAX)

In March 2012, the Company placed into service assets constructed for others (Terminal 6 at LAX), including a new baggage system, additional gates, new common use systems, expansion of security screening checkpoints, and a new ticket lobby, all of which were constructed for the City of Los Angeles and Los Angeles World Airports (LAWA). Additionally, the Company placed into service proprietary renovations in the ticketing lobby and at the new gates included in Terminal 6. The majority of the assets constructed for LAX will be acquired by the City of Los Angeles and LAWA.

For accounting and financial reporting purposes, the Company is considered to be the owners of the project during construction and will not be able to qualify for sale and leaseback accounting when the non-proprietary assets are sold to the City of Los Angeles due to the Company's continuing involvement with the project. As a result, all of the costs incurred to fund the project are included in "Other property and equipment" and all amounts that have been and will be reimbursed will be in "Other liabilities" on the balance sheet. These assets and liabilities are summarized in the table below (in millions):

 	September 30,
2012	 	December 31,
2011	
Proprietary assets of T6 at LAX	$	16.8	
 	 	$	8.7	
 	
Assets constructed for others (T6 at LAX)	201.4	
 	 	143.4	
 	
Other property and equipment	$	218.2	
 	 	$	152.1	

Other liabilities	$	53.6	
 	 	$	17.7	

Included in the asset balances above is capitalized interest of $6.0 million and $4.5 million at September 30, 2012 and December 31, 2011, respectively.

The assets will be depreciated over the life of the lease based on the straight-line method, while the liability will amortize using the effective interest method based on the lease rental payments. Because the Company will only operate a small portion of the gates in the new terminal, the asset and liability will depreciate and amortize to an estimated fair value at the end of the lease term, at which time we may derecognize our obligation or we may extend our lease term.

14

Subsequent to September 30, 2012, the Company received payments from LAWA totaling approximately $158.1 million.

Future minimum payments related to the Terminal 6 lease are included in facility leases described in Note 10.

NOTE 6. MILEAGE PLAN

Alaska's Mileage Plan liabilities and deferrals on the consolidated balance sheets (in millions):

 	September 30,
2012	 	December 31,
2011	
Current Liabilities:	 	 	 	
Other accrued liabilities	$	292.1	
 	 	$	271.4	
 	
Other Liabilities and Credits:	 	 	 	
Deferred revenue	408.0	
 	 	392.2	
 	
Other liabilities	17.1	
 	 	16.9	
 	
Total	$	717.2	
 	 	$	680.5	

Alaska's Mileage Plan revenue included in the consolidated statements of operations (in millions):

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2012	 	2011	 	2012	 	2011	
Passenger revenues	$	46.6	
 	 	$	51.7	
 	 	$	137.4	
 	 	$	156.2	
 	
Other-net revenues	55.6	
 	 	51.0	
 	 	158.3	
 	 	148.2	
 	
Total Mileage Plan revenues	$	102.2	
 	 	$	102.7	
 	 	$	295.7	
 	 	$	304.4	

NOTE 7. LONG-TERM DEBT
 
Long-term debt obligations on the consolidated balance sheet (in millions):

 	September 30,
2012	 	December 31,
2011	
Fixed-rate notes payable due through 2024	$	864.4	
 	 	$	1,002.5	
 	
Variable-rate notes payable due through 2023	201.7	
 	 	304.4	
 	
Long-term debt	1,066.1	
 	 	1,306.9	
 	
Less current portion	167.2	
 	 	207.9	
 	
 	$	898.9	
 	 	$	1,099.0	

Weighted-average fixed-interest rate	5.8	%	 	5.8	%	
Weighted-average variable-interest rate	2.0	%	 	1.9	%	
 
All of the Company’s borrowings are secured by aircraft, but only one aircraft debt agreement secured by an aircraft has a loan-to-value covenant. As of September 30, 2012, the Company was in compliance with this covenant and expects to retire this debt by December 31, 2012.

During the nine months ended September 30, 2012, the Company made scheduled debt payments of $137.4 million and prepaid the full debt balance on seven outstanding aircraft debt agreements of $102.5 million.

15

At September 30, 2012, long-term debt principal payments for the next five years and thereafter are as follows (in millions):

 	Total	
Remainder of 2012	$	34.1	
 	
2013	160.9	
 	
2014	117.1	
 	
2015	113.4	
 	
2016	110.6	
 	
Thereafter	530.0	
 	
Total principal payments	$	1,066.1	

Bank Line of Credit
 
The Company has two $100 million credit facilities. Both facilities have variable interest rates based on LIBOR plus a specified margin. Borrowings on one of the $100 million facilities are secured by aircraft. Borrowings on the other $100 million facility, which expires in March 2016, are secured by certain accounts receivable, spare engines, spare parts and ground service equipment. During the third quarter of 2012, the Company modified the first facility to extend the term from March 2013 to August 2015 and reduce the commitment fee. The Company has no immediate plans to borrow using either of these facilities. These facilities have a requirement to maintain a minimum unrestricted cash and marketable securities balance of $500 million. The Company is in compliance with this covenant at September 30, 2012.

NOTE 8. INCOME TAXES

Deferred income taxes reflect the impact of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and such amounts for tax purposes. Primarily due to differences in depreciation rates for federal income tax purposes and for financial reporting purposes, the Company has generated a net deferred tax liability.

As a result of certain realization requirements of ASC 718, Compensation - Stock Compensation, deferred assets and liabilities did not include certain deferred tax assets as of December 31, 2011 that arose directly from the tax deductions related to equity compensation in excess of compensation recognized for financial reporting. Those deferred tax assets included loss carryforwards of $10.3 million as of December 31, 2011. Additional loss carryforwards of $4.3 million arose during the first quarter of 2012. The Company used ASC 740 ordering for purposes of determining when excess tax benefits have been realized. During the three and nine months ended September 30, 2012, the Company recognized $4.9 million and $14.6 million, respectively, of the previously unrecognized deferred tax assets related to the excess tax benefits of stock compensation, which decreased "Deferred income taxes" and increased "Capital in excess of par."

NOTE 9. EMPLOYEE BENEFIT PLANS

Net periodic benefit costs recognized included the following components (in millions): 

 	Three Months Ended September 30,	
 	Qualified	 	Nonqualified	 	Postretirement Medical	
 	2012	 	2011	 	2012	 	2011	 	2012	 	2011	
Service cost	$	9.6	
 	 	$	8.7	
 	 	$	0.3	
 	 	$	0.3	
 	 	$	1.2	
 	 	$	1.5	
 	
Interest cost	18.2	
 	 	18.1	
 	 	0.4	
 	 	0.6	
 	 	1.4	
 	 	1.8	
 	
Expected return on assets	(23.2	)	 	(22.0	)	 	—	
 	 	—	
 	 	—	
 	 	—	
 	
Amortization of prior service cost	(0.2	)	 	(0.3	)	 	—	
 	 	—	
 	 	0.1	
 	 	—	
 	
Curtailment loss	—	
 	 	—	
 	 	—	
 	 	0.2	
 	 	—	
 	 	—	
 	
Recognized actuarial loss	9.9	
 	 	5.5	
 	 	0.2	
 	 	0.1	
 	 	(0.1	)	 	0.3	
 	
Net periodic benefit costs	$	14.3	
 	 	$	10.0	
 	 	$	0.9	
 	 	$	1.2	
 	 	$	2.6	
 	 	$	3.6	

16

Net periodic benefit costs recognized included the following components (in millions): 

 	Nine Months Ended September 30,	
 	Qualified	 	Nonqualified	 	Postretirement Medical	
 	2012	 	2011	 	2012	 	2011	 	2012	 	2011	
Service cost	$	28.7	
 	 	$	26.7	
 	 	$	0.7	
 	 	$	0.7	
 	 	$	3.7	
 	 	$	4.5	
 	
Interest cost	54.7	
 	 	54.7	
 	 	1.4	
 	 	1.7	
 	 	4.1	
 	 	5.4	
 	
Expected return on assets	(69.7	)	 	(66.2	)	 	—	
 	 	—	
 	 	—	
 	 	—	
 	
Amortization of prior service cost	(0.7	)	 	(0.7	)	 	—	
 	 	—	
 	 	0.4	
 	 	0.2	
 	
Curtailment loss	—	
 	 	—	
 	 	—	
 	 	0.2	
 	 	—	
 	 	—	
 	
Recognized actuarial loss	29.7	
 	 	17.7	
 	 	0.6	
 	 	0.4	
 	 	(0.4	)	 	0.9	
 	
Net periodic benefit costs	$	42.7	
 	 	$	32.2	
 	 	$	2.7	
 	 	$	3.0	
 	 	$	7.8	
 	 	$	11.0	

NOTE 10. COMMITMENTS

Future minimum fixed payments for commitments (in millions):

September 30, 2012	Aircraft Leases	 	Facility Leases	 	Aircraft Commitments	 	Capacity Purchase Agreements	 	Engine Maintenance	
Remainder of 2012	$	16.9	
 	 	$	17.8	
 	 	$	113.7	
 	 	$	4.3	
 	 	$	10.4	
 	
2013	141.6	
 	 	47.2	
 	 	351.2	
 	 	17.4	
 	 	31.7	
 	
2014	126.1	
 	 	42.1	
 	 	215.7	
 	 	17.7	
 	 	25.3	
 	
2015	104.4	
 	 	31.7	
 	 	49.1	
 	 	18.0	
 	 	9.2	
 	
2016	81.9	
 	 	23.0	
 	 	18.4	
 	 	18.3	
 	 	—	
 	
Thereafter	130.7	
 	 	157.8	
 	 	36.8	
 	 	26.5	
 	 	—	
 	
Total	$	601.6	
 	 	$	319.6	
 	 	$	784.9	
 	 	$	102.2	
 	 	$	76.6	

Lease Commitments

The Company had lease contracts for 63 aircraft, which have remaining noncancelable lease terms ranging up to nine years at September 30, 2012. Of these aircraft, 14 are non-operating (i.e. not in our fleet) and subleased to third-party carriers. In May 2012, the Company entered into an agreement to sell and leaseback three Boeing 737-700 aircraft. The lease terms are less than two years and qualify as operating leases. The sale of the aircraft resulted in a gain of $3.2 million, which was deferred and will be amortized over the life of the leases to aircraft rent expense on the consolidated statement of operations. The majority of airport and terminal facilities are also leased. Rent expense was $68.8 million and $69.4 million for the three months ended September 30, 2012 and 2011, respectively, and $206.7 million and $207.9 million for the nine months ended September 30, 2012 and 2011, respectively.

Aircraft Commitments
 
As of September 30, 2012, the Company is committed to purchasing three Boeing 737-800 aircraft and 22 Boeing 737-900ER aircraft, with deliveries in 2012 through 2015, and has options to purchase an additional 39 Boeing 737 aircraft. The Company is committed to selling two Q400 aircraft in the fourth quarter of 2012, and has options to purchase an additional 10 Q400 aircraft.

Subsequent to September 30, 2012, the Company signed an aircraft purchase agreement with the Boeing Company (Boeing). Refer to Note 14 for further details.

On October 25, 2012, the Company sold one Q400, which did not have a material impact on the financial statements.

Capacity Purchase Agreements (CPAs)
 
At September 30, 2012, Alaska had CPAs with three carriers, including our wholly-owned subsidiary, Horizon. Horizon sells 100% of its capacity to Alaska under a CPA, which is eliminated upon consolidation. On May 14, 2011, SkyWest Airlines, Inc. (SkyWest) began flying certain routes under a CPA with Alaska. In addition, Alaska has a CPA with Peninsula Airways, Inc.

17

(PenAir) to fly in the state of Alaska. Under these agreements, Alaska pays the third-party carriers an amount which is based on a determination of their cost of operating those flights and other factors. The costs paid by Alaska to Horizon are based on similar data and are intended to approximate market rates for those services. Future payments (excluding Horizon) are based on minimum levels of flying by the third-party carriers, which could differ materially due to variable payments based on actual levels of flying and certain costs associated with operating flights such as fuel.

Engine Maintenance
 
The Company had power-by-the-hour maintenance agreements for all Boeing 737 engines other than the Boeing 737-800 at September 30, 2012. These agreements transfer risk to third-party service providers and fix the amount the Company pays per flight hour in exchange for maintenance and repairs under a predefined maintenance program. Future payments are based on minimum flight hours. Accordingly, payments could differ materially based on actual flight hours.

NOTE 11. SHAREHOLDERS' EQUITY
 
Common Stock Split

On February 15, 2012, the Board of Directors declared a two-for-one split of the Company's common stock to be accomplished by means of a stock distribution. The additional shares were distributed on March 16, 2012, to the shareholders of record on March 2, 2012. The stock split increased the Company's outstanding shares from approximately 35.5 million shares as of December 31, 2011 to about 71.0 million shares. Historical outstanding shares were recast upon the distribution.
Below are the effects of the stock split on the consolidated balance sheet (in millions):

December 31, 2011	Reported	 	Adjustment	 	As Recast	
Shareholders' Equity	 	 	 	 	 	
Preferred stock	$	—	
 	 	 	 	$	—	
 	
Common stock	37.9	
 	 	37.8	
 	 	75.7	
 	
Capital in excess of par value	840.0	
 	 	(37.8	)	 	802.2	
 	
Treasury stock (common), at cost	(125.3	)	 	 	 	(125.3	)	
Accumulated other comprehensive loss	(390.0	)	 	 	 	(390.0	)	
Retained earnings	810.6	
 	 	 	 	810.6	
 	
 	$	1,173.2	
 	 	$	—	
 	 	$	1,173.2	

Common Stock Repurchase

In September 2012, the Board of Directors authorized a new $250 million share repurchase program, which does not have an expiration date. No share repurchase activity occurred under the new program during the three and nine months ended September 30, 2012. In February 2012, the Board of Directors authorized a $50 million share repurchase program, which was completed in September 2012. In June 2011, the Board of Directors authorized a $50 million share repurchase program, which was completed in January 2012. In June 2010, the Board of Directors authorized a $50 million share repurchase program, which was completed in April 2011.
Share repurchase activity (in millions, except share amounts):

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2012	 	2011	 	2012	 	2011	
 	Shares	 	Amount	 	Shares	 	Amount	 	Shares	 	Amount	 	Shares	 	Amount	
2012 Repurchase Program	728,101	
 	 	$	25.4	
 	 	—	
 	 	$	—	
 	 	1,437,101	
 	 	$	50.0	
 	 	—	
 	 	$	—	
 	
2011 Repurchase Program	—	
 	 	—	
 	 	974,000	
 	 	28.3	
 	 	46,340	
 	 	1.7	
 	 	1,037,000	
 	 	30.4	
 	
2010 Repurchase Program	—	
 	 	—	
 	 	—	
 	 	—	
 	 	—	
 	 	—	
 	 	1,023,600	
 	 	31.2	
 	
 	728,101	
 	 	$	25.4	
 	 	974,000	
 	 	$	28.3	
 	 	1,483,441	
 	 	$	51.7	
 	 	2,060,600	
 	 	$	61.6	

18

Retirement of Treasury Shares

In February 2012, the Company retired 4,829,834 common shares that had been held in treasury.  This action did not impact the total number of common shares outstanding.

Earnings Per Share

Diluted EPS is calculated by dividing net income by the average common shares outstanding plus additional common shares that would have been outstanding assuming the exercise of in-the-money stock options and restricted stock units, using the treasury-stock method. For the three months ended September 30, 2012 and 2011, 0.2 million and 0.2 million stock options, respectively, were excluded from the calculation of diluted EPS because they were antidilutive. Antidilutive shares for the nine months ended September 30, 2012 and 2011 were 0.2 million and 0.3 million, respectively.
 
NOTE 12. FLEET TRANSITION EXPENSES

Fleet transition expenses included in the consolidated statements of operations (in millions):

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2012	 	2011	 	2012	 	2011	
Horizon Fleet Transition - CRJ-700	$	—	
 	 	$	(2.6	)	 	$	—	
 	 	$	28.3	
 	
Horizon Fleet Transition - Q200	—	
 	 	4.6	
 	 	—	
 	 	10.6	
 	
Total	$	—	
 	 	$	2.0	
 	 	$	—	
 	 	$	38.9	

In 2011, Horizon completed its transition to an all Q400 fleet. During the third quarter of 2011, Horizon removed all residual CRJ-700 inventory for a gain, which offset losses recognized in the first half of the year.

During the third quarter of 2011, Horizon entered into a letter of intent to sell Q200 aircraft that had been subleased to a third-party carrier. The termination of the underlying leases and subsequent sale of the aircraft resulted in a charge of $4.6 million, in addition to charges recognized in the first half of the year.

19

NOTE 13. OPERATING SEGMENT INFORMATION
 
Management views the business in three operating segments.
Alaska Mainline - The Boeing 737 part of Alaska's business.
Alaska Regional - Alaska's shorter distance network. In this segment, we record actual on-board passenger revenue, less costs such as fuel, distribution costs, and payments made to Horizon, SkyWest and PenAir under CPAs.
Horizon - Horizon operates regional aircraft. All of Horizon's capacity is sold to Alaska under a CPA.   Expenses include those typically borne by regional airlines such as crew costs, ownership costs, and maintenance costs.
The following table reports “Air Group adjusted,” which is not a measure determined in accordance with GAAP. The Company's chief operating decision-makers and others in management use this measure to evaluate operational performance and determine resource allocations. Adjustments are further explained below in reconciling to consolidated GAAP results. All inter-company revenues and expenses between Alaska and Horizon are eliminated in consolidation.

Operating segment information is as follows (in millions):

 	Three Months Ended September 30, 2012	
 	Alaska	 	 	 	 	 	 	 	 	 	 	
 	Mainline	 	Regional	 	Horizon	 	Consolidating	 	Air Group Adjusted (a)	 	Special Items	 	Consolidated	
Operating revenues	 	 	 	 	 	 	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	 	 	 	 	 	 	
Mainline	$	904.6	
 	 	$	—	
 	 	$	—	
 	 	$	—	
 	 	$	904.6	
 	 	$	—	
 	 	$	904.6	
 	
Regional	—	
 	 	198.1	
 	 	—	
 	 	—	
 	 	198.1	
 	 	—	
 	 	198.1	
 	
Total passenger revenues	904.6	
 	 	198.1	
 	 	—	
 	 	—	
 	 	1,102.7	
 	 	—	
 	 	1,102.7	
 	
CPA revenues	—	
 	 	—	
 	 	96.1	
 	 	(96.1	)	 	—	
 	 	—	
 	 	—	
 	
Freight and mail	28.4	
 	 	1.1	
 	 	0.1	
 	 	—	
 	 	29.6	
 	 	—	
 	 	29.6	
 	
Other-net	121.5	
 	 	16.7	
 	 	1.7	
 	 	—	
 	 	139.9	
 	 	—	
 	 	139.9	
 	
Total operating revenues	1,054.5	
 	 	215.9	
 	 	97.9	
 	 	(96.1	)	 	1,272.2	
 	 	—	
 	 	1,272.2	

Operating expenses	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating expenses, excluding fuel	531.7	
 	 	144.9	
 	 	86.2	
 	 	(96.7	)	 	666.1	
 	 	—	
 	 	666.1	
 	
Economic fuel(c)	312.0	
 	 	45.8	
 	 	—	
 	 	—	
 	 	357.8	
 	 	(21.2	)	 	336.6	
 	
Total operating expenses	843.7	
 	 	190.7	
 	 	86.2	
 	 	(96.7	)	 	1,023.9	
 	 	(21.2	)	 	1,002.7	

Nonoperating income (expense)	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	4.7	
 	 	—	
 	 	—	
 	 	(0.2	)	 	4.5	
 	 	—	
 	 	4.5	
 	
Interest expense	(11.3	)	 	—	
 	 	(4.0	)	 	0.2	
 	 	(15.1	)	 	—	
 	 	(15.1	)	
Other	6.5	
 	 	—	
 	 	0.3	
 	 	(0.1	)	 	6.7	
 	 	—	
 	 	6.7	
 	
 	(0.1	)	 	—	
 	 	(3.7	)	 	(0.1	)	 	(3.9	)	 	—	
 	 	(3.9	)	
Income before income tax	$	210.7	
 	 	$	25.2	
 	 	$	8.0	
 	 	$	0.5	
 	 	$	244.4	
 	 	$	21.2	
 	 	$	265.6	

20

 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Three Months Ended September 30, 2011	
 	Alaska	 	 	 	 	 	 	 	 	 	 	
 	Mainline	 	Regional	 	Horizon	 	Consolidating	 	Air Group Adjusted (a)	 	Special Items	 	Consolidated	
Operating revenues	 	 	 	 	 	 	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	 	 	 	 	 	 	
Mainline	$	835.6	
 	 	$	—	
 	 	$	—	
 	 	$	—	
 	 	$	835.6	
 	 	$	—	
 	 	$	835.6	
 	
Regional	—	
 	 	196.1	
 	 	—	
 	 	—	
 	 	196.1	
 	 	—	
 	 	196.1	
 	
Total passenger revenues	835.6	
 	 	196.1	
 	 	—	
 	 	—	
 	 	1,031.7	
 	 	—	
 	 	1,031.7	
 	
CPA revenues	—	
 	 	—	
 	 	91.2	
 	 	(91.2	)	 	—	
 	 	—	
 	 	—	
 	
Freight and mail	28.8	
 	 	1.1	
 	 	—	
 	 	—	
 	 	29.9	
 	 	—	
 	 	29.9	
 	
Other-net	117.0	
 	 	17.5	
 	 	2.0	
 	 	—	
 	 	136.5	
 	 	—	
 	 	136.5	
 	
Total operating revenues	981.4	
 	 	214.7	
 	 	93.2	
 	 	(91.2	)	 	1,198.1	
 	 	—	
 	 	1,198.1	

Operating expenses	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating expenses, excluding fuel (b)	504.1	
 	 	136.5	
 	 	82.9	
 	 	(90.7	)	 	632.8	
 	 	2.0	
 	 	634.8	
 	
Economic fuel(c)	292.4	
 	 	43.4	
 	 	—	
 	 	—	
 	 	335.8	
 	 	84.3	
 	 	420.1	
 	
Total operating expenses	796.5	
 	 	179.9	
 	 	82.9	
 	 	(90.7	)	 	968.6	
 	 	86.3	
 	 	1,054.9	

Nonoperating income (expense)	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	4.6	
 	 	—	
 	 	—	
 	 	(0.1	)	 	4.5	
 	 	—	
 	 	4.5	
 	
Interest expense	(21.8	)	 	—	
 	 	(4.0	)	 	0.1	
 	 	(25.7	)	 	—	
 	 	(25.7	)	
Other	3.4	
 	 	—	
 	 	0.1	
 	 	(0.2	)	 	3.3	
 	 	—	
 	 	3.3	
 	
 	(13.8	)	 	—	
 	 	(3.9	)	 	(0.2	)	 	(17.9	)	 	—	
 	 	(17.9	)	
Income (loss) before income tax	$	171.1	
 	 	$	34.8	
 	 	$	6.4	
 	 	$	(0.7	)	 	$	211.6	
 	 	$	(86.3	)	 	$	125.3	

 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Nine Months Ended September 30, 2012	
 	Alaska	 	 	 	 	 	 	 	 	 	 	
 	Mainline	 	Regional	 	Horizon	 	Consolidating	 	Air Group Adjusted (a)	 	Special Items	 	Consolidated	
Operating revenues	 	 	 	 	 	 	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	 	 	 	 	 	 	
Mainline	$	2,490.7	
 	 	$	—	
 	 	$	—	
 	 	$	—	
 	 	$	2,490.7	
 	 	$	—	
 	 	$	2,490.7	
 	
Regional	—	
 	 	558.5	
 	 	—	
 	 	—	
 	 	558.5	
 	 	—	
 	 	558.5	
 	
Total passenger revenues	2,490.7	
 	 	558.5	
 	 	—	
 	 	—	
 	 	3,049.2	
 	 	—	
 	 	3,049.2	
 	
CPA revenues	—	
 	 	—	
 	 	272.3	
 	 	(272.3	)	 	—	
 	 	—	
 	 	—	
 	
Freight and mail	81.4	
 	 	3.1	
 	 	0.1	
 	 	—	
 	 	84.6	
 	 	—	
 	 	84.6	
 	
Other-net	339.7	
 	 	45.8	
 	 	5.4	
 	 	—	
 	 	390.9	
 	 	—	
 	 	390.9	
 	
Total operating revenues	2,911.8	
 	 	607.4	
 	 	277.8	
 	 	(272.3	)	 	3,524.7	
 	 	—	
 	 	3,524.7	

Operating expenses	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating expenses, excluding fuel	1,583.5	
 	 	420.7	
 	 	247.6	
 	 	(272.0	)	 	1,979.8	
 	 	—	
 	 	1,979.8	
 	
Economic fuel(c)	923.1	
 	 	135.6	
 	 	—	
 	 	—	
 	 	1,058.7	
 	 	28.5	
 	 	1,087.2	
 	
Total operating expenses	2,506.6	
 	 	556.3	
 	 	247.6	
 	 	(272.0	)	 	3,038.5	
 	 	28.5	
 	 	3,067.0	

Nonoperating income (expense)	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	14.0	
 	 	—	
 	 	—	
 	 	0.5	
 	 	14.5	
 	 	—	
 	 	14.5	
 	
Interest expense	(36.6	)	 	—	
 	 	(12.1	)	 	(0.2	)	 	(48.9	)	 	—	
 	 	(48.9	)	
Other	16.9	
 	 	—	
 	 	1.1	
 	 	—	
 	 	18.0	
 	 	—	
 	 	18.0	
 	
 	(5.7	)	 	—	
 	 	(11.0	)	 	0.3	
 	 	(16.4	)	 	—	
 	 	(16.4	)	
Income (loss) before income tax	$	399.5	
 	 	$	51.1	
 	 	$	19.2	
 	 	$	—	
 	 	$	469.8	
 	 	$	(28.5	)	 	$	441.3	

21

 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Nine Months Ended September 30, 2011	
 	Alaska	 	 	 	 	 	 	 	 	 	 	
 	Mainline	 	Regional	 	Horizon	 	Consolidating	 	Air Group Adjusted (a)	 	Special Items	 	Consolidated	
Operating revenues	 	 	 	 	 	 	 	 	 	 	 	 	 	
Passenger	 	 	 	 	 	 	 	 	 	 	 	 	 	
Mainline	$	2,269.1	
 	 	$	—	
 	 	$	—	
 	 	$	—	
 	 	$	2,269.1	
 	 	$	—	
 	 	$	2,269.1	
 	
Regional	—	
 	 	536.7	
 	 	—	
 	 	—	
 	 	536.7	
 	 	—	
 	 	536.7	
 	
Total passenger revenues	2,269.1	
 	 	536.7	
 	 	—	
 	 	—	
 	 	2,805.8	
 	 	—	
 	 	2,805.8	
 	
CPA revenues	—	
 	 	—	
 	 	279.3	
 	 	(279.3	)	 	—	
 	 	—	
 	 	—	
 	
Freight and mail	80.7	
 	 	3.0	
 	 	0.2	
 	 	—	
 	 	83.9	
 	 	—	
 	 	83.9	
 	
Other-net	329.7	
 	 	48.0	
 	 	6.1	
 	 	—	
 	 	383.8	
 	 	—	
 	 	383.8	
 	
Total operating revenues	2,679.5	
 	 	587.7	
 	 	285.6	
 	 	(279.3	)	 	3,273.5	
 	 	—	
 	 	3,273.5	

Operating expenses	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating expenses, excluding fuel (b)	1,500.2	
 	 	408.0	
 	 	256.9	
 	 	(277.4	)	 	1,887.7	
 	 	38.9	
 	 	1,926.6	
 	
Economic fuel(c)	816.0	
 	 	122.9	
 	 	—	
 	 	—	
 	 	938.9	
 	 	73.2	
 	 	1,012.1	
 	
Total operating expenses	2,316.2	
 	 	530.9	
 	 	256.9	
 	 	(277.4	)	 	2,826.6	
 	 	112.1	
 	 	2,938.7	

Nonoperating income (expense)	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	20.4	
 	 	—	
 	 	—	
 	 	(2.0	)	 	18.4	
 	 	—	
 	 	18.4	
 	
Interest expense	(57.8	)	 	—	
 	 	(13.1	)	 	1.8	
 	 	(69.1	)	 	—	
 	 	(69.1	)	
Other	8.0	
 	 	—	
 	 	1.0	
 	 	(0.1	)	 	8.9	
 	 	—	
 	 	8.9	
 	
 	(29.4	)	 	—	
 	 	(12.1	)	 	(0.3	)	 	(41.8	)	 	—	
 	 	(41.8	)	
Income (loss) before income tax	$	333.9	
 	 	$	56.8	
 	 	$	16.6	
 	 	$	(2.2	)	 	$	405.1	
 	 	$	(112.1	)	 	$	293.0	

(a) 	The adjusted column represents the financial information that is reviewed by management to assess performance of operations and determine capital allocations and does not include certain charges.	
 	 	
(b) 	Refer to Note 12 for a summary of special charges.	
 	 	
(c) 	Represents adjustments to reflect the timing of gain or loss recognition resulting from mark-to-market fuel-hedge accounting.	

Total assets were as follows (in millions):

 	September 30,
2012	 	December 31,
2011	
Alaska(a)	$	5,082.0	
 	 	$	4,803.3	
 	
Horizon	850.8	
 	 	846.5	
 	
Parent company	1,770.2	
 	 	1,583.5	
 	
Elimination of inter-company accounts	(2,266.9	)	 	(2,038.3	)	
Consolidated	$	5,436.1	
 	 	$	5,195.0	

(a) 	There are no assets associated with purchased capacity flying at Alaska.	

NOTE 14. SUBSEQUENT EVENTS

On October 10, 2012, the Company entered into a new agreement and modified existing agreements with Boeing to acquire 50 new Boeing 737 aircraft. The Company is now committed to purchasing 75 Boeing aircraft, including 38 Boeing 737-900ER aircraft and 37 Boeing 737 MAX aircraft, with deliveries subsequent to September 30, 2012 through 2022. In addition, the Company has options to acquire an additional 69 Boeing 737 aircraft. With this order, the future minimum fixed payments for B737 aircraft and Q400 aircraft commitments is approximately $3.0 billion from 2012 through 2024.

On October 24, 2012, Horizon reached a tentative agreement with its pilot union (International Brotherhood of Teamsters) for an extension of their contract through December 2018. The deal is mutually beneficial to both the Company and Horizon pilots and calls for a bonus upon signing, step wage increases and productivity gains over the term of the contract. Voting will begin in November and conclude in December. If the agreement is signed, the financial statement impact of the signing bonus will be be an approximately $1.0 million charge to wages and benefits.

22

 	
 	
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	
 
OVERVIEW
 
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to help the reader understand the Company, our operations and our present business environment. MD&A is provided as a supplement to – and should be read in conjunction with – our consolidated financial statements and the accompanying notes. All statements in the following discussion that are not statements of historical information or descriptions of current accounting policy are forward-looking statements. Please consider our forward-looking statements in light of the risks referred to in this report’s introductory cautionary note and the risks mentioned in Item 1A "Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2011. This overview summarizes the MD&A, which includes the following sections:

•	Third Quarter Review—highlights from the third quarter of 2012 outlining some of the major events that happened during the period and how they affected our financial performance.	

•	Results of Operations—an in-depth analysis of the results of our operations for the three and nine months ended September 30, 2012. We believe this analysis will help the reader better understand our consolidated statements of operations. Financial and statistical data is also included here. This section includes forward-looking statements regarding our view of the remainder of 2012. 	

•	Liquidity and Capital Resources—an analysis of cash flows, sources and uses of cash, contractual obligations, commitments, and an overview of financial position.	

THIRD QUARTER REVIEW

Our consolidated pretax income was $265.6 million during the third quarter of 2012, compared to $125.3 million in the third quarter of 2011. The increase of $140.3 million was primarily due to the $74.1 million improvement in revenues and the $83.5 million decrease in aircraft fuel expense, offset by a $31.3 million increase in other operating expenses. The improvement in revenues was primarily due to a $71.0 million increase in passenger revenues on a 7.2% increase in traffic and relatively flat ticket yields. The decline in fuel expense was driven by a $21.2 million mark-to-market gain on our fuel hedges in the current quarter compared to an $84.3 million loss in the prior-year quarter. Excluding the timing of hedge gains and losses, our fuel expense increased $22.0 million due a 6.3% increase in consumption on flat pricing. Additionally, our non-operating expenses declined 78.2% primarily due to lower interest expense and higher capitalized interest.

See “Results of Operations” below for further discussion of changes in revenues and operating expenses and our reconciliation of non-GAAP measures to the most directly comparable GAAP measure.

Ancillary Revenue Reclassification

We have historically reported many ancillary revenues, such as checked-bag fees, ticket change fees, and others, within Passenger Revenue in our consolidated statement of operations. We have, however, analyzed the SEC filings of our competitors and decided to include ancillary revenues in Other-net Revenue in the consolidated statement of operations so that our passenger revenues, passenger revenue per available seat mile (PRASM), and yield are comparable to others in our industry and to help facilitate better analysis among our peers. We have reclassified ancillary revenues in all prior periods, with the reclassification having no impact on total revenue for any of the respective periods.

Operations Performance

During the third quarter of 2012, we reported a record third quarter mainline load factor of 87.4%, and a consolidated load factor of 86.9%. Horizon reported a third quarter 2012 load factor of 80.8%, consistent with the third quarter of 2011 load factor of 81.0% on a decrease in capacity of 5.7%.

Mainline on-time performance of 89.2% for the third quarter of 2012 helped Alaska to rank first among the 10 largest U.S. airlines for the twelve months ending in August. Additionally, Horizon improved its operational performance from the prior-year period, reporting 93.3% of its flights arrived on-time during the third quarter of 2012, up from 91.1%. In July and August, Horizon ranked first in on-time performance among all U.S. carriers according to FlightStats.com.

23

As part of our 2012 key initiative focusing on the customer travel experience, we launched mobile booking web site allowing customers with smart phones to buy tickets from any mobile device. In addition, Alaska Airlines rolled out "Flight Status On the Go," allowing customers to text for current flight status information including city pairs, arrival and departure times and gate information.

Update on Labor Negotiations

Our ramp and stores agents, represented by the International Association of Machinists and Aerospace Workers, ratified a six-year contract by a 91% margin before the amendable date. The contract provides for an initial wage increase of 2.5% followed by 1.5% annual increases over the six-year term, and contains important productivity improvements. It also offers both the Company and our employees the certainty that comes with a long-term deal. We are currently in negotiations with Alaska's and Horizon's Association of Flight Attendants (AFA) unions and we're in early discussions with Alaska's Airline Pilot's Association (ALPA) who's contract is amendable in the spring of 2013.

On October 24, 2012, we reached a tentative six year agreement with Horizon's pilot union (International Brotherhood of Teamsters) for an extension of their contract through December 2018. The deal is mutually beneficial to both the company and our pilots and calls for a signing bonus, wage step increases and productivity gains over the term of the contract. Voting will begin in November and conclude in December.

New Markets
 
In the third quarter of 2012, we began service from Seattle to Fort Lauderdale, Seattle to San Antonio, Portland to Washington, D.C., and Portland to Pasco. In the fourth quarter, we will have new service from San Diego to Orlando, Portland to Lihue, Bellingham to Kahului, and Anchorage to Kona.

In the second quarter of 2013, we will begin twice daily service between Seattle and Salt Lake City, Utah.

Stock Repurchase

During the third quarter of 2012, we repurchased 728,101 shares of our common stock for $25.4 million and completed our previously announced $50 million repurchase program. We also announced a new $250 million share repurchase program, which represented approximately 10% of our market capitalization as of September 30, 2012. This program does not have an expiration date, but we expect to complete the program by December 31, 2014.

Outlook
 
Our October consolidated load factor was up 2.5 points, compared to October 2011, and our advance bookings suggest our load factors will be flat in November and December compared to the same periods in 2011. Given these advanced bookings, demand appears stable as we close out the year. Additionally, we estimate our unit costs will decrease approximately 2.5% compared to the fourth quarter of last year and brings the full year unit cost to 8.45 - 8.50 cents or down approximately 1% on capacity growth of 6%.

Our lease with the Port of Seattle (Port) for terminal space at Seattle-Tacoma International Airport (Sea-Tac) expires on December 31, 2012. Negotiations for a new lease have thus far been unsuccessful. If we (and other carriers serving Sea-Tac) cannot agree with the Port on lease terms that will take effect on January 1, 2013, federal law requires the Port to set new rates by means of a resolution. We and other carriers may accept the new rates or ask the U.S. Department of Transportation to set them aside as unreasonable under federal law. The resolution process and any subsequent challenge by us or other airlines will not interrupt our tenancy at Sea-Tac. We believe the resolution process should result in a decrease of our rates at Sea-Tac; however, the outcome of the resolution process and any subsequent challenge cannot be predicted with certainty.

Preliminarily, we expect capacity growth of 7% - 8% in 2013, as we annualize new markets we entered this year and add new markets in 2013.

24

RESULTSOF OPERATIONS
 
COMPARISON OF THREE MONTHS ENDED SEPTEMBER 30, 2012 COMPARED TO THREE MONTHS ENDED SEPTEMBER 30, 2011 

Our consolidated net income for the third quarter of 2012 was $163.4 million, or $2.27 per diluted share, compared to net income of $77.5 million, or $1.06 per diluted share, in the third quarter of 2011. Significant items impacting the comparability between the periods are as follows:
 	 	
•	Both periods include adjustments to reflect the timing of net unrealized mark-to-market adjustments related to our fuel hedge positions. For the third quarter of 2012, we recognized net mark-to-market gains of $21.2 million ($13.1 million after tax, or $0.18 per share) compared to losses of $84.3 million ($52.4 million after tax, or $0.71 per share) in the third quarter of 2011.	

•	In the third quarter of 2011, we incurred $2.0 million ($1.2 million after tax, or $0.02 per share) in expense as part of Horizon's fleet transition out of the CRJ-700 aircraft.	

ADJUSTED (NON-GAAP) RESULTS ANDPER-SHARE AMOUNTS

We believe disclosure of earnings excluding the impact of these individual charges is useful information to investors because:
 	 	
•	We believe it is the basis by which we are evaluated by industry analysts;	

•	Our results excluding these items are most often used in internal management and board reporting and decision-making;	

•	Our results excluding these adjustments serve as the basis for our various employee incentive plans, thus the information allows investors to better understand the changes in variable incentive pay expense in our consolidated statements of operations;	

•	It is useful to monitor performance without these items as it improves a reader’s ability to compare our results to those of other airlines; and	

•	It is consistent with how we present information in our quarterly earnings press releases.	

Although we are presenting these non-GAAP amounts for the reasons above, investors and other readers should not necessarily conclude that these amounts are non-recurring, infrequent, or unusual in nature.

Excluding the impact of mark-to-market fuel hedge adjustments and fleet transition costs in 2011, our adjusted consolidated net income for the third quarter of 2012 was $150.3 million, or $2.09 per diluted share, compared to an adjusted consolidated net income of $131.1 million, or $1.79 per share, in the third quarter of 2011.

 	Three Months Ended September 30,	
 	2012	 	2011	
(in millions, except per share amounts)	Dollars	 	Diluted EPS	 	Dollars	 	Diluted EPS	
Net income and diluted EPS as reported	$	163.4	
 	 	$	2.27	
 	 	$	77.5	
 	 	$	1.06	
 	
Fleet transition costs, net of tax	—	
 	 	—	
 	 	1.2	
 	 	0.02	
 	
Mark-to-market fuel hedge adjustments, net of tax	(13.1	)	 	(0.18	)	 	52.4	
 	 	0.71	
 	
Non-GAAP adjusted income and per share amounts	$	150.3	
 	 	$	2.09	
 	 	$	131.1	
 	 	$	1.79	

25

OPERATING STATISTICS SUMMARY (unaudited)
Alaska Air Group, Inc.

Below are operating statistics we use to measure operating performance. We often refer to unit revenues and adjusted unit costs, which is a non-GAAP measure.

 	Three Months Ended September 30,	 	Nine Months Ended September 30,	
 	2012	 	2011	 	Change	 	2012	 	2011	 	Change	
Consolidated Operating Statistics: (a)	 	 	 	 	 	 	 	 	 	 	 	
Revenue passengers (000)	6,950	
 	 	6,709	
 	 	3.6	%	 	19,510	
 	 	18,707	
 	 	4.3	%	
Revenue passenger miles (RPM) (000,000) "traffic"	7,186	
 	 	6,703	
 	 	7.2	%	 	20,287	
 	 	18,849	
 	 	7.6	%	
Available seat miles (ASM) (000,000) "capacity"	8,274	
 	 	7,748	
 	 	6.8	%	 	23,557	
 	 	22,329	
 	 	5.5	%	
Load factor	86.9	%	 	86.5	%	 	0.4 pts	
 	 	86.1	%	 	84.4	%	 	1.7 pts	
 	
Yield	
 	15.35	¢	 	
 	15.39	¢	 	(0.3	%)	 	
 	15.03	¢	 	
 	14.89	¢	 	0.9	%	
Passenger revenue per ASM (PRASM)	
 	13.33	¢	 	
 	13.32	¢	 	0.1	%	 	
 	12.94	¢	 	
 	12.57	¢	 	2.9	%	
Revenue per ASM (RASM)	
 	15.38	¢	 	
 	15.46	¢	 	(0.5	%)	 	
 	14.96	¢	 	
 	14.66	¢	 	2.0	%	
Operating expense per ASM (CASM) excluding fuel and fleet transition costs (b)	
 	8.05	¢	 	
 	8.17	¢	 	(1.5	%)	 	
 	8.40	¢	 	
 	8.45	¢	 	(0.6	%)	
Economic fuel cost per gallon (b)	$	3.24	
 	 	$	3.24	
 	 	—	%	 	$	3.35	
 	 	$	3.13	
 	 	7.0	%	
Fuel gallons (000,000)	110.3	
 	 	103.8	
 	 	6.3	%	 	316.1	
 	 	299.8	
 	 	5.4	%	
Average number of full-time equivalent employees (FTEs)	12,035	
 	 	11,859	
 	 	1.5	%	 	11,944	
 	 	11,850	
 	 	0.8	%	
 	 	 	 	 	 	 	 	 	 	 	 	
Mainline Operating Statistics:	 	 	 	 	 	 	 	 	 	 	 	
Revenue passengers (000)	4,985	
 	 	4,839	
 	 	3.0	%	 	14,012	
 	 	13,479	
 	 	4.0	%	
RPMs (000,000) "traffic"	6,483	
 	 	6,035	
 	 	7.4	%	 	18,351	
 	 	17,011	
 	 	7.9	%	
ASMs (000,000) "capacity"	7,419	
 	 	6,936	
 	 	7.0	%	 	21,124	
 	 	19,991	
 	 	5.7	%	
Load factor	87.4	%	 	87.0	%	 	0.4 pts	
 	 	86.9	%	 	85.1	%	 	1.8 pts	
 	
Yield	
 	13.95	¢	 	
 	13.85	¢	 	0.7	%	 	
 	13.57	¢	 	
 	13.34	¢	 	1.7	%	
PRASM	
 	12.19	¢	 	
 	12.05	¢	 	1.2	%	 	
 	11.79	¢	 	
 	11.35	¢	 	3.9	%	
RASM	
 	14.21	¢	 	
 	14.15	¢	 	0.4	%	 	
 	13.78	¢	 	
 	13.40	¢	 	2.8	%	
CASM excluding fuel(b)	
 	7.17	¢	 	
 	7.27	¢	 	(1.4	%)	 	
 	7.50	¢	 	
 	7.50	¢	 	—	%	
Economic fuel cost per gallon (b)	$	3.24	
 	 	$	3.23	
 	 	0.3	%	 	$	3.34	
 	 	$	3.13	
 	 	6.7	%	
Fuel gallons (000,000)	96.4	
 	 	90.6	
 	 	6.4	%	 	276.1	
 	 	260.8	
 	 	5.9	%	
Average number of FTEs	9,307	
 	 	8,960	
 	 	3.9	%	 	9,161	
 	 	8,914	
 	 	2.8	%	
Aircraft utilization	11.0	
 	 	10.7	
 	 	2.8	%	 	10.7	
 	 	10.5	
 	 	1.9	%	
Average aircraft stage length	1,156	
 	 	1,105	
 	 	4.6	%	 	1,152	
 	 	1,109	
 	 	3.9	%	
Mainline operating fleet at period-end	120	
 	 	117	
 	 	3 a/c	
 	 	120	
 	 	117	
 	 	3 a/c	

Regional Operating Statistics: (c)	 	 	 	 	 	 	 	 	 	 	 	
Revenue passengers (000)	1,965	
 	 	1,870	
 	 	5.1	%	 	5,498	
 	 	5,228	
 	 	5.2	%	
RPMs (000,000) "traffic"	703	
 	 	668	
 	 	5.2	%	 	1,936	
 	 	1,838	
 	 	5.3	%	
ASMs (000,000) "capacity"	855	
 	 	812	
 	 	5.3	%	 	2,433	
 	 	2,338	
 	 	4.1	%	
Load factor	82.2	%	 	82.3	%	 	(0.1 pts	)	 	79.6	%	 	78.6	%	 	1.0 pts	
 	
Yield	
 	28.18	¢	 	
 	29.36	¢	 	(4.0	%)	 	
 	28.85	¢	 	
 	29.20	¢	 	(1.2	%)	
PRASM	
 	23.17	¢	 	
 	24.15	¢	 	(4.1	%)	 	
 	22.96	¢	 	
 	22.96	¢	 	—	%	
 	 	
(a) 	Except for FTEs, data includes information related to regional CPA flying with Horizon, SkyWest and PenAir.	
 	 	
(b) 	See reconciliation of this measure to the most directly related GAAP measure in the "Results of Operations" section.	
 	 	
(c) 	Data presented includes information related to regional CPAs.	

26

OPERATING REVENUES

Total operating revenues increased $74.1 million, or 6.2%, during the third quarter of 2012 compared to the same period in 2011.  The changes are summarized in the following table:

 	Three Months Ended September 30,	
(in millions)	2012	 	2011	 	% Change	
Passenger	 	 	 	 	 	
Mainline	$	904.6	
 	 	$	835.6	
 	 	8.3	
 	
Regional	198.1	
 	 	196.1	
 	 	1.0	
 	
Total passenger revenue	1,102.7	
 	 	1,031.7	
 	 	6.9	
 	
Freight and mail	29.6	
 	 	29.9	
 	 	(1.0	)	
Other - net	139.9	
 	 	136.5	
 	 	2.5	
 	
Total operating revenues	$	1,272.2	
 	 	$	1,198.1	
 	 	6.2	

Passenger Revenue – Mainline

Mainline passenger revenue for the third quarter of 2012 increased by 8.3% on a 7.0% increase in capacity and a 1.2% increase in PRASM compared to 2011. The increase in capacity was driven by new routes added during the last twelve months. The increase in PRASM was driven by a 0.7% increase in ticket yield and a 0.4-point increase in load factor compared to the prior-year quarter. The increase in yield and traffic was due to strong demand during July and August.

Passenger Revenue – Regional

Regional passenger revenue increased by $2.0 million, or 1.0%, compared to the third quarter of 2011, due to a 5.3% increase in capacity, partially offset by a 4.1% decrease in PRASM. The decrease in PRASM is due to lower yields of 4.0% and a decrease in load factor of 0.1-point. The decrease in yield was due to increased competition in certain markets, while the decrease in load factor is due to the new markets that we entered in the past nine months.

Freight and Mail

Freight and mail revenue decreased $0.3 million, or 1.0%, primarily due to a drop in mail rate and volume offset by increases in freight volumes.

Other – Net

Other—net revenue increased $3.4 million, or 2.5%, from the third quarter of 2011.  The increase is primarily due to Mileage Plan revenues rising 9% and buy-on-board revenues improving 21%, partially offset by a 4% decrease in baggage fees. The decrease in bag fees is due to general shifts in customer behavior and our Club 49 program that launched in the fourth quarter of 2011, which waives the checked bag fee for residents in the state of Alaska who have joined the Club 49 program.

OPERATING EXPENSES

Total operating expenses decreased $52.2 million, or 4.9%, compared to the third quarter of 2011 directly as a result of lower fuel costs. We believe it is useful to summarize operating expenses as follows, which is consistent with the way expenses are reported internally and evaluated by management:

 	Three Months Ended September 30,	
(in millions)	2012	 	2011	 	% Change	
Fuel expense	$	336.6	
 	 	$	420.1	
 	 	(19.9	)	
Non-fuel expenses	666.1	
 	 	634.8	
 	 	4.9	
 	
Total Operating Expenses	$	1,002.7	
 	 	$	1,054.9	
 	 	(4.9	)	

Significant operating expense variances from the third quarter of 2011 are more fully described below.

27

Wages and Benefits

Wages and benefits increased during the third quarter of 2012 by $10.0 million, or 4.1%, compared to 2011.  The primary components of wages and benefits are shown in the following table:

 	Three Months Ended September 30,	
(in millions)	2012	 	2011	 	% Change	
Wages	$	182.4	
 	 	$	175.4	
 	 	4.0	
 	
Pension and defined-contribution retirement benefits	25.7	
 	 	21.5	
 	 	19.5	
 	
Medical benefits	24.0	
 	 	26.4	
 	 	(9.1	)	
Other benefits and payroll taxes	23.0	
 	 	21.8	
 	 	5.5	
 	
Total wages and benefits	$	255.1	
 	 	$	245.1	
 	 	4.1	

Wages increased 4.0% on a 1.5% increase in FTEs related to more flying and due to higher wage rates throughout our different employee groups that have wage step increases in their contracts. The contracts with the different employee groups contain important productivity improvements, which resulted in a 2.1% increase in the number of passengers per FTE handled in the third quarter compared to 2011.

Pension and other retirement-related benefits increased 19.5% due to the expected rate of return on plan assets and the discount rate on future benefit obligation decreasing compared to the prior year. The result of lower rates is an increase in our pension expense. Additionally, we recorded a one-time curtailment gain in the third quarter of 2011.

Medical benefits decreased 9.1% from the prior-year quarter primarily due to a reduction in employee health-care claim amounts and a decline in post-retirement medical expense.

Other benefits and payroll taxes increased 5.5% in the third quarter of 2012 compared to the same period in the prior year primarily due to an increase in stock-based compensation expense of $1.1 million and increased workers' compensation expense resulting from higher loss rates in more recent claim years.

Variable Incentive Pay

Variable incentive pay expense increased from $19.1 million in the third quarter of 2011 to $23.7 million in the third quarter of 2012. The increase is due to exceeding our incentive plan goals by more than we were exceeding our prior year goals at this time last year.

Aircraft Fuel

Aircraft fuel expense includes both raw fuel expense (as defined below) plus the effect of mark-to-market adjustments to our fuel hedge portfolio included in our consolidated statement of operations as the value of that portfolio increases and decreases. Our aircraft fuel expense is very volatile, even between quarters, because it includes these gains or losses in the value of the underlying instrument as crude oil prices and refining margins increase or decrease.  Raw fuel expense  is defined as the price that we generally pay at the airport, or the “into-plane” price, including taxes and fees. Raw fuel prices are impacted by world oil prices and refining costs, which can vary by region in the U.S.   Raw fuel expense  approximates cash paid to suppliers and does not reflect the effect of our fuel hedges.

Aircraft fuel expense decreased $83.5 million, or 19.9%, compared to the third quarter of 2011. The elements of the change are illustrated in the following table: 

 	Three Months Ended September 30,	
(in millions, except per gallon amounts)	2012	 	2011	 	% Change	
Fuel gallons consumed	110.3	
 	 	103.8	
 	 	6.3	
 	
Raw price per gallon	$	3.25	
 	 	$	3.25	
 	 	—	
 	
Total raw fuel expense	$	358.3	
 	 	$	337.4	
 	 	6.2	
 	
Net impact to fuel expense from fuel-hedging activities	(21.7	)	 	82.7	
 	 	NM	
 	
Aircraft fuel expense	$	336.6	
 	 	$	420.1	
 	 	(19.9	)	
NM - Not meaningful

28

Fuel gallons consumed increased 6.3%, primarily as a result of more flying and higher load factors.
 
West Coast jet fuel prices are impacted by both the price of crude oil, as well as refining margins associated with the conversion of crude oil to jet fuel. From the beginning to the end of the third quarter of 2012, the index prices for LA jet fuel (total crude oil and refining margins) increased approximately 17%. This compared to the index prices decreasing 4% in the same period of 2011. This dynamic resulted in flat raw fuel prices per gallon in the third quarter of 2012 compared to the third quarter of 2011, but does create a fuel cost headwind heading into the fourth quarter of 2012.
 
We also evaluate economic fuel expense, which we define as raw fuel expense adjusted for the cash we receive from, or pay to, hedge counterparties for hedges that settle during the period, and for the premium expense that we paid for those contracts. A key difference between aircraft fuel expense and economic fuel expense is the timing of gain or loss recognition on our hedge portfolio. When we refer to economic fuel expense, we include gains and losses only when they are realized for those contracts that were settled during the period based on their original contract terms.  We believe this is the best measure of the effect that fuel prices are currently having on our business because it most closely approximates the net cash outflow associated with purchasing fuel for our operations. Accordingly, many industry analysts evaluate our results using this measure, and it is the basis for most internal management reporting and incentive pay plans.

Our economic fuel expense is calculated as follows:

 	Three Months Ended September 30,	
(in millions, except per gallon amounts)	2012	 	2011	 	% Change	
Raw fuel expense	$	358.3	
 	 	$	337.4	
 	 	6.2	
Gain on settled hedges (net of cash settled) and premium expense recognized	(0.5	)	 	(1.6	)	 	NM	
Economic fuel expense	$	357.8	
 	 	$	335.8	
 	 	6.6	
Fuel gallons consumed	110.3	
 	 	103.8	
 	 	6.3	
Economic fuel cost per gallon	$	3.24	
 	 	$	3.24	
 	 	—	
NM - Not Meaningful

As noted above, the total net benefit recognized for hedges that settled during the third quarter was $0.5 million in 2012, compared to a benefit of $1.6 million in 2011.  These amounts represent the cash received net of the premium expense recognized for those hedges.

Aircraft Maintenance

Aircraft maintenance increased by $5.8 million, or 11.6%, primarily due to a 50% increase in outside engine repair volume related to our Q400 fleet and higher rates related to our B737 fleet engines that are not covered by power-by-the-hour contracts. Offsetting these increases was a decrease in our airframe expense of $1.6 million.

Aircraft Rent

Aircraft rent increased $0.4 million, or 1.4%, compared to the prior-year quarter primarily due to three B737-700 aircraft that were sold and leased back in the second quarter of 2012.

Landing Fees and Other Rentals

Landing fees and other rentals decreased $0.5 million, or 0.8%, compared to the third quarter of 2011 primarily due to lower rents at LAX, offset by increases in landing fees related to increased flying and slightly higher facilities rents.

Contracted Services

Contracted services increased $4.2 million, or 9.1%, primarily due to flying to cities where outside vendors support our operation and due to the increase in passengers of 3.6%.

29

Selling Expenses

Selling expenses decreased by $1.5 million, or 3.2%, compared to the third quarter of 2011 due to lower fees related to debit card purchases of $3.5 million, partially offset by $1.2 million more in advertising and promotional activities.

Depreciation and Amortization

Depreciation and amortization increased $3.7 million, or 5.9%, compared to the third quarter of 2011.  This is primarily due to three B737-800 and two Q400 aircraft acquired since the third quarter of 2011, and placing Terminal 6 at LAX into service in March 2012.

Food and Beverage Service

Food and beverage costs increased $2.6 million, or 14.8%, from the prior-year quarter due to a 3.6% increase in the number of passengers, a 21% increase in sales of buy-on-board products, increased costs related to our premium wine program and serving Starbucks coffee, and additional costs associated with food delivery.

Other Operating Expenses

Other operating expenses increased $4.0 million, or 7.3%, compared to the third quarter of 2011.  The increase is primarily driven by IT and professional services costs of $1.6 million associated with our key initiatives and infrastructure improvements, and higher personnel non-wage costs such as hotels, meals and per diems of $2.2 million.

Fleet Transition and Restructuring Related Expenses

Fleet transition costs decreased $2.0 million, as we completed our transition to an all Q400 fleet at Horizon in the third quarter of 2011.

Operating Costs per Available Seat Mile (CASM)
 
Our operating costs per ASM are summarized below:

 	Three Months Ended September 30,	
 	2012	 	2011	 	% Change	
Consolidated:	 	 	 	 	 	
CASM	
 	12.12	¢	 	
 	13.62	¢	 	(11.0	)	
Less the following components:	 	 	 	

Aircraft fuel, including hedging gains and losses	4.07	
 	 	5.42	
 	 	(24.9	)	
Fleet transition costs	—	
 	 	0.03	
 	 	NM	
 	
CASM excluding fuel and fleet transition costs	
 	8.05	¢	 	
 	8.17	¢	 	(1.5	)	
 	 	 	 	 	 	
 	Three Months Ended September 30,	
 	2012	 	2011	 	% Change	
Mainline:	 	 	 	 	 	
CASM	
 	11.09	¢	 	
 	12.70	¢	 	(12.7	)	
Less the following components:	 	 	 	

Aircraft fuel, including hedging gains and losses	3.92	
 	 	5.43	
 	 	(27.8	)	
CASM excluding fuel	
 	7.17	¢	 	
 	7.27	¢	 	(1.4	)	
NM - Not Meaningful

We have listed separately in the above table our fuel costs per ASM and our unit costs, excluding fuel and other noted items. These amounts are included in CASM, but for internal purposes we consistently use unit cost metrics that exclude fuel and certain special items to measure our cost-reduction progress. We believe that such analysis may be important to investors and other readers of these financial statements for the following reasons:
 	 	
•	By eliminating fuel expense and certain special items from our unit cost metrics, we believe that we have better visibility into the results of our non-fuel cost-reduction initiatives.  Our industry is highly competitive and is characterized by high	

30

fixed costs, so even a small reduction in non-fuel operating costs can result in a significant improvement in operating results.  In addition, we believe that all domestic carriers are similarly impacted by changes in jet fuel costs over the long run, so it is important for management (and thus investors) to understand the impact of (and trends in) company-specific cost drivers such as labor rates and productivity, airport costs, maintenance costs, etc., which are more controllable by management.
 	 	
•	CASM excluding fuel and certain special items is one of the most important measures used by management and by the Air Group Board of Directors in assessing quarterly and annual cost performance.	

•	CASM excluding fuel (and other items as specified in our plan documents) is an important metric for the employee incentive plan that covers all employees.	

•	CASM excluding fuel and certain special items is a measure commonly used by industry analysts, and we believe it is the basis by which they compare our airlines to others in the industry.  The measure is also the subject of frequent questions from investors.	

•	Disclosure of the individual impact of certain noted items provides investors the ability to measure and monitor performance both with and without these special items. We believe that disclosing the impact of certain items, such as fleet transition costs, is important because it provides information on significant items that are not necessarily indicative of future performance. Industry analysts and investors consistently measure our performance without these items for better comparability between periods and among other airlines.	

•	Although we disclose our passenger unit revenues, we do not (nor are we able to) evaluate unit revenues excluding the impact that changes in fuel costs have had on ticket prices.  Fuel expense represents a large percentage of our total operating expenses.  Fluctuations in fuel prices often drive changes in unit revenues in the mid-to-long term.  Although we believe it is useful to evaluate non-fuel unit costs for the reasons noted above, we would caution readers of these financial statements not to place undue reliance on unit costs excluding fuel as a measure or predictor of future profitability because of the significant impact of fuel costs on our business.	

Our current expectations for capacity and CASM excluding fuel and special items are summarized below:

 	Forecast
Q4 2012	 	Change
Y-O-Y	 	Forecast
Full Year 2012	 	Change
Y-O-Y	
Consolidated:	 	 	 	 	 	 	 	
ASMs (000,000) "capacity"	7,800 - 7,850	 	~ 7%	 	31,350 - 31,400	 	~ 6%	
CASM excluding fuel and special items (cents)	8.60 - 8.65	 	~ (2.5%)	 	8.45 - 8.50	 	~ (1%)	
 	 	 	 	 	 	 	 	
 	Forecast
Q4 2012	 	Change
Y-O-Y	 	Forecast
Full Year 2012	 	Change
Y-O-Y	
Mainline:	 	 	 	 	 	 	 	
ASMs (000,000) "capacity"	7,000 - 7,050	 	~ 7.5%	 	28,125 - 28,175	 	~ 6%	
CASM excluding fuel (cents)	7.70 - 7.75	 	~ (2%)	 	7.55 - 7.60	 	~ (0.5%)	

CONSOLIDATED NONOPERATING INCOME (EXPENSE)

Net nonoperating expense decreased $14.0 million due to a lower breakage payments on the prepayment of debt of $5.7 million, lower average outstanding debt balance and additional capitalized interest due to higher levels of aircraft purchase deposits and capital expenditures, partially offset by lower interest income earned on our marketable securities portfolio.

CONSOLIDATED INCOME TAX EXPENSE

We provide for income taxes based on either our estimate of the effective tax rate for the full year or the actual year-to-date effective rate if it is our best estimate of our annual rate. Our effective income tax rate for the third quarter of 2012 of 38.5% is consistent with our effective tax rate of 38.1% for the third quarter of 2011.

Our effective tax rate can vary significantly between quarters and for the full year, depending on the magnitude of non-deductible expenses in proportion to estimated pretax results.

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COMPARISON OF NINE MONTHS ENDED SEPTEMBER 30, 2012 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30, 2011 

Our consolidated net income for the first nine months of 2012 was $271.7 million, or $3.77 per diluted share, compared to net income of $180.5 million, or $2.46 per diluted share, in the first nine months of 2011. Significant items impacting the comparability between the periods are as follows:
 	 	
•	Both periods include adjustments to reflect the timing of net unrealized mark-to-market losses related to our fuel hedge positions. For the first nine months of 2012, we recognized net mark-to-market losses of $28.5 million ($17.7 million after tax, or $0.25 per share) compared to losses of $73.2 million ($45.5 million after tax, or $0.62 per share) in the first nine months of 2011.	

•	In the first nine months of 2011, we incurred $38.9 million ($24.2 million after tax, or $0.33 per share) in expense as part of Horizon's fleet transition out of the CRJ-700 and Q200 aircraft.	

Excluding the impact of mark-to-market fuel hedge adjustments and fleet transition costs in 2011, our adjusted consolidated net income for the first nine months of 2012 was $289.4 million, or $4.02 per diluted share, compared to an adjusted consolidated net income of $250.2 million, or $3.41 per share, in the first nine months of 2011.

 	Nine Months Ended September 30,	
 	2012	 	2011	
(in millions, except per share amounts)	Dollars	 	Diluted EPS	 	Dollars	 	Diluted EPS	
Net income and diluted EPS as reported	$	271.7	
 	 	$	3.77	
 	 	$	180.5	
 	 	$	2.46	
 	
Fleet transition costs, net of tax	—	
 	 	—	
 	 	24.2	
 	 	0.33	
 	
Mark-to-market fuel hedge adjustments, net of tax	17.7	
 	 	0.25	
 	 	45.5	
 	 	0.62	
 	
Non-GAAP adjusted income and per share amounts	$	289.4	
 	 	$	4.02	
 	 	$	250.2	
 	 	$	3.41	

OPERATING REVENUES

Total operating revenues increased $251.2 million, or 7.7%, during the first nine months of 2012 compared to the same period in 2011.  The changes are summarized in the following table:

 	Nine Months Ended September 30,	
(in millions)	2012	 	2011	 	% Change	
Passenger	 	 	 	 	 	
Mainline	$	2,490.7	
 	 	$	2,269.1	
 	 	9.8	
Regional	558.5	
 	 	536.7	
 	 	4.1	
Total passenger revenue	3,049.2	
 	 	2,805.8	
 	 	8.7	
Freight and mail	84.6	
 	 	83.9	
 	 	0.8	
Other - net	390.9	
 	 	383.8	
 	 	1.8	
Total operating revenues	$	3,524.7	
 	 	$	3,273.5	
 	 	7.7	

Passenger Revenue – Mainline

Mainline passenger revenue for the first nine months of 2012 increased by 9.8% on a 5.7% increase in capacity and a 3.9% increase in PRASM compared to 2011. The increase in capacity is driven by new routes added in the last twelve months. The increase in PRASM was driven by a 1.7% increase in ticket yield and a 1.8-point increase in load factor compared to the prior-year period. The increase in yield is due to strong demand throughout the period, while the increase in load factor is due to adding capacity in our high density markets.

Passenger Revenue – Regional

Regional passenger revenue increased by $21.8 million, or 4.1%, compared to the first nine months of 2011 on a 4.1% increase in capacity and flat PRASM. PRASM was affected by a 1.2% decrease in ticket yield and a 1.0-point increase in load factor compared to the prior period. The decrease in yield is due to increased competition in certain markets, while the increase in load factor is due to better matching supply with demand.

32

Freight and Mail

Freight and mail revenue increased $0.7 million, or 0.8%, primarily due to increased freight volumes, which offset a decrease in mail rates and volumes.

Other – Net

Other—net revenue increased $7.1 million, or 1.8%, from the first nine months of 2011, primarily due to Mileage Plan revenues rising 7% and buy on board products increasing 22%, partially offset by a decrease in bag fees of 6%. The decrease in bag fees is due to general shifts in customer behavior and our Club 49 program that launched in the fourth quarter of 2011, which waives the checked bag fee for residents in the state of Alaska who have joined the Club 49 program.

OPERATING EXPENSES

Total operating expenses increased $128.3 million, or 4.4%, compared to the first nine months of 2011 mostly as a result of higher fuel costs. We believe it is useful to summarize operating expenses as follows, which is consistent with the way expenses are reported internally and evaluated by management:

 	Nine Months Ended September 30,	
(in millions)	2012	 	2011	 	% Change	
Fuel expense	$	1,087.2	
 	 	$	1,012.1	
 	 	7.4	
Non-fuel expenses	1,979.8	
 	 	1,926.6	
 	 	2.8	
Total Operating Expenses	$	3,067.0	
 	 	$	2,938.7	
 	 	4.4	

Significant operating expense variances from 2011 are more fully described below.

Wages and Benefits

Wages and benefits increased during the first nine months of 2012 by $33.4 million, or 4.5%, compared to 2011.  The primary components of wages and benefits are shown in the following table:

 	Nine Months Ended September 30,	
(in millions)	2012	 	2011	 	% Change	
Wages	$	541.2	
 	 	$	524.7	
 	 	3.1	
 	
Pension and defined-contribution retirement benefits	77.3	
 	 	66.7	
 	 	15.9	
 	
Medical benefits	76.9	
 	 	78.7	
 	 	(2.3	)	
Other benefits and payroll taxes	75.2	
 	 	67.1	
 	 	12.1	
 	
Total wages and benefits	$	770.6	
 	 	$	737.2	
 	 	4.5	

Wages increased 3.1% on a 0.8% increase in FTEs due to more flying and higher wage rates throughout our different employee groups that have wage step increases in their contracts. The contracts with the different employee groups contain important productivity improvements, which resulted in a 3.5% increase in the number of passengers per FTE handled in the first nine months of 2012 compared to 2011.

Pension and other retirement-related benefits increased 15.9% due to the expected rate of return on plan assets and the discount rate on future benefit obligation decreasing compared to the prior year. The result of lower rates is an increase in our pension expense. We expect our annual pension cost for 2012 to be approximately $57 million compared to $42.2 million for all of 2011.

Medical benefits decreased 2.3% from the prior-year period primarily due to a decline in post-retirement medical expense, partially offset by an increase in employee health-care claims.

Other benefits and payroll taxes increased 12.1% in the first nine months of 2012 compared to the same period in the prior year primarily due to increased workers' compensation expense of $3.6 million resulting from higher loss rates in more recent claim years, increased stock-based compensation expense of $3.1 million, and increased payroll taxes and fringe benefits in line with increased wages.

33

Variable Incentive Pay

Variable incentive pay expense increased from $53.4 million in the first nine months of 2011 to $61.2 million in the first nine months of 2012, or 14.6%. The increase is due to exceeding our incentive plan goals by more than we were exceeding our prior year goals at this time last year. For the full year of 2012, we currently expect incentive pay to be approximately $85 million compared to the $71.9 million recorded in 2011, but actual amounts could differ materially based on actual performance.

Aircraft Fuel

Aircraft fuel expense increased $75.1 million, or 7.4% compared to the first nine months of 2011. The elements of the change are illustrated in the following table: 

 	Nine Months Ended September 30,	
(in millions, except per gallon amounts)	2012	 	2011	 	% Change	
Fuel gallons consumed	316.1	
 	 	299.8	
 	 	5.4	
 	
Raw price per gallon	$	3.31	
 	 	$	3.23	
 	 	2.5	
 	
Total raw fuel expense	$	1,046.0	
 	 	$	969.5	
 	 	7.9	
 	
Net impact to fuel expense from fuel-hedging activities	41.2	
 	 	42.6	
 	 	(3.3	)	
Aircraft fuel expense	$	1,087.2	
 	 	$	1,012.1	
 	 	7.4	

Fuel gallons consumed increased 5.4%, primarily as a result of more flying and higher load factors.
 
The raw fuel price per gallon increased 2.5% as a result of 1.0% higher crude oil prices and 5.0% higher refining margin prices.

Our economic fuel expense is calculated as follows:

 	Nine Months Ended September 30,	
(in millions, except per gallon amounts)	2012	 	2011	 	% Change	
Raw fuel expense	$	1,046.0	
 	 	$	969.5	
 	 	7.9	
(Gain) loss on settled hedges (net of cash settled) and premium expense recognized	12.7	
 	 	(30.6	)	 	NM	
Economic fuel expense	$	1,058.7	
 	 	$	938.9	
 	 	12.8	
Fuel gallons consumed	316.1	
 	 	299.8	
 	 	5.4	
Economic fuel cost per gallon	$	3.35	
 	 	$	3.13	
 	 	7.0	
NM - Not Meaningful

Expense recognized for hedges that settled during the first nine months was $12.7 million in 2012, compared to a benefit of $30.6 million in 2011.  

We currently expect our economic fuel price per gallon to be approximately 4% higher in the fourth quarter of 2012 compared to the fourth quarter of 2011 due to a recent increase in the cost of the west coast refining margin to over $1 per gallon.

Aircraft Maintenance

Aircraft maintenance increased by $8.0 million, or 5.3%, compared to the prior-year period primarily due to volume increases on outside engine events for our Q400 and B737 aircraft. We expect this trend to continue in the fourth quarter.

Aircraft Rent

Aircraft rent decreased $2.1 million, or 2.4%, compared to the prior-period primarily due to 13 fewer CRJ 700 aircraft and lower rent expense for B737-400 aircraft extended, offset by rent expense related to three B737-700 aircraft that were sold and leased back. We expect aircraft rent to be flat for all of 2012 due to the three B737-700 aircraft that were sold and leased back, offset by the exit of the CRJ-700 aircraft.

34

Landing Fees and Other Rentals

Landing fees and other rentals increased $4.7 million, or 2.6%, compared to the first nine months of 2011 primarily due to higher facilities rents and increases in our landing fee rates, partially offset by lower rents at LAX. We expect landing fees and other rentals to be higher in the fourth quarter of 2012 compared to the fourth quarter of 2011 due to increased rates and a slight increase in departures.

Contracted Services

Contracted services increased $12.3 million, or 9.0%, compared to the prior period primarily due to an increase in passengers of 4.3% and capacity purchased flying of $9.3 million related to SkyWest, which began in May 2011. We expect this trend to continue in the fourth quarter due to the full-year impact of our capacity agreement with SkyWest and the increased flying to Hawaii and other locations where outside vendors support our operation.

Selling Expenses

Selling expenses decreased by $1.8 million, or 1.4%, compared to the first nine months of 2011 as a result of lower fees related to debit card purchases and lower global distribution system (GDS) fees, offset by an increase in advertising and promotional activities. Going forward we expect selling expenses as a percentage of revenue to be lower than 2011 due to favorable interchange and GDS rate changes.

Depreciation and Amortization

Depreciation and amortization increased $11.2 million, or 6.1%, compared to the first nine months of 2011.  This is primarily due to the annualization of Q400 and B737-800 aircraft acquired in the prior year, as well as the deliveries in the current year. Additionally, we incurred depreciation of $3.5 million since we placed Terminal 6 at LAX into service in March 2012.

We expect increased depreciation and amortization in the fourth quarter of 2012 compared to the fourth quarter of 2011 due to our nine new aircraft deliveries and from placing Terminal 6 at LAX into service.

Food and Beverage Service

Food and beverage costs increased $7.8 million, or 15.7%, from the first nine months of the prior year due to a 4.3% increase in the number of passengers, a 22% increase in sales of buy on board products, increased costs related to our premium wine program and serving Starbucks coffee, and additional costs associated with food delivery. We expect this trend to continue in the fourth quarter.

Other Operating Expenses

Other operating expenses increased $10.8 million, or 6.2%, compared to the first nine months of 2011.  The increase is primarily driven by IT and professional services costs of $7.5 million associated with our key initiatives and infrastructure improvements, and higher personnel non-wage costs such as hotels, meals and per diems of $5.5 million. These increases were offset by a reduction in uniform costs and and other expenses from the prior period. We expect this trend to continue in the fourth quarter.

Fleet Transition and Restructuring Related Expenses

Fleet transition costs decreased $38.9 million, as we completed our transition to an all Q400 fleet at Horizon in the third quarter of 2011.

35

Operating Costs per Available Seat Mile (CASM)
 
Our operating costs per ASM are summarized below:

 	Nine Months Ended September 30,	
 	2012	 	2011	 	% Change	
Consolidated:	 	 	 	 	 	
CASM	
 	13.02	¢	 	
 	13.16	¢	 	(1.1	)	
Less the following components:	 	 	 	

Aircraft fuel, including hedging gains and losses	4.62	
 	 	4.54	
 	 	1.8	
 	
Fleet transition costs	—	
 	 	0.17	
 	 	NM	
 	
CASM excluding fuel and fleet transition costs	
 	8.40	¢	 	
 	8.45	¢	 	(0.6	)	
 	 	 	 	 	 	
 	Nine Months Ended September 30,	
 	2012	 	2011	 	% Change	
Mainline:	 	 	 	 	 	
CASM	
 	12.00	¢	 	
 	11.95	¢	 	0.4	
 	
Less the following components:	 	 	 	

Aircraft fuel, including hedging gains and losses	4.50	
 	 	4.45	
 	 	1.1	
 	
CASM excluding fuel	
 	7.50	¢	 	
 	7.50	¢	 	—	
 	
NM - Not Meaningful

CONSOLIDATED NONOPERATING INCOME (EXPENSE)

Net nonoperating expense decreased $25.4 million due to lower breakage payments on the prepayment of debt of $7.6 million, lower average outstanding debt balances and additional capitalized interest due to higher levels of aircraft purchase deposits and capital expenditures, partially offset by interest income earned on our marketable securities portfolio.

CONSOLIDATED INCOME TAX EXPENSE

We provide for income taxes based on either our estimate of the effective tax rate for the full year or the actual year-to-date effective rate if it is our best estimate of our annual rate. Our effective income tax rate for the first nine months of 2012 of 38.4% is consistent with the first nine months of 2011.

LIQUIDITY AND CAPITAL RESOURCES
 
Our primary sources of liquidity are:

•	Our existing cash and marketable securities balance of $1.2 billion (which represents 26% of trailing 12 months revenue) and our expected cash from operations;	

•	Our combined $200 million bank line-of-credit facilities (currently none outstanding).	

•	Aircraft financing – the 42 unencumbered aircraft (as of September 30, 2012) in our operating fleet that could be financed, if necessary;	

During the first nine months of 2012, we took free and clear delivery of three B737-800 aircraft and two Q400 aircraft, paid off outstanding debt associated with seven aircraft of $102.5 million and made scheduled debt payments totaling $137.4 million. In addition, we continued to return capital to our shareholders by repurchasing $51.7 million of our common stock. Finally, we made voluntary contributions to our defined-benefit pension plans of $35.4 million in 2012, although there were no funding requirements. We will continue to focus on preserving a strong liquidity position and evaluate our cash needs as conditions change.  

The overall strength of our balance sheet was one of the contributing factors for Standard & Poor's recent decision to change our outlook from “Stable” to “Positive” during the period.

36

We believe that our current cash and marketable securities balance combined with future cash flows from operations and other sources of liquidity will be sufficient to fund our operations for the foreseeable future.

In our cash and marketable securities portfolio, we invest only in securities that meet our overall investment policy of maintaining and securing investment principal. Our investment portfolio is managed by reputable financial institutions and is continually reviewed to ensure that the investments are aligned with our policy. As of September 30, 2012, we had a net unrealized gain of $14.8 million on our $1.2 billion cash and marketable securities balance.

The table below presents the major indicators of financial condition and liquidity: 

(in millions, except per share and debt-to-capital amounts)	September 30, 2012	 	December 31, 2011	 	Change	
Cash and marketable securities	$	1,185.6	
 	 	$	1,140.9	
 	 	3.9	 %	
Cash and marketable securities as a percentage of trailing twelve months revenue	26	%	 	26	%	 	0.0 pts	
 	
Long-term debt, net of current portion	$	898.9	
 	 	$	1,099.0	
 	 	(18.2	)%	
Shareholders’ equity	$	1,439.2	
 	 	$	1,173.2	
 	 	22.7	 %	
Long-term debt-to-capital assuming aircraft operating leases are capitalized at seven times annualized rent	54%:46%	
 	 	62%:38%	
 	 	(8.0	) pts	
 
The following discussion summarizes the primary drivers of the increase in our cash and marketable securities balance and our expectation of future cash requirements.

ANALYSIS OF OUR CASH FLOWS
 
Cash Provided by Operating Activities
 
For the first nine months of 2012, net cash provided by operating activities was $637.3 million, compared to $608.8 million during the same period in 2011. The $28.5 million increase was primarily due to higher earnings in the current period, offset by an increase in cash paid for taxes of $49.3 million and a slower build of our advanced ticket sales of $24.5 million compared to the same period of the prior year.

We typically generate positive cash flows from operations, and expect to use a portion to invest in aircraft, flight equipment, and other equipment.
 
Cash Used in Investing Activities
 
Cash used in investing activities was $513.5 million during the first nine months of 2012, compared to $438.6 million during the same period of 2011. Our capital expenditures were $339.7 million, or $45.2 million higher than the same period in 2011, due to deposits related to future deliveries including our four B737-900ER aircraft that will be delivered in the fourth quarter this year and the nine B737-900ER aircraft that will be delivered next year, offset by six fewer Q400 deliveries compared to the prior period.

Additionally, we spent $15.1 million less in the current year compared to the prior year on our construction of Terminal 6 at LAX for the City of Los Angeles and LAWA, as we completed the build-out in the first quarter of 2012.

On October 11, 2012, we announced that we had entered into a new agreement and modified existing agreements with Boeing to acquire 50 new 737 aircraft, including 37 of Boeing's new 737 MAX aircraft. This order positions Alaska to replace aging aircraft over the next decade, including the phase out of nearly all of its 737-400 aircraft by the end of 2017, and continue to operate one of the most modern, environmentally friendly, comfortable and fuel-efficient fleets in the United States.

With this order, we now have commitments for 75 firm 737 aircraft through 2022 with options to acquire up to 69 additional
737 NextGen (NG) aircraft and MAX aircraft in 2015 through 2024. The options for both NG and MAX aircraft will give
Alaska the flexibility (but not the obligation) to grow the fleet assuming profitability and return on invested capital targets can
be met.

37

The new agreements will result in increased capital spending over the next ten years, but other than initial deposits upon
signing the agreement, will not significantly impact 2012 or 2013.

The table below reflects the full year expectation for total capital expenditures and the additional expenditures if options were exercised. These options will be exercised only if we believe return on invested capital targets can be meet.

 	2012	 	2013	 	2014	 	2015	
Aircraft and aircraft purchase deposits - firm	$	430	
 	 	$	330	
 	 	$	285	
 	 	$	235	
 	
Other flight equipment	25	
 	 	20	
 	 	20	
 	 	20	
 	
Other property and equipment	45	
 	 	70	
 	 	65	
 	 	65	
 	
Total property and equipment additions	$	500	
 	 	$	420	
 	 	$	370	
 	 	$	320	
 	
Aircraft and aircraft deposits related to Alaska options, if exercised(a)	$	—	
 	 	$	35	
 	 	$	190	
 	 	$	480	
 	
Aircraft and aircraft deposits related to Horizon options, if exercised (a)	$	—	
 	 	$	75	
 	 	$	105	
 	 	$	50	

(a) 	Alaska has options to acquire 69 737 aircraft with deliveries in 2015 through 2024. Horizon has options to acquire 10 Q400 aircraft with deliveries in 2013 to 2015.	

Cash Used by Financing Activities
 
Net cash used by financing activities was $198.5 million during the first nine months of 2012 and $192.2 million during the same period in 2011. During the current year, we made scheduled debt payments of $137.4 million, debt prepayments of $102.5 million, and stock repurchases of $51.7 million, partially offset by proceeds of $49.3 million related to three B737-700 sale-leasebacks.
 
One of our debt agreements secured by one aircraft has a loan-to-value covenant. The balance on this agreement as of September 30, 2012 was $10.0 million. Because the current loan-to-value ratio exceeds the requirement by a comfortable margin, we do not expect this covenant to have any impact on our liquidity position.

We plan to meet our capital and operating commitments through internally generated funds from operations and cash and marketable securities on hand, along with additional debt financing if necessary.
 
Bank Line-of-Credit Facility
 
We have two $100 million credit facilities. Both facilities have variable interest rates based on LIBOR plus a specified margin. Borrowings on one of the $100 million facilities are secured by aircraft. Borrowings on the other $100 million facility, which expires in March 2016, are secured by certain accounts receivable, spare engines, spare parts and ground service equipment. During the third quarter of 2012, we modified the first facility to extend the term from March 2013 to August 2015 and reduce the commitment fee. We have no immediate plans to borrow using either of these facilities.
 
CONTRACTUAL OBLIGATIONS AND COMMITMENTS
 
Aircraft Purchase Commitments
 
As of November 7, 2012, we have firm orders to purchase 75 aircraft, as set forth below. We also have options to acquire 69 additional B737s and options to acquire 10 Q400s.
 
The following table summarizes aircraft purchase commitments by year:

 	Remainder of 2012	 	2013	 	2014	 	2015	 	2016	 	2017	 	2018 - 2024	 	Total	
Previous commitments:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
B737 NG	4	
 	 	9	
 	 	10	
 	 	2	
 	 	—	
 	 	—	
 	 	—	
 	 	25	
 	
New order:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
B737 NG	—	
 	 	—	
 	 	—	
 	 	6	
 	 	4	
 	 	3	
 	 	—	
 	 	13	
 	
B737 MAX	—	
 	 	—	
 	 	—	
 	 	—	
 	 	—	
 	 	—	
 	 	37	
 	 	37	

38

We expect to pay for the firm aircraft deliveries between 2012 and 2015 with cash on hand.  If we exercise our options for additional deliveries, we may finance the aircraft through internally generated cash, long-term debt, or operating lease arrangements.

Future Fuel Hedge Positions

We use both call options for crude oil futures and swap agreements for jet fuel refining margins to hedge against price volatility of future jet fuel consumption. We have refining margin swaps in place for approximately 50% of our fourth quarter 2012 estimated jet fuel purchases at an average price of 97 cents per gallon. Our crude oil positions are as follows:

 	Approximate % of Expected Fuel Requirements	 	Weighted-Average Crude Oil Price per Barrel	 	Average Premium Cost per Barrel	
   Remainder of 2012	50%	 	$100	 	$10	
First Quarter 2013	50%	 	$98	 	$12	
Second Quarter 2013	50%	 	$99	 	$12	
Third Quarter 2013	50%	 	$101	 	$11	
Fourth Quarter 2013	43%	 	$101	 	$11	
   Full Year 2013	48%	 	$100	 	$12	
First Quarter 2014	38%	 	$102	 	$11	
Second Quarter 2014	33%	 	$101	 	$11	
Third Quarter 2014	27%	 	$100	 	$10	
Fourth Quarter 2014	21%	 	$102	 	$9	
   Full Year 2014	30%	 	$101	 	$11	
First Quarter 2015	16%	 	$101	 	$9	
Second Quarter 2015	11%	 	$98	 	$8	
Third Quarter 2015	6%	 	$105	 	$7	
   Full Year 2015	8%	 	$101	 	$8	

Contractual Obligations
 
The following table provides a summary of our principal payments under current and long-term debt obligations, operating lease commitments, aircraft purchase commitments and other obligations as of September 30, 2012:

(in millions)	Remainder of 2012	 	2013	 	2014	 	2015	 	2016	 	Beyond 2016	 	Total	
Current and long-term debt obligations	$	34.1	
 	 	$	160.9	
 	 	$	117.1	
 	 	$	113.4	
 	 	$	110.6	
 	 	$	530.0	
 	 	$	1,066.1	
 	
Operating lease commitments(a)	34.7	
 	 	188.8	
 	 	168.2	
 	 	136.1	
 	 	104.9	
 	 	288.5	
 	 	921.2	
 	
Aircraft purchase commitments	113.7	
 	 	351.2	
 	 	215.7	
 	 	49.1	
 	 	18.4	
 	 	36.8	
 	 	784.9	
 	
Interest obligations(b)	10.1	
 	 	50.4	
 	 	42.3	
 	 	36.8	
 	 	31.4	
 	 	69.6	
 	 	240.6	
 	
Other obligations(c)	14.7	
 	 	49.1	
 	 	43.0	
 	 	27.2	
 	 	18.3	
 	 	26.5	
 	 	178.8	
 	
Total	$	207.3	
 	 	$	800.4	
 	 	$	586.3	
 	 	$	362.6	
 	 	$	283.6	
 	 	$	951.4	
 	 	$	3,191.6	

(a) 	Operating lease commitments generally include aircraft operating leases, airport property and hangar leases, office space, and other equipment leases.	
 	 	
(b) 	For variable-rate debt, future obligations are shown above using interest rates in effect as of September 30, 2012.	
 	 	
(c) 	Includes minimum obligations under our long-term power-by-the-hour maintenance agreements and obligations associated with third-party CPAs with SkyWest and PenAir. Refer to the "Commitments" note in the condensed consolidated financial statements for further information.	

Pension Obligations

The table above excludes contributions to our various pension plans. Although there is no minimum required contribution in 2012, the Company contributed $35.4 million in 2012. We expect no required contributions in 2013, but will likely make voluntary contributions.

39

Credit Card Agreements
 
We have agreements with a number of credit card companies to process the sale of tickets and other services. Under these agreements, there are material adverse change clauses that, if triggered, could result in the credit card companies holding back a reserve from our credit card receivables. Under one such agreement, we could be required to maintain a reserve if our credit rating is downgraded to or below a rating specified by the agreement. Under another such agreement, we would be obligated to maintain a reserve if our cash and marketable securities balance fell below $350 million. We are not currently required to maintain any reserve under these agreements, but if we were, our financial position and liquidity could be materially harmed.

Deferred Income Taxes

For federal income tax purposes, the majority of our assets are fully depreciated over a seven-year life using an accelerated depreciation method. For financial reporting purposes, the majority of our assets are depreciated over 15 to 20 years to an estimated salvage value using the straight-line basis. This difference has created a significant deferred tax liability. At some point in the future the depreciation basis will reverse, potentially resulting in an increase in income taxes paid. While it is possible that we could have material cash obligations for this deferred liability at some point in the future, we cannot estimate the timing of long-term cash flows with reasonable accuracy. Taxable income and cash taxes payable in the short term are impacted by many items, including the amount of book income generated, which can be volatile depending on revenue and fuel prices, level of pension funding (which is generally not known until late each year), whether "bonus depreciation" provisions are available, as well as other legislative changes that are out of our control. In the third quarter, we made tax payments of approximately $50 million, and based on year-to-date earnings as of September 30, 2012, and our current visibility into fourth quarter revenues, we expect to pay cash taxes of between $70 million and $90 million for the 2012 tax year.
 
CRITICAL ACCOUNTING ESTIMATES

For information on our critical accounting estimates, see Item 7 "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Annual Report on Form 10-K for the year ended December 31, 2011.

 	
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK	
 
There have been no material changes in market risk from the information provided in Item 7A “Quantitative and Qualitative Disclosure About Market Risk” in our Annual Report on Form 10-K for the year ended December 31, 2011.

 	
ITEM 4. CONTROLS AND PROCEDURES	
 
Evaluation of Disclosure Controls and Procedures

As of September 30, 2012, an evaluation was performed under the supervision and with the participation of our management, including our chief executive officer and chief financial officer (collectively, our “certifying officers”), of the effectiveness of the design and operation of our disclosure controls and procedures. These disclosure controls and procedures are designed to ensure that the information required to be disclosed by us in our periodic reports filed with or submitted to the Securities and Exchange Commission (the SEC) is recorded, processed, summarized and reported within the time periods specified by the SEC's rules and forms, and includes, without limitation, controls and procedures designed to ensure that such information is accumulated and communicated to our management, including our certifying officers, as appropriate to allow timely decisions regarding required disclosure. Our certifying officers concluded, based on their evaluation, that disclosure controls and procedures were effective as of September 30, 2012.
 
Changes in Internal Control over Financial Reporting
 
We made no changes in our internal control over financial reporting during the quarter ended September 30, 2012, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

40

PART II

 	
ITEM 1. LEGAL PROCEEDINGS	
 
We are a party to routine litigation matters incidental to our business. Management believes the ultimate disposition of these matters is not likely to materially affect our financial position or results of operations. This forward-looking statement is based on management’s current understanding of the relevant law and facts, and it is subject to various contingencies, including the potential costs and risks associated with litigation and the actions of judges and juries.

 	
ITEM 1A. RISK FACTORS	

Other than the risk factor identified below, there have been no material changes to the risk factors affecting our business, financial condition or future results from those set forth in Item 1A "Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2011. However, you should carefully consider the factors discussed in such section of our Annual Report on Form 10-K, which could materially affect our business, financial condition or future results. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and/or operating results.

The resolution process through which new lease terms at Sea-Tac will be set should result in a decrease in our rates; however, the outcome of the resolution process and any subsequent challenge cannot be predicted with certainty.
Our lease with the Port of Seattle for terminal space at Seattle-Tacoma International Airport expires on December 31, 2012. Negotiations for a new lease have thus far been unsuccessful. If the Company (and other carriers serving Sea-Tac) cannot agree with the Port on lease terms that will take effect on January 1, 2013, federal law requires the Port to set new rates by means of a resolution.
The Company and other carriers may accept the new rates or ask the U.S. Department of Transportation to set them aside as unreasonable under federal law. The resolution process and any subsequent challenge by us or other airlines will not interrupt our tenancy at Sea-Tac.

 	
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	

This table provides certain information with respect to our purchases of shares of our common stock during the third quarter of 2012.  

 	Total Number of
Shares Purchased	 	Average Price
Paid per Share	 	Total Number of Shares (or units) Purchased as Part of Publicly Announced Plans or Programs	 	Maximum remaining
dollar value of shares
that can be purchased
under the plan	
July 1, 2012 - July 31, 2012(a)	252,000	
 	 	$	36.17	
 	 	252,000	
 	 	 	
August 1, 2012 - August 31, 2012(a)	276,000	
 	 	34.26	
 	 	276,000	
 	 	 	
September 1, 2012 - September 30, 2012 (a)	200,101	
 	 	34.34	
 	 	200,101	
 	 	 	
Total	728,101	
 	 	$	34.94	
 	 	728,101	
 	 	$	—	

(a) 	Purchased pursuant to a $50 million repurchase plan authorized by the Board of Directors in February 2012. This plan was completed in September 2012.	

 	
 	
ITEM 3. DEFAULTS UPON SENIOR SECURITIES	

None

 	
ITEM 4. MINE SAFETY DISCLOSURES	

None

41

 	
 	
ITEM 5. OTHER INFORMATION	
 
None

 	
ITEM 6. EXHIBITS	
 
The following documents are filed as part of this report:
 	 	
1.	Exhibits: See Exhibit Index.	

42

SIGNATURES
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 	 	
ALASKA AIR GROUP, INC.	 	
 	 	
/s/    BRANDON S. PEDERSEN	 	
Brandon S. Pedersen	 	
Vice President/Finance and Chief Financial Officer	 	
(Principal Financial and Accounting Officer)	 	
 	 	
November 7, 2012	 	

43

EXHIBIT INDEX

 	 	
Exhibit
Number	Exhibit
Description	
31.1	Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	
 	 	
31.2	Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	
 	 	
32.1	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	
 	 	
32.2	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	
 	 	
101.INS	XBRL Instance Document	
 	 	
101.SCH	XBRL Taxonomy Extension Schema Document	
 	 	
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document	
 	 	
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document	
 	 	
101.LAB	XBRL Taxonomy Extension Label Linkbase Document	
 	 	
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document	

44

EXHIBIT 31.1
CERTIFICATIONS
I, Bradley D. Tilden, certify that:
 	 	
1.	I have reviewed this annual report on Form 10-Q of Alaska Air Group, Inc. for the period ended September 30, 2012;	

2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	

3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	

4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and we have:	

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	

b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	

c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and	

d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and	

e)	The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors:	

a)	all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and	

b)	any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.	

November 7, 2012 

By	/s/ BRADLEY D. TILDEN	
 	Bradley D. Tilden	
 	President and Chief Executive Officer	

EXHIBIT 31.2
CERTIFICATIONS
I, Brandon S. Pedersen, certify that:
 	 	
1.	I have reviewed this annual report on Form 10-Q of Alaska Air Group, Inc. for the period ended September 30, 2012;	

2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	

3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	

4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and we have:	

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	

b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	

c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and	

d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and	

5.	The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors:	

a)	all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and	

b)	any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.	

November 7, 2012 

By	/s/ BRANDON S. PEDERSEN	
 	Brandon S. Pedersen	
 	Chief Financial Officer	

EXHIBIT 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906
OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Alaska Air Group, Inc. (the “Company”) on Form 10-Q for the period ended September 30, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Bradley D. Tilden, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
 	 	
(1)	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and	

(2)	The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.	

November 7, 2012

 	 	
By	/s/ BRADLEY D. TILDEN	
 	Bradley D. Tilden	
 	President and Chief Executive Officer	

EXHIBIT 32.2

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906
OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Alaska Air Group, Inc. (the “Company”) on Form 10-Q for the period ended September 30, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Brandon S. Pedersen, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
 	 	
(1)	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and	

(2)	The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.	

November 7, 2012 

By	/s/ BRANDON S. PEDERSEN	
 	Brandon S. Pedersen	
 	Chief Financial Officer